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Zhang Xiaohong's comments
Zhang Xiaohong: Embroidering life at Fairy Lake.

The belt is getting wider and wider, and I don't regret that I am "easy", which makes people haggard.

Speaking of entrepreneurial experience, Zhang Xiaohong's eyebrows are slightly dignified. She used to be an ordinary worker in Jiangxi Wire Rod Factory. In May 2002, at the age of 42, she had no choice but to accept the arrangement of being laid off and being diverted in order to reduce staff and increase efficiency. Zhang Xiaohong said that after she was fired, she was depressed for a time and learned from the painful experience. She is very competitive and decided to take care of herself. By chance, she saw a program of CCTV. After being laid off, Wang, a Tianjin female worker and national model worker, opened an art weaving factory, which not only started her own business, but also solved the employment of more than a dozen female workers. Since childhood, I have been weaving and embroidering with my aunt, and I have the idea of starting a business. After doing the ideological work of communicating with his family, Zhang Xiaohong took the family's only 10,000 yuan savings and set foot on the train to study in the north. In Beijing, Tianjin and other cultural and art streets, Zhang Xiaohong is deeply attracted by colorful handmade artworks and splendid folk culture, especially the beautiful "Suzhou embroidery". Later, she went to Suzhou and other places to learn from teachers. Zhang Xiaohong, talented and studious, opened a small embroidery workshop in the local area only a few months after she came back from school, and started her entrepreneurial road.

In the early days of starting a business, as a woman, the pressure she suffered can be imagined. At that time, the place where Zhang Xiaohong ran the most after work was Xinyu Cultural Center, where he sought advice from local cultural celebrities and sought materials for embroidery creation. During that time, Zhang Xiaohong ran to the market to find an outlet during the day and was busy embroidering all night at night, pining for those who lost "Iraq". But hard work pays off, and her embroidery was quickly recognized by people in the industry and won many awards. In 2004, Zhang Xiaohong successfully held a personal embroidery exhibition in Xinyu "Fu Baoshi Painting Academy". Suddenly, an unknown person became famous in the local area.

Zhang Xiaohong said that the biggest problem in the initial stage of starting a business was the shortage of funds. Liu Xiaoyan, the president of Xinyu Women's Federation, learned of Zhang Xiaohong's deeds and personally loaned Zhang Xiaohong 40,000 yuan, thus her "Yuzhou Embroidery" started. Speaking of which, Zhang Xiaohong is a little excited. She said, thanks to the care and support of the city leaders, there are still many people with lofty ideals who care about the development of folk art. It was also at that time that Zhang Xiaohong secretly promised to make Yuzhou embroidery workshop bigger and stronger and repay those who care about themselves. After several years' development, the embroidery workshop in Zhang Xiaohong is now thriving, which has helped more than 50 laid-off women workers solve the employment problem. Her embroidery won the market by virtue of its brand advantage. In 2008, the company achieved sales of 6.5438+400,000 yuan, and achieved good economic and social benefits. Zhang Xiaohong said that today's achievements are worthwhile, and she will never regret doing what she wants to do and what is meaningful.

Seek brocade, embroider life from top to bottom

When it comes to product innovation, Zhang Xiaohong is deeply touched. She said that innovation is the vitality of enterprise development, and innovation is the space for career development. In particular, our excellent national culture needs inheritance, innovation and development. It is true that innovation has been accompanied by the growth of Yuzhou embroidery workshop.

Fenyi County, Xinyu City is the famous hometown of Xiabu in China. The produced summer cloth is simple and generous, with distinct warp and weft, high strength, strong tensile strength and not easy to fade. Zhang Xiaohong has been thinking about such a question: If we can combine rough and simple summer cloth with exquisite and delicate embroidery workers, wouldn't embroidery have rich local characteristics and profound cultural connotations? So she kept groping, repeatedly experimenting, and earnestly summing up experiences and lessons, and finally made embroidery achieve a special visual impact and artistic effect. However, Zhang Xiaohong did not stop there and began to make a fuss about enriching the cultural connotation of Xia embroidery. She skillfully incorporated the paintings of Fu Baoshi, a master of traditional Chinese painting in Xinyu, the magical and beautiful scenery of Fairy Lake, and the profound and profound "exquisite craftsmanship" to show the regional characteristics of Xinyu into her own creation, so that Xia embroidery has both formal beauty and internal beauty. In 2005, "Xiabu Embroidery" successfully applied for a national patent and was praised by experts as "the first embroidery of China Xiabu". At the same time, Zhang Xiaohong's "Summer Embroidery" has become the fifth "new" embroidery variety after Suzhou Embroidery, Sichuan Embroidery, Hunan Embroidery and Guangdong Embroidery. Today, her summer embroidery works are not only collected in the China Embroidery Art Museum as cultural works of art, but also favored by domestic and foreign tourists as treasures of Jiangxi tourism art. Embroidery with the trademarks of "Xia Embroidery" and "Qiao Mei" registered in Zhang Xiaohong is not only a household name in China, but also goes abroad and is famous all over the world.

As the representative of the 11th Jiangxi Provincial People's Congress, Zhang Xiaohong is very concerned about the re-employment of laid-off workers. Asked about Zhang Xiaohong's future plans, she happily described such a bright future for us: in the future, she will build "Jiangxi Embroidery City", with an estimated land acquisition of 40 mu and an investment of about 20 million yuan. After completion, the annual output value can reach 5 million yuan, which can accept more laid-off workers. Zhang Xiaohong said that she can get to this point not only because of her persistent belief, but also because of the support of the government and society. Therefore, she is willing to provide free embroidery skills training for laid-off workers who are interested in embroidery. Under the situation of financial crisis, she is willing to do her best to help the government solve the problem, repay the society with a grateful heart, and embroider the most beautiful picture of life in her career.