The founder of subconscious marketing theory
Advanced brand planning
Professional marketing trainer
Author of marketing books Subconscious Marketing and Illusion Marketing.
Involved in urban brand planning, business model planning, marketing planning, brand planning, public relations communication and other types of work;
Proficient in corporate brand, marketing, public relations and other sectors.
Experience in tobacco, wine, tea, beverage, food, IT, education, media, automobile and other industries;
He has rich theoretical and practical experience in brand planning, marketing planning and integrated communication.
Have a good ability to provide marketing planning and enterprise training for enterprises.
He once held a senior management position in the well-known local 4A advertising company and TOP 10 public relations company.
He is currently the brand marketing director of Lily Education Group. Consumer demand and opinion survey
brand planning
market strategy
Public relations communication
event marketing
Network marketing fast-moving consumer goods
education
Keywords Vanke Eslite, Foton Motor,
Keywords ternary milk, Beida Jade Bird,
Junlebao yogurt, snowflake beer,
Keywords National pits 1573, Song He grain liquid,
Keywords Huang Helong, airport catering, Jinluyi Manor,
Zero-calorie tea drinks,
Beijing garden Expo, FUNHILL smart city,
Keywords Sanqingshan scenic spot in Jiangxi, American International Guardian,
Brand strategy and marketing consultant of dozens of well-known enterprises and governments in China. Marketing theory (five senses subconscious marketing model)
Subconscious marketing boutique classroom
1: consumer subconscious demand analysis
2. "Subconscious orientation"
3. "Subconscious brand building"
4. "Subconscious brand marketing"
Illusion marketing actual combat classroom
1: product illusion
2. "The illusion of brand building marketing"
3. "Illusion Marketing of Brand Communication" realizes planning, excavates human nature and writes a book.
Subconscious marketing
On the basis of in-depth study of deep psychology-subconscious, innovative marketing theory,
I independently wrote a marketing book, Subconscious Marketing.
Implant subconscious marketing from the perspectives of consumer demand, consumer psychology and consumer behavior,
A new interpretation of the relationship between consumers' subconscious and brand marketing.
Illusion marketing
Your life, your career, your marriage, your job, your consumption,
I have always had fantasies. Based on psychoanalytic theory,
Human beings have different personalities, and due to the essential differences between them,
People's cognition of things will be misplaced, which is an illusion.
Beauty is in the eye of the lover, or "fancy whistle" in consumption!
All this is based on an illusion about human beings (consumers).
Shakespeare's famous saying: In the hearts of a thousand people, there are a thousand Hamlets.
Hamlet has not changed, but the "heart" of mankind has changed.
These "changed" perceptions are an "illusion" relative to Hamlet. One: "discover" the quantum world
1: an uncertain world
2. The rout of determinism
3. Physicists' investment
4. Insert a small advertisement: boy physics
Second, the classical "development" theory.
1 marketing theory: from 4P/4C/4R/4V
2 Demand Theory: Mas "Luo" vs "One Virtue"
Three: "discover" subconscious needs
1: brain report
2. Subconscious needs
3. Subconscious demand IPO theory
Four: "play" the subconscious.
1: Right brain subconscious
2. Subconscious consumption
Step 3 understand the subconscious
Step 4 awaken the subconscious
Five: "Invent" subconscious marketing
1: subconscious marketing
2. Subconscious marketing model
3. Subconscious marketing mode with five senses of marketing
4. China's Market, Quantum Dinner Part I: Your life is an illusion!
1: The Chinese dream is an illusion.
2. Fortune telling is an illusion.
The imaginary enemy is an illusion.
The stars are an illusion.
5. Love is an illusion.
6. Vows are an illusion.
7. Making love is an illusion.
8. Commitment is an illusion.
9. Reason is an illusion.
10: buying is an illusion.
1 1: Lottery is an illusion.
12: The new official's "three fires" is "running away" or an illusion.
Experience is an illusion.
14: News broadcast is an illusion.
Chapter two: Illusion marketing.
1: What is illusion marketing?
2. The illusion of buffet marketing
3. The illusion of brand building marketing
Illusion marketing of brand naming
Illusion marketing of brand positioning
Illusion marketing of brand stories
4. The illusion of product planning and marketing
Illusion marketing of product packaging
Illusion marketing of product concept
Illusion marketing of product channels
Illusion marketing of product pricing
5. The illusion of brand communication marketing
The illusion of the spokesperson.
Media illusion
The illusion of event marketing
Part III: The Mystery of Illusion
1: the principle and formation of illusion
2. The performance and function of illusion
3. The meaning of illusion Everything is universally related. I only like to ask three why!
Knowing consumers doesn't necessarily know what consumers think.
Understand what consumers think, not necessarily why consumers think so!
Consumers are arrogant and self-centered!
It doesn't matter what you (the brand) think, what matters is what he thinks of you!
What is a brand? That is the "illusion" in consumers' minds.
You spent a dime, and he thought you were worth 1.
This is because they think you are good enough,
In fact, you are only a dime.
You always feel that a catty of iron is heavier than a catty of cotton-this is an illusion!
And you will spend 10000 yuan on LV plastic,
But I don't want to spend 1000 yuan on domestic leather bags-this is illusion marketing!
Give me a fulcrum, and I can move the earth-Archimedes;
Give you an idea, and you will find the fulcrum-Liu Chan.
I don't know whether will determines matter or matter determines will.
I only know that every man's wet dream was really invented!
What is a business model? The so-called business model, personification, is a person,
Have a brain, a trunk, can talk, have their own consciousness, and have a normal life system.
Under such a systematic project, it is necessary to rely on the physical strength of limbs to survive.
Whether to live by language or enjoy life with your brain is the business model.
There are two states of knowledge in business.
The mixture of knowledge: the new collocation of old elements,
A knowledge complex: combining creativity,