The training content of sales staff covers a wide range, which should generally include four aspects: moral quality, ability quality, knowledge quality and psychological quality:

1, moral quality training:

Through training, sales staff have good professional ethics, diligent and dedicated work attitude, sincere treatment, honesty and trustworthiness, and good quality of taking care of the overall situation;

2, ability and quality training:

This part of the training content should focus on improving the ability of sales staff in eight aspects. To this end, the following courses or topics can be offered: logic, philosophy, communication, speech and eloquence, success, technology and management innovation, market research and prediction, promotion skills, public relations skills, business negotiation, marketing planning, sales management, etc.