First, to learn online marketing, we must first understand the simple definition of online marketing:
"Internet marketing is a marketing activity that uses the Internet as the main means to achieve certain marketing purposes." It is an integral part of the enterprise's overall marketing strategy, and it is carried out to achieve the enterprise's overall business objectives. All kinds of activities in the network marketing environment are created by the Internet as the basic means.
Second, the four basic systems of network marketing
Network positioning (planning) system; Marketing website (website building) system; Network promotion (seo) system; network operating system (NOS)
Third, the basic methods of network marketing
Network hard advertising marketing method, network video marketing method, network TM marketing method, Widget marketing method and IGA marketing method.
Wireless marketing method, e-mail marketing method, network news marketing method, website forum marketing method, website blog marketing method, website database marketing method, viral marketing method and network event marketing method.
Fourth, use relevant knowledge and tools to promote the website.
Website structure optimization strategy, website link strategy, misunderstanding of search engine optimization, SEO optimization tool application, website content optimization strategy, data analysis strategy.
Five, network experience, transformation and other issues
Data analysis and consulting transformation methods, data statistics tools, the use and skills of various customer service and consulting tools; Data source analysis, data flow analysis, customer analysis, and the application of data tables contained in the website.
The above knowledge is essential for a qualified online marketer to understand the practical application of clothing, so you should know which courses to take.