1 background of the special training team for automobile marketing

Poor foundation of higher vocational students is a common phenomenon in higher vocational colleges. In order to promote the learning enthusiasm of students majoring in automobile marketing and improve the teaching quality of teachers, it is undoubtedly very correct and timely to introduce the special training team of automobile marketing into professional practice teaching. It is of great positive significance to introduce the professional training team of automobile marketing.

1. 1 Promote the teaching quality of teachers.

In order to improve the marketing level of specially trained players, teachers must have a large amount of marketing knowledge reserves to solve various problems encountered in training. Sales etiquette and automobile knowledge are the basic knowledge that every training teacher must master, and the on-site guidance has deepened the profound understanding of textbook knowledge.

Moreover, in the training process, teachers learn from each other and promote each other to achieve the purpose of real practical learning. In the training, it is necessary to answer students' questions, further promote teachers' active learning, and constantly supplement new automobile sales knowledge and automobile knowledge.

1.2 Promote students' learning enthusiasm

In the process of training, specify a training vehicle. Under the good hardware environment of school-enterprise cooperation, students can effectively train in the real scene of simulating "4S" stores.

The members of the special training team come from students with outstanding academic achievements, and they can form a good learning atmosphere of mutual learning and competition during training. In addition, the establishment of marketing special training team can promote more students' enthusiasm for learning.

1.3 Improve students' mental outlook

Members of the marketing special training team uniformly train clothes, which are consistent with the uniforms of sales consultants in "4S" stores, so that students can have a real experience of themselves. Through the training of etiquette class, the attitude of the players has changed obviously. In daily life, the way they call has also changed a lot. Conversation methods and polite expressions run through the phone.

2 thinking in the training process

Through the training of marketing team members, improve the team members' mastery of marketing knowledge, basic sales skills and comprehensive ability, and urge each team member to check and correct their knowledge in time through regular assessment.

Actively participate in college-level skill competitions to form a competitive situation among players. After selecting the superior players, organize to participate in the provincial skill competition, compete with the excellent marketing students of the brother colleges, maximize their own level, find the gap on the competitive platform, and stimulate the enthusiasm for learning.

2. 1 Basic marketing knowledge training

Basic knowledge of marketing is an important competition item of marketing skill competition, which mainly examines students' mastery of basic knowledge of marketing. Basic knowledge determines whether the whole process of automobile marketing can be successfully completed, which is the basis of the whole process. If the basic knowledge is not firmly grasped, it will seriously affect the level of marketing activities.

2.2 Basic sales skills training

The basic skills of sales mainly examine students' ability to grasp the basic links of sales, their ability to deal with insurance, consulting and other forms in the process of sales, their ability to operate and cope with jobs, their ability to solve practical problems, and their basic skills and basic literacy needed in the actual car beauty and marketing fields.

2.3 Automobile Sales Comprehensive Skills Training

The comprehensive skills training of automobile sales is a drill and demonstration of the whole process of automobile sales under the real automobile sales scene, and it is the training of the comprehensive application ability of various sales skills and norms.

In this link, it is necessary to train the team members' proficiency in the sales process, the sales skills and etiquette norms shown in dealing with customers of different types and backgrounds, the norms and skills of vehicle introduction, the skills of communication and oral expression, and the skills of dealing with emergencies. This is a comprehensive investigation of the team members' automobile sales skills.

Through training, players can have good business etiquette norms and master the whole process of sales business. The key is to use sales skills flexibly, and at the same time have skilled language communication skills and flexible and appropriate adaptability.

3 Conclusion

Automobile marketing is a highly specialized subject. The establishment of a special automobile marketing training team can promote the enthusiasm of a large number of students to learn this major. At the same time, by participating in the vocational skills competition, the characteristic team can improve the enthusiasm of teachers and students to master professional knowledge, and truly achieve the purpose of promoting learning by competition and teaching by competition.