E-commerce is to conduct various economic affairs on a global scale by using network technology and information technology under the Internet environment. The "E-commerce" undergraduate major in our school trains senior specialized technical personnel who have the theoretical basis of modern economic management, computer science and technology knowledge and application ability, business activity technology, business security technology, business intelligence technology and mobile business technology skills, and can engage in the related work of e-commerce R&D management in national management departments at all levels, industrial and commercial enterprises, financial institutions, scientific research units and other departments. The main courses are e-commerce, e-commerce website design and management, online marketing, web page design, online payment and e-banking, logistics and supply chain management, and information economics. The teaching and training direction is e-commerce, e-government and financial informatization. The future career orientation is the e-commerce department.
1. Basic courses:
Introduction to e-commerce, economics, management, accounting, operational research, statistics, English, network marketing, marketing, modern enterprise operation, computer foundation and application, C language, network and data communication technology, database principle and network database technology, e-commerce principle and decision support, website design, webpage template design and other related courses.
2. Professional courses:
E-commerce system analysis and design, network marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, Dreamweaver webpage design and production, web standards and website reconstruction, FlashAction script animation design, UI design, Asp;; E-commerce website construction, e-commerce management pragmatism, accounting computerization, Photoshop, economic law, ERP and customer relationship management.