Ray kroc, the founder of McDonald's in the United States, said: "If you stay young, you can continue to grow: once you are mature, you will start to wither (as long as you are green, you are growing; Once you are mature, you begin to rot. )"

The cultivation of human and financial resources is very important for every enterprise. The cultivation of human and financial resources can not only rely on training, but also form a system. If you educate and evaluate at the same time, this person will certainly grow up. If you can understand the theme of retail talent strategy.

They have worked in McDonald's in Japan for many years and have an environment for cultivating talents. The marketing director of the head office asked him a question. "What is the secret of your restaurant?"

There was a time when everyone was speechless. As a store manager, the first priority is naturally to increase turnover and profits, so we must give consideration to both. In order to satisfy customers, it is necessary to create a good atmosphere in the store, so the store must be kept clean and hygienic.

What the marketing director of the head office said surprised everyone. "The trick of your restaurant is to cultivate people (wealth)." This sentence will never be forgotten by everyone.

For the catering service industry, product research and development is very important, and service quality is also very important. But they are all inseparable from "people." It is very important to cultivate talents.

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Let's take a look together. We have Ben Jun's resume, so that we can understand the context of his views in more detail.

Some students began to work in a McDonald's in Japan when they were in college, and later officially joined the company and worked for 24 years. The last position is the president of the University of Hamburg, the company's internal university.

Later, he joined Fast Retailing Company and became the new director of Uniqlo University. And both companies have established talent training programs and formulated training plans.

Based on the above experience, on 20 12, all students set up a hospital &; Grow a Japanese company and serve as the president of the "Growth Institute" that provides training services. In order to provide professional talent services for local enterprises in China, Bixi Enterprise Management Consulting (Shanghai) Co., Ltd. was established in China in 2020.

This book will introduce the method of "training all existing employees" in combination with these ongoing talent training projects for the service industry.

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The book "Retail Talent Strategy" will use the word "human wealth" uniformly, not "talent". This is the hospital &; The internal language of growing Japanese companies, as mentioned above, expresses the view that "people are the most precious wealth of the company"

The retail service industry has always been characterized by a large demand for personnel and strong mobility. With the development of the new retail model and the intensification of industry competition, the whole industry has almost appeared the situation that "those who get the word get the world".

In order to effectively fill the personnel gap, the traditional system of "selecting people with high standards in enterprises" is obviously not feasible. The author believes that the solution can be mainly divided into two dimensions:

First, "recruit", first lower the threshold and recruit a large number of people, and then train in the company.

The second is to "stay". Only by formulating open and transparent standards, combining with the working process of employees, guiding them and giving detailed evaluation can employees stay in the company and gradually grow into reliable talents.

This process also coincides with the ideas and methods of talent training analyzed by the author in this book-"growth cycle", that is, clearly put forward standards, put forward requirements for education, training and practice, and make evaluations to make talents make continuous progress.

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How to retain people?

Enterprises should adjust three aspects: education, evaluation and working environment.

Serious education, evaluation and improvement of working environment are important prerequisites for training talents. Only by strict implementation can we create conditions for retaining people.

Visible career stage, short-term, medium-term and long-term goals, satisfying the will to grow, realizing self-worth, being able to understand the meaning of work, and good interpersonal relationship are typical conditions for retaining people.

For example, "realizing self-worth" is a concept put forward by Dale Carnegie in "The Weakness of Human Nature". Everyone thinks he is very important, and everyone wants to be an important person in the eyes of people around him. The establishment of education and evaluation system can satisfy employees' desire to grow and realize their self-worth.

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On the Necessity of Talent Cultivation

1. What should an excellent shop have?

2. Why is education important?

3. What must an enterprise do in order to cultivate human and financial resources?

4. How can I keep people and money?

5. What can be done to improve the enthusiasm of employees?

6. What if you are young and not motivated?

Although he tried to guide the young man on the spot, he still didn't make any progress.

8. There are various educational methods.

9. How to determine the training standards?

10. OJT is enough as the only culture method.

1 1. I feel that the knowledge of collective training has not been applied to my work.

You can find the answers you want to these questions. It must be clear that this book is based on the working experience in McDonald's and Uniqlo, and the service industry has also undergone drastic changes in all aspects.

The cultivation of human and financial resources is very important for every enterprise. The cultivation of human and financial resources can not only rely on training, but also form a system and implement evaluation at the same time of education, so that people will inevitably grow up.

With the change of the times, the cultivation of human and financial resources will become more and more important.

This book not only systematically analyzes the ideas and methods of personnel training, but also provides three cases of establishing personnel training system in enterprises, as well as Q&; An employee motivation skill. The applicable scenes and objects are universal, and readers of different industries and ranks can gain something.

Yang Mo is unparalleled in the world. Give you a plum!