First, the basic purpose of the exhibition:

1, from the customer's point of view:

Obviously easy to see, ergonomic, customer line of sight angle.

Easy to understand, clear classification, distinguish life forms.

Easy to choose, there are commodity regulations, so as to display.

2. From the point of view of shopping malls:

Good efficiency, effective division and layout of storefront space.

It is convenient to manage commodity inventory, understand best-selling commodities and prevent them from being lost.

Reduce cost, save manpower, standardize and manual.

Second, the basic principles of display:

1. Keep the overall display simple, clear, reasonable and orderly, so as to achieve possible sales as soon as possible. The combination image performance of series products always occupies the leading and core position.

2. Less is more. (Less is more). Simplify the complexity and highlight the key points. Exquisite form means rich connotation: leading and focus series products should be equipped with appropriate and corresponding pop to establish necessary and clear display visual perception. Create an (empty frame) effect. Pay attention to the contrast and unity between reality and point.

3. Clearly establish the theme. The content of the exhibition is to hint, induce, inspire and infect consumers with the visual effects of the central theme updated regularly, strengthen their awareness of brand-specific lifestyle and stimulate their desire to buy.

4. Make full use of all functional elements to improve the display effect and style. The implementation of modern commodity display needs the comprehensive application of consumer psychology, social aesthetic trends, ergonomics, brand product design and development and other routines and knowledge.

2, coordinated color, contrast color, complementary color:

First of all, we must understand the color ring. Among the rich colors of red, orange, yellow, green, blue and purple, red, blue and yellow are the basic three primary colors. For example, green is composed of blue and yellow, and there are three relationships between each two colors: coordination, contrast and complementary colors.

The closer the colors on the color circle are, the closer the colors are. For example, red and orange are a pair of harmonious colors. There are gaps in the separation. For example, green and purple are a pair of contrasting colors. The strongest contrast is called complementary colors, such as red and green, yellow and purple.

3. Brightness of color:

Refers to the brightness (depth) of a color. Brightness contrast of different colors.

For example, among red, orange, yellow, green, blue and purple, yellow has the highest brightness, while blue and purple have the lowest brightness;

For the same color, the brightness decreases after adding black and increases after adding white. For example, light red is brighter than red, and red is higher than deep red.

4, the purity of color:

Refers to the lightness of color and the number of color components contained in color, that is, the purity of color. For example, if a little black or other colors are mixed into yellow, the purity of yellow will decrease and the color will become slightly gray.

Third, the feeling of color.

1, cold and warm color sense:

Red, orange and yellow are warm colors; Blue, turquoise and violet are cool colors. Green, purple and achromatic are neutral colors. In achromatic colors, white is cold and black is warm.

2, color sense:

Determined by the brightness of the color. The higher the lightness, the lighter the weight; In chromatography, yellow is the lightest and purple is the heaviest. White is light and black is heavy.

3. Sense of distance of color:

Determined by the purity of the color. The high purity goes forward, and the low purity goes back. A color hierarchy can be formed. , with the same color:

Refers to the collocation of two different colors of the same kind, such as blue with sky blue, dark green with light green, brown with beige, deep red with light red, etc. Clothing of the same color is soft and elegant.

2, approximate color matching:

Refers to the collocation of two similar colors, such as red with orange or purple, yellow with grass green or orange yellow. The matching effect of similar colors is also softer.

3. Strong color matching:

Refers to two colors that are far apart, such as yellow and purple, red and turquoise, which are relatively strong.

4, complementary color matching:

Refers to the collocation of two opposite colors, such as red and green, green and orange, black and white, etc. Complementary colors can form sharp contrast and sometimes get better results.

Chapter four, the functional elements of display.

The functional elements of commodity display are the starting point and inspection standard of commodity display, and also the ultimate goal of commodity display. Including commodity attributes, aesthetic trends, expression angles, consumer behavior psychology, ergonomics principles, relevant conventional knowledge and so on. The above elements play a synchronous and comprehensive role in the basic operation of the whole exhibition.

First, the attributes of goods:

Including color system, style, function, trademark, material, design style, price, technology, specifications and origin, technology and so on.

Establish the target demarcation point and achieve "know yourself and know yourself".

Second, the definition of expansion period

1, commodity promotion period-expressing commodity quality, suggesting lifestyle and lifestyle stimulating identity.

2. The sales period of the goods-clearly indicate the design shape, color change and materials, etc.

3, goods clearance period-express the quality of goods, rendering "cheap".

Third, the perspective of performance.

1, introducing the product itself (color, shape, material, etc. )

2. Introduce life activities (entertainment programs, life aspects, etc.). )

3. Introduce lifestyle (use, function, price, etc.). )

4. Emphasize the impression of the store (use elements other than goods)

5. Scenes (real life scenes related to commodities)

6. Accidental (symbolic illusion unrelated to commodities)

7, brisk, solemn, weird, cold, elegant and lovely.

8. Men and women

9. Others

Fourth, the elements of aesthetic orientation

1, focus:

On each exhibition surface, the first eye-catching viewpoint is the focus (see picture). The focal point is usually located at the center of the horizon or directly above the horizon. Products that dominate the fashion or have strong color contrast are often regarded as the focus. It can contain, guide and expand consumers' attention in an orderly manner, play a certain visual effect of echoing and raising points, and directly create a theme. Show the central "selling point" of each exhibition surface.

Each exhibition surface must set the focus, highlight the theme, and achieve "from point to area" and "step by step".

2, color contrast and gradient:

1) Tone: cool, warm/dark.

2) Brightness: dark gray and bright color.

3) Texture of color: stagnant flow

4) Color personality: cold and reserved, calm and peaceful, enthusiastic and energetic.

5) Apply three effects:

Iridescent effect

In commodity display, color contrast is often used to set the focus of the display surface, or to create the color gradient effect of commodity display, which will cause strong visual impact. Make customers produce visual movement and layering in line with inner harmony orientation, and easily lock the target goods. On the other hand, untreated TINT can easily lead to complicated visual stress and fatigue, which will have the opposite effect.

In the display surface with balanced visual perception, the color block of the substrate is generally large and the brightness is low; The upper part is brightly colored and the color block is relatively small. Or the peripheral brightness is low and the central brightness is high, similar to the "frame ring" effect.

The color arrangement of goods outside the store is generally lighter than the name. From the outfield to the infield, the color of the goods becomes darker and darker.

3. Balance:

1) conforms to people's psychological orientation and leads to a harmonious and orderly visual sense.

2) Balance is usually represented by the reasonable combination and composition of color blocks, shapes and quantities.

3) The combination of cool color and solid color is mostly used as the basis of balanced development. From bottom to top, the color tone becomes warmer or the color block becomes smaller.

4) In each balanced display surface, a substrate with stable visual sense and large (dark) color blocks is usually formed in a large-capacity display mode.

5) Three forms of balance:

Symmetric equilibrium (man in the mirror)

Asymmetric balance (hue, color block, quantity equivalent effect)

Pyramid balance: 1, slope 2, front tower.

4. Repetitive effect:

Two forms of "repetition": (1) single display mode repetition (the same garment is displayed in a single stack or hanging mode)

(2) Multiple display modes are repeated (the same garment is displayed in a similar position by stacking, hanging, matching or other means).

Repetition effect can create visual interest and highlight the rhythm of visual senses and the effect of color blocks and tones. Pay attention to unity and contrast, and at the same time use space efficiently and flexibly, express the design concept of product series, and form a strong visual impact.

Regarding the display of key products or new season products, we should pay special attention to the effect of diversification and repeated display in operation to maximize the image of product series.

5. Sequence effect

Classify the goods by season, series, gender, model, color system and size in turn, and set the relevant color and size order so that consumers can see clearly.

-In the exhibition area:

1) New season products are in the top 2) Small size products are in the top 3) Light color products are in the top 4) Focus products are in the top.

Five, commodity capacity planning:

1. Reasonable loading capacity of each unit in the retail environment.

Display capacity: the reasonable carrying capacity of sample goods in the unit area of retail outlets or the basic unit of a single standard shelf.

Inventory capacity: the necessary inventory at the retail point.

Commodity circulation cycle capacity: the reasonable sales volume and inventory weight of commodities per unit time in retail outlets.

1) Effective capacity planning can make efficient use of space settings.

2) Reduce inventory backlog, reduce losses, and improve commodity circulation process management and futures reservation system.

Six, the proportion of commodity distribution:

Reasonable proportion setting is conducive to improving the overall image of series products, mastering the sales rhythm, highlighting the theme and key points, properly adjusting the layout and grasping the sales trend, and maximizing the sales potential.

1, the proportion of each matching unit in the development of series products (such as the proportion of loading and unloading, the proportion of shirts and coats, etc.). )

2. Proportion of space occupied by store props, POP display and merchandise display: generally: 20%: 80%.

3. The ratio of the capacity of goods displayed in the store to the capacity of goods in stock: under normal circumstances: 65%: 35%.

4. The ratio between the sales volume of goods or the total display/inventory in the store per unit time.

5. The ratio of the replenishment amount of goods to the sales volume or total display/inventory of the store per unit time.

Seven. Principles of human behavior engineering

Practice and Knowledge: People-oriented

1, space setting: comparison between vertical height of commodity display and sales index:? Flow direction and diversion? Logical combination of goods

2. Question mark principle: When the customer enters the store from the entrance, the notch of the hanger hook is always inward or left when viewed from the mainstream direction.

3. Audio-visual: Bright or soft classic music and English songs should be played during business hours. If possible, play the video designated by the company. Note: Don't output too much volume.

4. Lighting: Attention should be paid to the sufficiency and integrity of the luminosity of the light source, emphasizing that the color and texture of the product can be restored, and the affinity and appeal of the product can be developed naturally, harmoniously and interestingly.

Lighting should avoid glare and unnecessary light spots. So as not to lead to illusion and visual pressure and other adverse effects. At the same time, the damaged light source should be replaced, adjusted and supplemented in time. The light should be directly projected on the effective display surface to set off the goods. It should be avoided that uneven brightness and illuminance on the surface of goods will cause a wide range of mottling or dark corners, which will eventually interfere with and distract consumers' attention.

Store lighting should be adjusted accordingly with the change of display to ensure the maximum effect.

Chapter five, the steps and operations of commodity display.

First, the basic steps of display:

1. Set the focus of each exhibition surface according to the spatial layout, clarify the theme and dominance, and guide consumers' attention in an orderly manner.

2. People are divided into groups. First, products are classified according to season, series, gender, model, color system and size. Comprehensive use of various functional elements, the various units of the series products are reasonably combined and combined, and the proportional capacity of each display unit is allocated. Avoid the formation of visual pressure, leading to counterproductive.

3, product-oriented, the corresponding configuration using appropriate POP. Contrast between reality and reality, combine point and surface, strengthen brand connotation and product charm, and improve its sense of value.

4. Highlight the theme: express the atmosphere and style stories, and strengthen the overall series image with distinctive style, pertinence and adaptability.

5. Comprehensive detection: comprehensive evaluation and analysis are made by using various functional elements and the Checklist for Daily Maintenance of Store Display (attached).

6. Maintenance, follow-up and related training.

Second, the standard operation of clothing display

1, stacking:

Save effective space, expand capacity, and increase visual interest with hanging display.

And change.

Folding method

Folding mode

1) regular formula

2) Wide width (mostly used for stacking and displaying clothes with thicker materials)

3) Pattern style (mostly used for the display of patterned sportswear in the focus position or window. Emphasize the visual interest of its plane and three-dimensional composition, and render the selling point. )

Stacking standard:

1) The same series of products in the same season are displayed in the same regional unit.

2) Unpacking, 4 pieces for each stack (the neckline of woven shirts is staggered up and down), and 3 pieces for each stack.

3) In principle, the space occupied by each conventional and pattern stack shall not exceed 12× 12 inch.

4) The stacking distance of each stack is set at about 10cm to 13cm.

5) The size order of each stack is from top to bottom, and it should be from small to large.

6) Price labels shall be uniformly placed in the stack.

7) After the bottom garment is folded, the details of the tail bag, waist and cross should be displayed. Don't pile up your pants.

8) Each stack should have a straight baseline. Shoulder position, lapel position, folding position, etc.

9) Effective stack display height should be between 60cm and 180cm to avoid stack display below 60cm. In particular, avoid overlapping dark tones in dark corners. You can exchange goods frequently to avoid unsalable sales.

10) If it is out of stock, you can find products with different models but similar colors in the same series at the bottom.

Note: generally, dark varieties should be placed in the lower part. For example: upper goose yellow, lower brown

Huang et al.

1 1) There should be clear boundaries between different sexes. Generally, shelves and cabinets are separate.

12) Stacked clothes should be displayed in the nearest position at the same time.

13) Avoid single-stack display of unsalable goods. Consideration should be given to repeating the hanging display at the same time as the nearest lining.

14) The gradient sequence of color overlapping blocks should be based on the flow direction of customers, from outfield to infield, from shallow to deep, and from bright to dark. At the same time, pay attention to the interval, gradient and contrast of the color blocks of each display unit (using rainbow/keyboard/approximate effect).

15) The stacking of out-of-season or reduced-price goods should be planned in an independent area, displayed on special shelves and clearly marked. Out-of-season and reduced-price commodities shall not be stacked, mixed and displayed with full-price seasonal commodities.

16) near the stacking area, full-length or half-length models should be set up as far as possible to show the collocation effect of representative styles or their combinations, and should echo the contents of the P.O.P

Step 2 increase

Fully displaying the natural form and detailed features of clothing is easy to form color blocks and visual impact.

Atmosphere.

Suspension mode:

1) conventional integral suspension method

2) Side clamp hanging method: (mostly suitable for loading and unloading)

Suspension mode:

A, side column type:

B, positive:

Installation standard:

1) Each piece of clothing should have two or three consecutive links at the same time.

2) Pendants should be kept clean and tidy without creases (ironed if necessary). Clear all pins.

3) Buttons, zippers and belts should be in place.

4) When hanging knitwear without lapels, the hanger must be inserted from the hem.

5) Question mark principle: When the customer enters the store from the entrance, the notch of the hanger hook is always inward or left when viewed from the mainstream direction.

6) Different kinds of hangers shall not be used in the same series of styles.

7) In the same display unit, different kinds of upper hangers or lower hangers shall not be used at the same time.

8) The width of side-by-side suspension shall not exceed 1200mm. Need to consider other display methods, such as orthographic display or stacking, to avoid visual pressure.

9) Side-by-side and in-line installation should be applied at the same time, so as to increase the display interest and change and strengthen the visual impact. Make full use of space.

10) In the same display unit area, the bottom shall not be clamped on both the front and the side.

1 1) In the same display unit area, the bottom of the same paragraph shall not be fully expanded and partially expanded at the same time. The baseline of the lower part of the exhibition area should be straight and balanced.

12) The order of suspension dimensions should be: from front to back, from small to large; From the outside to the inside, from small to large.

13) The color gradient of embedded suspension device is from outside to inside, from front to back, from shallow to deep, from bright to dark. Side by side hanging color gradient from front to back, from outside to inside, from shallow to deep, from bright to dark.

14) The horizontal tone gradient of hanging should be from outfield to infield, from deep to shallow, and from bright to dark according to the customer's flowing perspective.

15) Avoid single hanging display of unsalable goods, properly match hanging display, show complementary interests and selling points, and show style stories.

16) Commodities of the same category and series should be listed in the same exhibition area first. Male and female clothing groups should be clearly defined and displayed separately.

17) Out-of-season products should be hung in independent regional units and equipped with obvious signs.

18) The spacing between each hanger and the hook on the same hanger is one inch.

19) When a suit is displayed with lining, the sides of trousers are usually caught.

20) When hanging clothes, the height from the ground shall not be less than 5 inches.

2 1) In the vicinity of the side column hanging area, full-height or half-height models should be placed to show the typical focus style in the side column hanging, or their combination. At the same time, you need to pay attention to the contents of the configured P.O.P

22) As far as possible, hang the standard matching inner and outer coats or upper and lower coats on special hangers to create a style and theme, develop associations, set off selling points, and infect consumers to the maximum extent.

23) During the out-of-stock period at the end of the season, the stacking area should be reduced as much as possible and the hanging area should be expanded.

24) Display the original stacked goods, especially fill the empty surface in a straight line to form the visual impact of color blocks.

25) The lower part of the balanced display surface is usually hung in a side-by-side cluster.

Third, display and display accessories:

1, tie display

Mainly in the form of a hundred pigeons. Near the location, consider hanging the monitor in a straight line. At the same time, we should pay special attention to the possibility of matching the relevant exhibition space with shirts, which will cause the complementarity and echo of the product image and trigger the association of consumers.

In the same display surface, the dark tie is at the bottom or periphery, while the bright tie is at the top or center.

At the beginning of the season, the best ties and accessories can be displayed in the focus of apparent horizon, with the highest price in the middle and the lowest price on the side.

In the middle and end of the season, we should deliberately use diversified collocation with unsalable ties to enhance its image and style, form a visual impact and develop customers' imagination.

Birds of a feather flock to gather. Through color system, style, material, price and design concept, the relationship related to regional boundaries is clarified.

If possible, ties, shirts and suits will be displayed in the joint area.

Underwear, socks and so on. It should not be displayed in the same display device as the tie.

, scarf knot:

Example of square scarf knot decoration (1): When a model shows clothes, some styles need to be decorated with scarves (except in summer), but the scarf knot decoration should be artistic and play the role of finishing touch.

The scarf knot should not completely cover the collar shape of the clothing, so as not to convey the wrong sales information. The big scarf knot can be transferred to the left shoulder.

3. socks:

According to the material, technology and price classification, considering the color factor, the products with high price and bright color are in the upper-middle position, while the products with low price and dark color are in the lower position.

1) key effect

2) Boundary effect

In principle, socks should be displayed in combination with the goods of the previous category.

Generally, socks do not occupy the focus position of each main display unit.

4. Boutique series:

Boutique cabinets should be equipped with a dedicated built-in light source to enhance the texture and light sense of the boutique and highlight its attraction.

The height of the boutique exhibition should be between 1200cm and 1600cm. Pay special attention to the complete or classified display. Don't list or pile up at will.

We should make sure that the exquisite packaging displayed is intact and shows its added value.

Boutique exhibition platform

The glass cabinet in the middle is used to display fine products. Such as shirts, ties and leather goods. There is generally nothing on the counter except soda. So that the shopping guide can operate the daily work. Such as invoicing, making reports, etc.

Fourth, the problems that should be avoided in commodity display

1, damaged purchase orders and out-of-season orders have not been replaced.

2, the product has no series of matching, and the single model is blindly scattered. No theme, no appeal. Did not trigger conceptual consumption.

3. The commodities are hard-configured with irrelevant props, materials and P.O.P, which fill the exhibition space and usurp the role of the host, and the theme is vague and far-fetched.

4, I-oriented, goods-oriented. According to the complexity of inventory, determine the display direction of commodity combination.

5. The rack array in the field is huge and single, forcing the flow direction, causing visual pressure and restricting the flow.

6. From 1350cm to 1650cm on the independent shelf, the viewing surface has no focus and no display.

7. Deliberately create balance and "make up the number", blindly increase the number and variety of goods per unit area, and ignore "capacity" and "proportion".

8, deliberately create a color block interval, leading to the "key" counter-effect.

9. Stick paper notices or purchase orders on the surfaces of walls, mirrors and bookshelves at will.

10, too many scattered and independent decorations are out of touch with the theme, deliberately creating "fun" and "style". Be exaggerated and distorted, not induced.

1 1. There is no clear display area unit and no clear logo for special products and regular-priced products.

12, the window display didn't consider the effects of hyperopia and myopia at the same time, and neglected one thing. In addition, during the day, the reflection is serious, and the light supplement and shading are insufficient.

13, the sample goods in the window have not been processed, the collocation is wrong, and there is no simulation or scene effect, which leads to the opposite effect.

14. Models of different textures and types were used in the window.

15, the window involves religious themes.

16. The mentality of "more is better" is displayed in the window: the goods are listed, piled up and jumbled, a lot of materials are deliberately arranged, there is no clear theme, no complementary image effect, no interest and artistic conception.

17, the light source is unbalanced, damaged and expressionless. Lighting has no natural restoration effect, causing illusion and interference, misleading consumers.

18, light spots, glare, high temperature or a wide range of dark corners.

19, and the spacing between racks is less than 1200cm. Causing crowding and a lot of blind spots.

20, continuous large-scale, large-span single display mode, lack of focus and change, resulting in visual monotony, fatigue, leading to counterproductive.

2 1, the display surface lists the laid-out goods, and simply combines the goods on the basis of simple operation, with no interesting focus, no details to follow up and no theme, which hinders the association of customers.

22. Unbalanced display ability: Many are crowded, but few are like stars, without necessary adjustment and flexibility.

23. The product display direction has not been adjusted for a long time. At the beginning of the season, at the middle of the season and at the end of the season, the display mode remains unchanged, resulting in unbalanced space and unsalable sales.

24. There is no built-in lighting in the boutique cabinet, and the viewing surface is too low. Bulk products are randomly listed and piled up.

25. There is no clear gender boundary in the orientation of commodity display. Men's and women's clothes are mixed and jumbled.

26. There is no collocation display for women's clothing series, and there is no series combination display: the collocation is wrong and unbalanced, which is out of the atmosphere of the whole product style.

27. The promotion activities are equipped with relevant graphic signs, and the relevant information is only conveyed orally by the shopping guide.

28. Loud, sharp and intense audio playback affects customers' subconscious judgment and the rhythm of perceptual mentality changes.

Maintenance and update of verb (verb's abbreviation) exhibition;

1. Set a new focus on each display surface and use a new P.O.P 。

2. Change the original sample display mode of the product, and exchange the positions in part or in whole.

3. Reset the normal commodity display mode, matching scheme and window display every 2-3 weeks.

4. The matching effect of changing the model bracket and the clothing combination in the hanging area every three days.

5. During the shortage period at the end of the season, you can try your best to display the sample goods on the spot in full, and make diversified combinations and linings to avoid unnecessary gaps. At the same time, it forms color block impact and full visual sense, and deepens the visual image of consumers.

6. Special promotion: focus on rearranging the display and hanging special logo or P.O.P to create a special atmosphere.

7. Move the goods on the independent shelves to the wall shelf for display to enhance the effect.

8. Evaluate the orientation of the shelves, reset the store space layout, and adjust the flow direction and flow.

9. Necessary hardware maintenance, update and rectification.

10, reset the light source. Strengthen the brightness of dark corners and create special lighting effects.

1 1, adopting new props and hardware configuration to create a brand-new display pattern and display effect.

12. Play new background music (classic) and in-store video to adjust the customer's stay time.

13. Show pictures, characters, signatures or other promotional materials with distinctive personality and timeliness.

14. Audio-visual dual release of promotional information and brand public relations information.

15, even if the out-of-season P.O.P is replaced.

16, the directions of men's and women's clothing areas are exchanged, or gender themes are alternately formed in each issue, and new visual effect combinations are introduced every season.

Fourthly, the promotion and application of store vision.

1, store visual effect

The purpose of store visual promotion is to introduce product information and brand image to customers.

Store visual promotion elements:

1) commodity main background display board.

2) POP display board.

3) Promote POP.

4) clip-on POP card.

2, the application of visual promotion elements:

Design standard of commodity theme background display board

1) Commodity theme description: use modern fashion expressions and seasonal elements to convey commodity information and set off the store environment.

2) Material: (a) Photo paper is sprayed with 5mm thick light display board with plastic buttons. (b) Draw photographic paper and hang plastic shafts up and down.

3) Location: the back panel of the booth.

4) Strong flexibility and convenient replacement.

Theme exhibition board making

1) Glue water on the back of photographic paper and stick it on a 5mm thick optical display board (plastic-based benzene board), and Vantone board is also acceptable.

2) When the photographic paper is glued flat, the bubbles in the photographic paper and the exhibition board will be removed and the surface will be smooth.

3) After the photo paper is leveled, cut off the extra edges of the photo paper with a utility knife.

4) Fix the white or black plastic edge around the exhibition board.

5) Fix the exhibition board on the back plate with six small tapping screws.

3. Promote pop music

POP display board

1) Design idea: concise and clear. Introduce product information and brand image to customers. "New product listing, sales" two.

2) Material: 5mm thick light display board is sprayed on photographic paper, and white plastic buckle is added.

3) Production: same as page F-2-03.

4) Placement position: Placed next to the booth model.

5) Quantity: A set of exhibition boards and supports for Class A stores and some Class B stores.

6) Note: Model graphics can be changed according to new photos or graphics.

POP support plate

1) Design idea: concise and clear. Introduce product information to customers. "New product listing, sales" two.

2) Material: adhesive, 5mm thick light display board, cardboard clip, white plastic buckle edge.

3) Placement location: (a) Box container wood laminate. (b) Stainless steel laminates for box containers. (c) Backboard type wood laminate. Cashier

4) Quantity: 2 under 40 square meters and 3-4 above 40 square meters.

Clip-on POP card

1) Design idea: concise and clear. Push commodity information to customers. "New product listing, sales" two.

2) Materials: printing paper, white cardboard and plastic clips.

3) Placement position: (a) Stainless steel hanging rod of box container. (b) Stainless steel hooks for shelves in border areas. (c) Stainless steel hanging rods of combined shelves in the central area.

4) Quantity: 2 stainless steel hangers, and the total quantity can be determined according to the number of shelves.

Hanging POP

1) design idea: introduce product information to customers, which is specially used when products are discounted. Discounts can be replaced at any time.

2) Materials: post-it notes, 5mm light display board, fishing line.

3) Hanging position: window or booth.

4) Quantity: depending on the size of the window or booth.

I hope it will help the landlord, because there is no specific drawing size and clothing style classification, so look at this landlord for reference.