Position, professional title, education, certification, honor, customers, online courses, courses, social identity: such as XXX volunteers, XXX representatives, vice chairman of XXX Federation of Industry and Commerce, and members of XXX organization. These social identities are organizations within the system or identities first, and non-governmental organizations first. Official image photos, including the whole body, chest circumference, sideways and big head. Lecturer forced photos: all kinds of photos taken with big coffee, attending high-level forums and training courses. Lecturer's life photos: photos that make people feel that you have a flesh-and-blood side. Lecturer's promotional photos: all kinds of gestures and expressions needed for the lecture, the background should be clean, and all kinds of posters should be designed with good pictures. Instructor's teaching photos: Important training photos should be taken, such as photos during lectures, photos during students' interaction, and photos during group photos. It is best to have banners to record training shifts. Lecturer's short video: a short video of important lecture content, which is wonderful and short, so as to facilitate customers to understand the actual combat level of lecturers. These photos will be used for WeChat tweets, online headlines, book covers, PPT courseware self-introduction, Yi Labao, offline background wall posters, friends circle posters (at least 9 according to Jiugongge), personal avatars, community sharing ... Name: You have at least one real name. If your real name doesn't sound good, give it a stage name, but it should be formal. Everyone feels that they are in harmony with Weibo and WeChat as trainers. Explosions, golden sentences, expression packs: real expression packs should be standard. Fans: Trainers who don't understand the community and don't use community communication are very disadvantaged.