It is a method and skill to publicize the school according to its comprehensive strength. Such as school management, teaching quality and other facts to the students clearly. Introduction is the most commonly used enrollment method and skill in enrollment publicity. It requires the enrollment teacher to introduce all the situations of the school comprehensively, coherently and beautifully, and it requires a higher eloquence for the enrollment teacher. He couldn't say the last sentence, forgot the next one, and was incoherent.
2. The analogy method of enrollment skills
It is an enrollment method and skill to highlight the advantages of one's own school by comparing with similar schools in all aspects. By analogy, enrollment teachers are required to know the basic situation of teachers, teaching, management, service, training and school capacity of similar schools, and more importantly, to master the advantages and disadvantages of similar schools, so as to ensure that when applying this method, they pay attention to objective and fair evaluation, not slander.
3. The authoritative law of enrollment skills
It is an enrollment method and skill that uses influential media reports, the words and deeds of authoritative people and the policies of government departments to publicize. Admissions teachers often use some influential reports, figures and honors to enhance their popularity, which is similar to the "star effect". The best way to use authoritative methods is to let teachers make publicity on the spot. The authoritative method is persuasive, realistic and effective.
4. How to recruit students through persuasion?
It is an enrollment method or skill used by enrollment teachers to show some facts to convince students, that is to say, to tell the truth. As the saying goes, "hearing is false, seeing is true" is the truth. For example, some admissions teachers sort out the heavy list they have cultivated and take it out when they publicize it. Sometimes the admissions teacher will bring local students to promote and prove the strength of the school. When using this method, the enrollment teacher must pay attention to the following points: the facts displayed must be true and reliable, and cannot be falsified.
5. How to recruit students' entry methods
It is an enrollment method in which the enrollment teacher skillfully combines students' concerns with enrollment work, arouses students' interest and stimulates their desire to go to school.
6. Enrollment demonstration method
It is an enrollment method that the enrollment teachers make use of non-verbal forms such as publicity materials and CDs to let students feel the stimulation of enrollment information through sight and hearing, and finally urge them to go to school. In the process of enrollment, the role of demonstration is quite great. Some enrollment teachers always introduce them over and over again, which will make students bored and lead to the failure of enrollment. Therefore, the enrollment teachers properly use audio, video and other tools to demonstrate, which not only overcomes some shortcomings in the introduction, but also integrates the enrollment information, enrollment scenes and enrollment atmosphere through the demonstration, which is very convincing and infectious. Admissions teachers should pay attention to the following problems when using demonstration method: ① The demonstration content must be "what they like", and they should see clearly, understand quickly and accept quickly; (2) the content of the argument should be focused and oriented, and it should not be "grabbed by eyebrows and beards"; Seize the opportunity during the presentation.
Excerpt from Taobao Store of Introduction to Enrollment