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Enterprise core values
The contents of enterprise core values mainly include the following aspects: mission and vision, values, business philosophy, code of conduct and cultural inheritance.

1, Mission and Vision: The mission and vision of an enterprise are the starting point and destination of the enterprise's core values, indicating the significance of the enterprise's existence and the goal it pursues.

2. Values: This is the core of corporate culture, including corporate beliefs, business philosophy and moral standards, such as honesty, fairness, innovation, quality, service and team spirit.

3. Business philosophy: This is the basic view and attitude of enterprises on how to operate, such as customer-centered, pursuit of Excellence, continuous innovation, people-oriented, etc.

4. Code of Conduct: This is the enterprise's requirements and norms for employee behavior, including professional ethics, professional behavior, work attitude, etc.

5. Cultural tradition: This is a distinctive cultural phenomenon formed by enterprises in the long-term development process, such as corporate celebrations, corporate activities, corporate stories, etc.

Hot spot of enterprise core values

1. Internalization: Core values are the principles recognized and followed by all employees of the enterprise, which exist within the enterprise and guide the operation of the enterprise and the behavior of employees.

2. Persistence: Core values are the long-term beliefs and principles that enterprises adhere to, and will not be easily changed because of changes in the external environment.

3. Uniqueness: Each enterprise's core values have their own uniqueness, which reflects the enterprise's personality, characteristics and business philosophy.

4. Orientation: The core values of the enterprise play a guiding role in the decision-making, behavior and development of the enterprise, and are the basis for the enterprise to formulate strategies, goals and plans.

5. Influence: Core values have extensive influence within the enterprise, which can unify employees' thoughts and behaviors and form the same values and beliefs.