On August 25th, Taikang Life Insurance Thailand Marketing APP Store was officially launched, and an insurance Internet sales platform was built to create an online through train for customers and insurance agents to meet the market demand and consumption habits in the mobile Internet era.
"Electronic Mall" includes insurance products, big health services, interactive activities, hot information and so on. Insurance products such as medical insurance, critical illness insurance, accident insurance and annuity insurance are put on the shelves in the mall, and big data is intelligently recommended to meet customer needs in all directions; Insurance encyclopedia, intelligent medical care, experts say and other columns help customers choose insurance products online.
Agents can share the contents of the "electronic mall" with customers through social platforms. After the customer WeChat authorizes the e-store applet, it can bind the consulting agent online and consult the agent one-on-one at any time.
With the growth of the Internet, the new generation of customers after 1980s and 1990s have become the main consumers, and their consumption habits are online. It has become the general trend of insurance marketing to upgrade from offline one-to-one sales to online real-time sales and accelerate the development of online and offline integration.
In 2020, the COVID-19 epidemic accelerated the online marketing process of insurance. At the Taikang19th Century Canon, Chen Dongsheng, founder, chairman and CEO of Taikang Insurance Group, said that in the post-epidemic era, human society has accelerated into the data age. The biggest change brought by the epidemic to the insurance industry is to firmly embrace technology. Taikang builds three major apps, Thai marketing is oriented to sales system, Thai life is oriented to customer system and Thai home is oriented to management system. The three major apps are the three major technology centers, which is the best portrayal of Taikang embracing technology.
It is reported that Thai Marketing APP was released on 20 17, and has been launched with more than 50 functional applications, which has become an indispensable and important sales platform for Taikang Life Insurance's agent customer management, sales support, business management and online training.
Cheng Kangping, president of Taikang Life Insurance, said in the online activity of "E-mall" that Taikang Life Insurance adheres to technology-driven and attaches importance to technology empowerment, and creates a new online marketing model for agents through Thai marketing APP, empowering agents to conduct social marketing and customer circle operations. "E-Treasure Mall" promotes real-time communication and interaction between agents and customers by empowering the whole process of professional sales, shortens the distance, improves efficiency, and helps agents sell online through the whole process.