Tip 2: Don't give customers a chance to reject you.

Tip 3: Give different people different interests.

Tip 4: Design primary and secondary goals.

Generally, the objectives of telemarketing can be divided into primary objectives and secondary objectives:

The main goal is usually what you want to achieve most on this phone call, while the secondary goal is what you want to achieve most if you can't achieve the main goal on this phone call.

Many telemarketers often don't set a secondary goal when they make a phone call, so it is not only a waste of time, but also has a negative psychological impact and feels that they are always rejected.

The common main objectives are as follows:

1) Confirm whether the prospective customer is not a real potential customer.

2) Determine the appointment time (or provide qualified sales leads for field visiting business personnel)

3) Selling a certain predetermined quantity or amount of goods or services.

4) Confirm when the potential customers make the final decision.

5) Get potential customers to agree to accept the offer of goods/services.

Common secondary objectives are as follows:

1) to obtain information about potential customers.

2) Selling goods or services that are not scheduled.

3) Make an appointment and contact potential customers again.

4) Arouse the interest of prospective customers and get them to agree to read the appropriate goods/services first.

5) Get a recommendation

The advantage of setting primary and secondary goals is that telemarketers won't feel that their daily work is done for nothing, and it also paves the way for future sales opportunity management.