Near the unusual intersection of Huang Zhuang, Haidian, there are scattered schools representing the highest level of basic education in Beijing, such as Zhongguancun No.1 Primary School, No.2 Primary School, high school affiliated to renmin university of china, Middle School affiliated to Peking University, Middle School affiliated to Tsinghua University and Bayi School.
Xueba, Tiger Mother and Chicken Blood Mother gather together, so Haidian Huang Zhuang has gradually become a gathering place for teaching and training institutions. According to statistics, there are 105 educational institutions in Fiona Fang, 500 meters away from the intersection of Huang Zhuang, Haidian.
Office buildings such as Haidian District Culture and Art Building, Silver Net Center, Ideal Building and Zhongguancun Building, which are located in the northwest corner and northeast corner of Huang Zhuang Road, Haidian District, have been firmly occupied by many extracurricular training courses for a long time, and are full of parents' anxiety and institutional ambitions.
Huang Zhuang in Haidian during the epidemic.
Offline education and training ushered in a wave of bankruptcy. Even in Huang Zhuang, Haidian, an educational holy land that best represents the level of extracurricular classes in Beijing, many institutions have chosen to retreat. The building that was still in class at 9 pm is empty at 7: 30 now.
Transition line is a self-help way for many offline institutions, but it encounters many challenges in teaching effect and price. Some institutions directly received complaints from parents: after changing careers, children's grades declined.
The more serious challenge is that once users get into the habit of online classes, the existence value of offline institutions will be further compressed.
Unexpectedly, the space education and training center in Huang Zhuang, Haidian will be empty one day.
"Difficult" is one of the key words of offline educational institutions this year. Even in Huang Zhuang, Haidian, where educational institutions gather and resources are the best, the situation of being left out in the cold has remained for more than three months.
"I don't know when to start classes. All schools will start classes first before allowing training institutions to start classes. We are also waiting for the notice. " In the recent field visit of "Deep Ring", many offline educational institutions gave roughly the same answer.
It is impossible to start business offline, and the only choice for institutions is to move their business online. For educational institutions that have lost their offline business premises, this has changed not only the teaching space, but also the business model.
However, from offline to online, it is not as simple as opening a class. In addition to a series of changes in the way of attending classes, the advantages of offline institutions have been diluted to a particularly thin level in the face of threatening online platforms. Even the offline senior institutions that have been entrenched in Haidian Huang Zhuang for many years are threatened by similar challenges.
After all, the impact of the epidemic is only phased, but the trend of online and offline changes is long-term. An epidemic in winter has put offline teaching and training institutions into adversity. From the current point of view, the winter of offline teaching and training institutions does not know when it will end.
"No one can shake the status of Haidian Huang Zhuang." A teacher who has been engaged in the teaching and training industry for many years described the attraction of Huang Zhuang in Haidian as follows: "In such a small area of several kilometers in Fiona Fang, parents can quickly find top-notch educational resources, and the people around them are all high schools attached to Peking University, where top students gather, and they constantly provide high-quality students. Colleges and universities never need to worry about not recruiting students ... "
However, due to the epidemic, it was once frozen. All offline stores are closed, and high rents and teacher costs make some institutions unable to make ends meet. The education and training sector represented by Haidian Huang Zhuang is on the verge of bankruptcy. After the transition online, the location advantage on which institutions depend for survival disappears, and the competition with online education giants is often inadequate and losing ground.
After the resumption of classes in Huang Zhuang, Haidian
On August 9th, the Office of the Leading Group for Epidemic Prevention and Control of novel coronavirus issued the Notice on Doing a Good Job in Starting School in Autumn of 2020-202 1 school year in Beijing (hereinafter referred to as the Notice), pointing out that from now on, the off-campus training institutions of disciplines in Beijing can submit a written application to the examination and approval authority, and after approval, they can resume offline courses and collective activities, which will be examined and approved by the municipal and district education committees.
Subsequently, the Beijing Municipal Education Commission revealed at the press conference that as of August 13 and 17, the district education commissions had received written applications from more than 200 off-campus training institutions, and eligible institutions would resume offline courses one after another after completing the rectification.
This also means that after more than six months and more than 200 days, the Beijing offline education and training institutions that were forced to press the pause button have finally ushered in the dawn.
From September 4th, the first batch of offline training institutions that resumed classes welcomed the first batch of students. After more than half a year's silence, this past weekend, Huangzhuang in Haidian resumed its former excitement. In the new cultural building, the long-lost figure of students has reappeared. Parents who no longer attend classes in the classroom are trying to adapt to the new model of this organization.
Observation: The convenience store next to the organization has no time to replenish.
"Come on, take this and eat it between classes." At 5 o'clock in the afternoon, Ms. Liu came to the ideal campus of Gaosi Education with Xinxin, who had just entered the first grade. At the entrance, the students and roommates 14 days' health status and travel track records were handed over to the staff. After temperature measurement and code verification, the two quickly walked into the bustling hall. Not too concerned, Xinxin followed the teacher to the teaching area, while Ms. Liu sat down in the waiting area to "catch her breath".
"I picked it up from school at about two o'clock. I took vocal lessons first, and then skipped classes. At 5: 10, I took a taxi to my math class at 6: 00, so I bought some bread for my children in advance. "
Ms. Liu is not surprised by the new regulations during the prevention and control of the campus epidemic. "The teacher has already communicated with us before coming, just knowing that parents can't enter the teaching area."
"Sit in the front and call me after class." In the hall, Ms. Zhao handed the cup to her son Chen Chen, and reminded him again by the way: "Listen attentively and ask the teacher if you have any questions." Although a little uneasy, she stopped in front of the elevator leading to the teaching area. "I was surfing the Internet at home some time ago, and I didn't feel anything. With so many people coming today, my heart suddenly became nervous. "
On the first floor of Yinwang Center, students from all directions entered the building after measuring the temperature at the entrance. I found that there was still half an hour before class. Han Xiao, a high school student, went to a coffee shop and ordered a light meal. Next to her, many students are watching the time while eating dinner.
"I haven't seen such a scene for a long time!" In the convenience store outside the building, there are students and parents shopping for food in front of almost every shelf. The clerk couldn't help feeling, "I bought mainly office workers a few months ago, and I haven't seen children for a long time." Today, the training institution just resumed classes. I didn't expect so many people to come at once, even the bread was almost gone, and the goods were too late to make up. "
Around Ciqikou subway station, many offline training institutions have also resumed classes. After sweeping the health treasure on the first floor of Fengtai Center, Ms. Su took her children to the English class on the fourth floor.
"The temperature will be measured at the gate of the campus, and the children will enter the classroom with the sticker of' Normal Temperature Measurement'." As a parent, Ms. Su received a "warm reminder". "Also mentioned in the notice of resumption of classes. I hope parents will try not to accompany their children to class. I looked outside the classroom, but no parents really followed. Some parents even sent them downstairs and left. "
Under the leadership of the staff, Ms. Su visited the observation room for isolation on campus. "It's quite neat inside. There are disinfection products such as alcohol and antibacterial hand sanitizer on the side cabinet, as well as protective products such as masks, gloves and goggles. "
What makes Ms. Su feel gratified is that, according to the arrangement of the campus, the take-away food will be placed on the table at the entrance of the first floor of the building, and the staff will take it to the dining rack in the parents' waiting room within the specified time to meet the dining needs of students and parents.
Substitution: institutions explore and launch "double-track accompanying reading"
At 6 o'clock in the evening, Yang Menglu, a math teacher at Gaosi Education, finished her first class for more than half a year. "I was very excited at first, but the children didn't get into the state immediately. Fortunately, it took less than 10 minutes, and the atmosphere became active, regaining the feeling of class. "
Before giving a formal lecture, Yang Menglu first explained the classroom discipline to the students, "including how to sit and how to raise your hand.". After all, these children have just entered the second grade of primary school, and they want a student to be accompanied by two parents. " To Yang Menglu's surprise, children who attend classes independently adapt quickly. "We also go to the bathroom one by one during recess. Back in the classroom, we disinfected it again with antibacterial hand sanitizer, which was particularly orderly and much better than expected. "
However, canceling the audit still leaves some parents who are used to taking notes in class at a loss. "At this stage, teachers will publish students' classes through parents. If parents have questions, they can also ask them inside. " According to the staff, the organization is exploring the introduction of "double-track accompanying reading" to facilitate parents to view it in real time. "There are cameras in the classroom, but it is mainly to help the teaching and research section understand the teacher's teaching situation. In the next step, technical equipment will be upgraded, so that parents can apply for permission to open through the mobile phone client, master their children's learning progress, and facilitate students to view relevant knowledge points after class. "
In Ciqikou Campus of Shuntian Fu Xue Education Center, the policy of "parents stopping classes" was formally implemented after classes resumed. "In the beginning, we were worried that parents could not accept such an arrangement. I didn't expect everyone to cooperate and understand that this is the need of epidemic prevention and control. We will also provide online channels for parents to post a summary of classroom content after class, and parents can communicate with teachers at any time. " The staff member admitted that there were advantages and disadvantages for parents to attend classes in the past. "Children's attention may be distracted by their parents. Sometimes, children want to raise their hands to answer, but they are not sure. When they think that their parents are watching, they simply don't raise their hands in case they are criticized by their parents for doing something wrong. Now that there are no parents to attend, children can speak freely and the classroom performance is more real and natural. "
After a lapse of nine months, five-year-old Beibei also returned to the classroom of offline training institutions. Mr. Zheng is more concerned about whether his son can be more disciplined than before than what he learned in class. "In the past, the teacher said that he was playing below, and it was possible to stroll in the classroom during class, and once he smashed his mouth." After handing over his son to the teacher at the campus gate, Mr. Zheng is still a little uncertain. "When I saw the teacher after class, I actually said that I was doing well. At least I didn't say I was running around the house. It seems that my child has really grown up and doesn't need my parents to stare at me all the time. " However, Mr. Zheng also has his own confusion about such a new arrangement. "In the past, the teacher would tell parents about the last five minutes of each class, but now I haven't said how to make up these five minutes."
Entanglement: Online classes are much more expensive than online classes.
After sending his first-grade son Jessica Hester Hsuan to school for math class, Mr. Zhang bought a snack nearby and took it in his hand, and began a long wait. "I must reserve enough time for today's first class. Children were not hungry at that time. He went to class without supper. Now he can only wait for recess to get it. " Mr. Zhang looked at the mobile phone and showed a little helplessness on his face. "I sent a message to my child and never returned."
Beside Mr. Zhang, there are still many parents waiting for him. "When I first came out from the inside, I saw a lot of people here and I was still wondering. I didn't know until I asked. It turned out to be a parent like me. After sending the children, I have nowhere to go, just standing outside. " Mr. Zhang sighed slightly. "Compared with previous online courses, the comprehensive cost of online courses is much higher. Looking at the economic account alone, it takes at least 20 hours to drive to 30 yuan for 3 hours, plus gas money and some take-away money. At least 60 to 70 yuan at a time. "
In Mr. Zhang's view, time is more precious than money. "On Friday, when the children are out of school, they are catching up with the evening rush hour. Traffic jams are easy on the road. When I arrived, I found that the doors were full and I couldn't get in at all. They can only park in the street. Counting the time on the way back, it takes at least an hour to go back and forth. With this time, the child's homework may be finished. "
Mr. Zhang also considered going home first and waiting for the children to pick him up after class. Unfortunately, the unit is a little far from home, and tossing back and forth will only waste a lot of time on the road, so he finally decided to stay. "Although we had to wait in the past, it was at least meaningful to sit in the classroom and listen. If I have classes online at home, my parents can know how he is doing. Unlike now, I am waiting outside, which is really unfair. "
In the face of offline training institutions that have resumed classes, Ms. Ding's mood is somewhat complicated. "The reason why I have been looking forward to the resumption of classes last semester is that schools and institutions have become online classes, fearing that children will not be able to eat. Now that the school can attend classes normally, it seems that online and offline collocation can be considered, which may be an adjustment for children. "