Because the content will involve many inside stories that the education industry and its franchisees can't let outsiders know!
"Every weekend, educational institutions are crowded, so it should be very profitable."
Summarize in two jargon:
"With the heart of selling white powder, sell cabbage to make money."
"Look at sadness from the inside out, and look at joy from the outside in"
Many people look at the organization run by friends next door. Every day, many parents bring their children to the door and make noise. It must be very profitable!
Why don't we open one?
When you really come in, you will find it is not that simple!
From now on, you need to face several questions: how to do marketing? How to get parents to pay the bill? How to make students come to class every time? How to let parents refer to it? How to handle complaints? ..... and so on a series of questions.
Every day when I open my eyes, I will face: whether I have recruited students or not, I have to pay for rent, labor and other costs. Then you need to make great efforts to recruit students. After the confession, it's just the beginning. We should also pay attention to whether students come to class every time, how many students come to class every day and how many class hours are consumed.
This is a fine accounting industry, and the expenses seem to be small money on the surface, but in fact, it is a big investment. At the time of year-end accounting, you will find that the original profit is pitifully low, and the so-called "one-year return" is a lie, just like the story in a fairy tale.
Not only that, you should also make your employees happy, because once they leave, especially once the teacher leaves, they will take away a large number of your students. Did you cry at that time? Still crying?
People who have no feelings for teaching and educating people;
Without operational means, there is no means to build a business model;
Not so patient, patient with customers, employees and everyone's fears;
Think twice if you want to make a difference in the education industry!
For those who have made it clear that they want to enter the education industry, what needs to be considered is the mode of entry ...
"The education industry is an industry that can start a business and make money with zero experience."
In fact, judging from the economic and population development track of China, the education industry really belongs to the sunrise industry.
It is precisely because of the optimistic prospect of this industry that more and more investors have entered this industry in recent years.
There are only two specific ways to come in. One is to form a team to do products and operations, based on their own brands; The second is to join the brand and form a team to operate. Either way, once started, the general minimum investment is 300-1.2000. What does this mean? It means that once you invest, there is no turning back! In the process of applying for the consulting agency, I always tell some friends who want to join the education industry thousands of times. This is an industry that emphasizes assets, operations and manpower. You must think it over before you come in.
Heavy assets are reflected in: venue rent, decoration, facilities, labor and other inputs. This module is actually very beneficial to accounting, so I won't go into details.
What is "heavy operation"? This needs to be explained in detail
The concept of "re-operation" of educational institutions was actually mentioned in the articles shared in the past. The biggest difference between this industry and other industries is that we should not only pay attention to front-end enrollment and sales, but also pay attention to back-end teaching and services. Moreover, every link is constantly dealing with parents and students. Problems in any link will directly affect the sales and reputation of the organization. This is a great challenge for inexperienced or inexperienced operators.
In addition, due to the fact that people have to do everything in every link, business owners need to spend a lot of time to deal with people's problems, including the design of organizational structure, the establishment of salary system, the implementation of assessment system and the construction of team culture. These need to comprehensively consider the development stage of the organization and the characteristics of each employee to promote. This directly shows that in the operation process of the organization, in addition to "re-operation", it also needs "re-manpower"! In the process of providing enterprise consultation for educational institutions, it is found that some institutional business owners often fall into the state of being kidnapped by employees, because the teaching or service of students in their hands is not completed, which leads to unreasonable demands such as salary increase and promotion.
Therefore, we must be cautious about the statement that the education industry can still make money with zero experience!
Just like someone told you, investing in the education industry can "return to the capital in one year" ...