Case (1):

Product listing plan

I. Organizer

Xx company

Second, the theme of the event

Xx product launch conference

Third, the activity time

20 15 1.20 (Thursday)10: 00am-11:30am

Fourth, the venue

Xx Hotel Multifunctional Conference Hall

Verb (abbreviation for verb) venue layout and exhibition

1. In the lobby of the main entrance of the hotel, the receptionist wears the company's ribbon to welcome guests, and signs are set up to indicate the venue, lounge, dining and prize-winning places.

2. Guest reception desk, equipped with two receptionists, is responsible for registering guests, distributing meeting standard information packages, enterprise picture books with attendance cards, and two etiquette guides.

3. There are many X-display booths, photo stickers of new products and large publicity billboards of the company at the entrance of the hotel and the entrance of the conference hall.

4. The background wall of the main venue is painted with giant ink, and product display stands are placed on both sides of the stage and covered with curtain cloth. On the front of the podium, there is a company logo with a laptop, a microphone and flowers.

5. There are two flower baskets on both sides of the rostrum of the venue, and X display stands on both sides of the front desk of the corridor.

6. Numbers and tables should be affixed to the podium and every seat, with teacups and purified water on the table, DM back cover of folder and VIP name tag.

7 corporate videos or documentaries, product promotional slides and other audio-visual materials.

8. Debug the audio equipment and specify the video recorder.

VI. Agenda of the meeting (omitted)

Seven. Invited attendees

1. Invited guests: head office leaders, xx bureau leaders, company leaders, etc.

2. Dealer representatives: representatives of all invited customer units (about 200 people).

3. Invited media: xx

Eight, press conference information kit information

1. conference manual

2. New product literature (investment)

3. Related pictures, pens and stationery

4. Meal coupons and gift certificates

Nine. Organization of press conference

1. Head of the Organizing Committee (responsible for the whole event)

2. Coordination group (composed of the marketing department of the Institute, responsible for coordinating the work of each group)

3. Outreach reception team (responsible for contacting guests, registering guests, giving gifts, distributing information kits and all kinds of reception work)

4. Newsgroups (media release, media contact and gift payment)

5. On-site maintenance and service team (responsible for the normal use of the site and equipment and eliminating external interference)

6. Advertising Group (composed of planning company, marketing department and sales department of research institute).

7. Logistics team catering (mainly responsible for catering services and accommodation arrangements for guests and dealers)

X. Message to the media

Meeting time, project arrangement process, press releases, speeches, background information of speakers, company brochures, product promotional materials, related pictures, souvenirs and gift coupons, business cards of corporate news leaders (further interviews after press releases, contact after press releases) and blank stationery and pens (convenient for reporters to record).

XI。 Preparations for the meeting and required items

1. Invite guests and local news media reporters to take photos/write speeches for video leaders. office

2. The signing desk receives four people: Zhou, He Fang, Chen Wei, 9th floor, and four welcome ceremonies.

3. On-site signing ceremony: The customer designates the customer to sign in for gift distribution. Customer department He Xiaoju advertisement Chen Wei

4. The design scheme of the venue layout, the site layout in advance, the arrangement and typesetting of the small gifts printed by the investigation letter, and the preparation and typesetting of the original promotional materials. Ceng Yong

5. Audio preparation, live music playing and lighting logistics

6. One set of small gifts for on-site questioning 10, worth about 30 first, second and third prizes in 50 yuan, and about 100 yuan for on-site interactive program arrangement and trade union etiquette preparation in 200 yuan and 400 yuan.

7. Prepare the rehearsal of PPT production for business presentation, and answer one question for each of the five advertising majors in Cao Min, Chen Juan.

8. Gift design scheme, 300 sets of gift sign-in, including information, 10 sets of gift sign-in, purchase preparation, PPT production of projection main screen, He Zhongwei.

9. Projection and computer programming, setting and playing, cooperating with the host, operating department Tang Sheng.

10, choreographer and organizer of dance program, host of performance choose inviting organization to invite greeting card model, determine etiquette personnel, and make lottery box for costume lottery. Union yujing

Planning scheme of new product launch conference (2);

Xx clothing new product launch conference

Organizer: xxxx Clothing Co., Ltd.

Organizer: * * Li Kai Hotel

2018 65438+February 23rd

introduce

20 18, Chinese new year.

As one of the top ten women's clothing brands in China, China xx women's clothing has been leading the fashion trend in China. It can be said that the fashion index set by xx is the fashion trend of next season.

At the beginning of the new year, xx officially released 20 18 spring and summer new products. So far, this conference has been attracting the attention of fashion media people. Everyone is looking forward to this fashion feast.

Activity project

Theme: Butterfly Dance and Cloud Dressing

Time: 20 18 1.8.

Venue: xx Hotel

New product series:

1, small suit: combining fashion with the business atmosphere of professional women.

2, chiffon shirt: sweet, lovely and lively.

3. Knitwear: a casual and popular lady

Through this conference, the company will bring the popular elements of 20 18 to the market, and comprehensively enhance the influence of brand products on the whole popular market.

Communication choice

Newspaper platform: xx, etc.

Tv platform: xx, etc.

Network platform: xxx.

personnel arrangement

Chief Planner (Head of Mobile Unit)

Vice President of the Company (and Head of Public Relations)

Press conference host

New product spokesperson

Chief Designer (and Spokesperson)

There are also several people, such as security team, lighting and sound engineer, venue service personnel and cleaning team. The specific process of the activity

1. venue layout: the venue is located in the conference hall of **xx hotel. The venue will be decorated with the theme of "Butterfly Dance and Cloud Dressing". Embedding butterfly elements into every detail of the venue (including propaganda pictorial, exhibition door decoration, guest sign-in book, brochure, guest card, souvenir, etc.). ). Make good seating arrangements and banquet arrangements.

2. Timetable:

The new product launch conference officially started at 3 pm, and the guests entered the venue half an hour earlier.

3. Before the meeting:

From 2: 00 to 3: 00 ("Welcome Song" is played), the hostess Dong and others receive the guests at the entrance of the conference hall, do a good job of signing in and guiding them, and enthusiastically answer their questions. Important guests invited to attend the meeting should be guided and accompanied by special personnel.

4. Mid-session:

3: 00 ~ The press conference officially begins.

3:00-3: 10 Play the promo.

3: 15 ~ 3: 20 Speech by the Vice President of the Company.

3: 25 ~ 3: 35 Speech by the Chief Designer of New Products

3:45~4:25

4:45~5: 10

5. Later in the meeting:

5:30~6:30

7:00~

appropriation budget

1. Personnel salary expenditure

2. Material expenditure

Venue rent

Site layout

Brochure poster

invitation letter

souvenir

3. Dinner expenses

4. Q&A time for reporters of other new products (spokespersons appear) on the runway show. The buffet dinner of the new product show is 2400 yuan 8000 yuan1201300 yuan, 500 yuan, 8 yuan 1500 yuan 35000 yuan 10000 yuan.

Total activity budget expenditure * * *: 69,700 yuan.

contingency plan

1. Infrastructure (such as power supply, etc. ) In the venue, you should negotiate with the hotel and hand it over to the hotel.

2. Order of the meeting place: the security team and the on-site service personnel coordinate their work.

3. If the microphone is broken or the sound is out of order during the press conference, facilities and technicians such as the standby microphone can respond immediately.

4. If there is an emergency such as injury, the medical staff will coordinate to deal with it.

5. Other emergencies should be coordinated by the person in charge.

Xxxx clothing co., ltd

20 18 12 16

Planning scheme of new product launch conference (3);

New product listing plan

I planning name: new product launch conference of xx Co., Ltd.

2. Planning time:165438+1October 29th.

3. Planning location: Super conference room of xx Co., Ltd. (English Village)

Four. The protagonist of the conference ceremony: leader (guest): 3 people (general manager, sales manager and agent of xx Co., Ltd.)

Celebrity Spokesperson: 1 person

Moderator: 1 person

Exhibitors of new products (etiquette personnel): 2. News media (photographer): 2.

Audience: 3 people

Verb (abbreviation for verb) division of labor: to be determined

Intransitive Verb Equipment Arrangement (Material Preparation)

1. Audio equipment: borrowed from English Village.

2. Background wall: self-made ppt (projector play)

3. Banner: Pink a4 paper printed with "Warmly celebrate the complete success of the new product launch conference of xx Co., Ltd."

4. Table logo: 5

5. Corsage: 4 pieces

6. Pin: 4

7. Potting: 30 pots (borrowing potted flowers from English villages)

8. Others: temporary increase or decrease

Seven, new product listing process

1. The host gave a speech, introduced some matters of the company, introduced the guests and expressed his gratitude; Emotional star spokesperson came on stage to show new products; The leader (guest) speaks and the host runs a string of words;

2. When the host introduces, the leader (guest) takes a seat, applauds and ends his speech;

3. The general manager speaks first, then the agent representative speaks, and finally the sales manager and the celebrity spokesperson introduce the new products together, during which the etiquette personnel step down to interact with the audience and show the new products;

4. In the lucky draw, the celebrity spokesperson draws lucky audiences and gives gifts;

5. The host announced the successful conclusion of the new product launch conference, followed by free visit and inquiry time;

6. Everyone bows out and ends.

Planning scheme of new product launch conference (4);

Planning scheme of new product launch conference

I. Agenda arrangement of the meeting

A. 12:00 Reception Hall receives guests, dealers and journalists to sign in.

B.2:00 Guide guests, dealers and journalists to enter the venue.

C.2: 10 Opening performance: Hot dancing attracts people.

D.2:20 Play the corporate video.

The host asked the guests to take their seats.

F.2:30 The host announces the launch of the new product and introduces the company leaders and the media.

G.2:35 The company leader delivered a speech and opened the new curtain cloth with the guests.

H.3: 00: The new product model will be displayed on the T-stage, and a short live demonstration of the on-board function of the product will be played at the same time.

I.3: 10 The product engineer tells the function of the product while playing the product short film.

J.3:20 The reporter asked questions and the product engineer answered them.

K.3:30 Select several car users from the scene and ask questions about the products.

L.3:40 lead the guest prize-winning activities.

M.3:50 Program arrangement: Make use of light rock performance and product short film to carry out on-site product promotion activities.

At 4: 40, the press conference ended, and the company leaders communicated with the media in detail. At 5: 00, the communication with the media is over and the meeting is over.

Second, the exhibition venue layout

1. Rainbow doors, flags and giant banners in the downtown square.

2. In front of the rainbow, the streamer of the reception etiquette wearing unit should be clearly marked, indicating the venue, gifts and other places.

3. Guest reception: Set up two etiquette reception desks, which are responsible for registering guests, distributing meeting materials and the list of participating enterprises, and providing a etiquette as a guest guide.

4. There are multiple X units in each grid, and multiple photo stickers are posted.

5. The background wall of the main venue was painted in giant ink, and a bunch of booths were made on both sides of the stage, with new products on them and curtain cloth on them. On the front of the podium, there is a photo of XX unit logo, on which there are laptops, microphones and flowers.

6. There are two flower baskets on the rostrum of the venue, and X exhibition stands are placed on both sides of the front desk in the corridor.

7. The number of the company logo is posted on the podium and every seat, pure water is placed on the table, and the folder DM is covered with the back cover and the VIP name tag is posted.

8. Equipment: fireworks, full music dubbing and lottery.

9. Equipped with enterprise promotional videos, new product explanation videos and other audio-visual materials.

10. Debug audio equipment and assign video recording personnel.

Three. Invited attendees

1. Invite the head office leaders, city leaders and company representatives.

2. Invite dealer representatives

3. Invite some interested customer representatives.

4. Invited media: XX Daily, XX TV Station and XX Radio and Television Bureau.

Fourth, the information that the new product launch conference brings to the media.

1. Meeting time project scheduling process

2. Press release

Step 3 give a speech

4. The background information of the speaker

5. Description of new products

6. Company Manual

7. Related pictures

8. souvenir gift certificate

9. Business card of the person in charge of enterprise news (further interview after the press conference, contact after the press release)

10. Blank stationery and pen (convenient for reporters to record)

Verb (abbreviation of verb) organization of press conference

1. person in charge of the organizing committee (responsible for coordinating the whole activity with the person in charge of the plaza)

2. Coordinator (the coordinator is composed of XX unit leaders and is responsible for the coordination of each group)

3. Subdivision of the leading group: A reception at the meeting place (6 people are responsible for guest registration, gift distribution, information package distribution and various reception work) B media contact (news release, media contact and gift fee payment).

4. Advertising (with the planning company and the company's propaganda department, marketing department and product department * * *) is mainly responsible for the design, production and installation of a theme background drywall; Design and production of DM, X-frame, posters, gift handbags, and enterprise new product albums; C. Designation of speeches by leaders and guests and writing of new product description materials.

5. On-site maintenance (responsible for the normal use of the site and equipment, excluding external interference)

6. Moderator (mainly responsible for all aspects of cross talk and opening host)

7. Outreach (mainly responsible for contacting models and actors and arranging on-site product display)

Information kit for news conference of intransitive verbs

1. conference manual

2. New product literature (investment)

3. Related pictures, stationery and pens

4. Gift certificates

Seven. Preparations for the meeting

1.4 Before 13, the planning scheme of the conference will be finalized.

2.4 before June 18, determine the corporate propaganda film, leaflets, brochures, desk cards, invitations, banners, posters, new product display materials, pictures and style design scheme.

3. Before April 23rd, the printed materials of the above materials will be delivered, and the promotional film will be sampled before 25th.

4. Write relevant press releases and soft articles before April 23rd, and hand them over to relevant media for preheating from April 25th.

5. Determine the list of leaders, distributors, prospective customers and media personnel before April 24th, and send invitations at the same time.

6. On April 25th, submit the meeting plan to the meeting host for rehearsal in advance.

7. Contact the hotel on April 28th, and the articles needed for the meeting are in place, and the exhibition materials such as gifts, sign-in books, signature pens, desk cards, banners, posters and balloons are ready.

8. April 30th, venue layout, venue, material distribution, atmosphere, background, equipment debugging, desk and chair layout, etc. Finalize.

On the morning of June 5438+0 and September 5, goods inspection, personnel inspection, data inspection, gift inspection and site inspection were carried out.

10.5.1.12: 00-2: 20, the whole process of photography and video shooting is coordinated and implemented, attendance is started, information packages are presented, guest media wear corsage and guest cards, information about the venue is distributed, and the venue is guided and seated respectively.

11.5 June12: 30, the host announced the launch of the new product. 12.5 before may 15, press releases and media soft articles will be released one after another.

Eight. Personnel and materials required for the press conference

1. Etiquette (6 people: venue) 2. New product demonstration model (4 people: venue) 3. Moderator (1 person: rostrum) 4. Photographer and camera equipment (one set per person: venue) 5. Digital camera (3 persons, 3 parts: venue) 6. Banner (2:) Flowers (1 bundle: podium) 10. Vip business card (10: guest seat) 1 1. Sign-in book (2 copies: sign-in desk) and business card box (2 copies: entrance to the venue) 12. Two notebooks (reception desk and podium) 13. Large-scale painting background (1: venue background wall) 14. Ribbon (6: Reception Etiquette) 15. 17. Gifts (multiple: depending on the number of guests) 18. Product VI logo (1: podium) 19. Information kit, pen, stationery (variety: depending on the number of guests) 20. Invitation letter (multiple: depending on the number of guests) 2650 photos (multiple: in the venue and square) 22. Lottery (multiple photos: depending on the number of guests), lottery box (1) 23. Serving cigarettes (10: guest reception) 24. Mineral water (multiple boxes: depending on the number of guests, to be determined) 25. Apples, strawberries and oranges. New product short film (each paragraph: introduction) 27. Guest ID cards (multiple: depending on the number of guests) 28. New VI photo stickers (various: desktop, chair, model) 29. New product poster (20: venue layout) 30. Corsage (15: some guests) 365438+

Nine. List of invited persons for product launch (omitted)

X. Conference cost budget

New product launch planning scheme (5);

Planning scheme of new product launch conference

Time and place: September 18, xx Hotel International Conference Hall.

Participants (about 200 people in total)

Company leaders, media recording friends, representatives of well-known related manufacturers at home and abroad, representatives of xx annual meeting planning company, celebrities and special guests, etc.

New Asia large-scale new product launch event organization:

Organizer: Xinya Group; Xx large-scale party planning company; Xx public relations company;

Commitment: xx

Xinya large-scale new product launch conference supports the media.

1, online media

Xxx, wait.

2. Television media

xx

New Asia large-scale new product release process:

1) The staff of XX Etiquette Company welcomed the guests into the meeting.

2) The host made an opening speech to announce the start of the welcome dinner;

3) Introduce the main leaders and guests present;

4) Welcome speech by 4)xx city leaders;

5) Speech by the leaders of cosmetics industry association;

6) Start introducing new products, accompanied by the performance team;

7) The leaders of the host, contractor and co-organizer propose a toast;

8) 8) Music accompaniment performance by the performance team of XX Performing Arts Company;

9) Live media release

10) activity is over.

Planning scheme of new product launch conference (6);

Planning scheme of new product launch conference

First, the market background of new product release

Second, the purpose of launching new products

Third, the style, characteristics and market positioning of new products

1. Is it aimed at old dealers or intended customers?

2. It is suggested that new products should be tested in self-operated stores or VIP distribution stores before the exhibition.

3. It is suggested to invite old dealers or VIP dealers and industry celebrities to express their views and recommendations on new products.

Fourth, new product listing recommendation

V. Preparations for the China Merchants Association.

1, investment manual preparation

2. Preparation of invitation letter (target customers are locked in advance) and effective invitation letter.

3. Prepare publicity materials (product brochures, various publicity materials in the exhibition hall, outdoor advertisements, media and video materials, materials in the factory exhibition hall, materials needed for atmosphere creation, enterprise documentaries, enterprise profiles, and slides explaining materials at the investment promotion meeting).

4. Determine the location, decoration and product display time of the factory exhibition hall and exhibition hall.

5. Selection and determination of investment promotion meeting, training meeting and accommodation place.

6. Preparations for transportation

8. Preparation of competition and training venues and facilities.

9. Prepare gifts or souvenirs

10, preparation of joining contract

1 1, determination of internal cooperation and division of labor.

12, investment policy formulation (store decoration policy support, jewelry policy support; Rebate policy support; Advertising policy support; Support the signing of incentive policies; Annual training policy support; Store opening and annual promotion plan support)

13, factory related personnel training (how to get along well with factory marketers and distributors; Matters needing attention in the reception of factory marketing personnel and what should be understood and satisfied; Eight criteria for selecting dealers; How can factory marketers effectively control dealers? How to sign the bill successfully)

14. Determine the organizers of the training meeting and investment promotion meeting.

Planning of work items during the exhibition of intransitive verbs

1, according to the specific situation to develop customer reception process.

2. Make plans according to the specific conditions of the factory and the atmosphere of the exhibition site.

3. According to the specific situation, formulate the process of visiting the exhibition hall of the specialty store/factory;

4, according to the specific situation to develop training process;

5, according to the specific situation to develop investment conference process;

6. Formulate the signing process according to the specific situation;

VII. Work progress and detailed rules for implementation.

1 How to receive customers

2. Visit factories and exhibition halls

3. Training meetings and investment promotion meetings

Step 4 sign the bill

Step 5: banquet

Step 6 travel

Eight. On-site planning of China Merchants Association

1, corporate promo

2. Guest introduction, help from stars and authorities.

3. Welcome speech by the chairman or general manager of the enterprise and the future development plan of the enterprise.

4. Description of new products

5. Dealer commendation meeting

6. Speech by the dealer representative

7. The Marketing Director announces the investment promotion policy.

8. Start signing the bill

Nine. On-site planning of training meeting and investment promotion meeting

(1), training facilities

1. projectors (movie projectors and multimedia projectors)

Step 2: Stage

3. Unreal

4. Video recorder

5. Screen

Step 6 mark

7, pencil

8. Patch panel

9. Laser pen

10, flowers

1 1, background plate

12, lighting

13, color TV

14、VCD

15, big whiteboard

16, platform

17, rostrum

18, partition

19, business card book

20. Microphone (wired and wireless vertical base and button microphone)

2 1, bonsai

22. Letter signature

23. slide projector

24.flags

25. Desk card

26. Registration desk

27. Meeting tables and chairs

28.symbols

29. Sound

30. Simultaneous translation system

3 1, bulletin board

33. Product leasing

(2) Determination of training materials

1, the training courseware should integrate some information of the enterprise according to the purpose and actual situation of the enterprise.

2, training courseware should be based on the needs of the target audience to develop an outline to ensure a high degree of unity between the course, the audience and the purpose of the meeting.

(3) Information on the training guests and speeches.

X. Launch of new product demonstration project

I. Project Organizing Committee

Second, the organizational structure

Three. Responsibilities and division of labor

Fourth, specific work.