SWOT analysis is a commonly used analysis method in enterprise strategic management. Using the idea of system analysis, the matching analysis of various factors, including S.

(strengths) internal advantages, w (weaknesses) internal disadvantages, o (opportunities) external opportunities, t.

External threats, from which a series of corresponding conclusions are drawn, usually decisive.

To give a simple example, for example, we plan to open a restaurant in a certain community, but we don't know whether this plan is feasible and how to implement it. We can analyze it from this aspect:

Finally, considering these four factors comprehensively, it is necessary to analyze how to give full play to advantages, overcome disadvantages, take advantage of opportunities and defuse threats, that is, how to use funds in place and how to design special dishes; Whether it is necessary to recruit some people with operational experience to join the team; How to do a good job in publicity and promotion, and how to avoid homogenization competition. Of course, we need to use the method of systematic analysis to match and combine the various environmental factors considered in the arrangement, and get a series of alternative countermeasures. This is a bit far from our answer, so I won't go into details here.

SWOT analysis can be widely used in many decision-making related work. In fact, the planning and organization in our public examination also involves decision-making and planning, so we can also use this idea to analyze our work priorities.

Second, how to use it

How to apply this method to the topic of planning organization, we will make a concrete analysis with an example:

The compound of a municipal government is a famous garden-style compound, which contains many old buildings with stories. Recently, the municipal government decided to open the compound to the public on legal holidays. The office in the hospital takes turns to be a tour guide, receiving appointments from citizens and tourists. If you are in charge of this work. What would you do?

Topic analysis:

This topic gives us the task of opening a government compound. We hope this activity can bring the relationship between the government and the people closer. So what factors need to be considered to achieve this effect? We might as well look at it from the perspective of SWOT:

As can be seen from the title, the biggest feature of the office compound itself is actually "garden style" and "story style", which is the basis for us to attract people and tourists, that is, our inherent advantages; However, in the final analysis, the office compound is still the place where the government works. Even on holidays, there will be offices in the compound, so the influx of a large number of tourists may disturb the office order. In addition, the topic mentioned that we need to arrange hospitals to be tour guides, but after all, whether they can be good tour guides is still worth considering. These two are the inherent disadvantages of our work.

From the outside, in order to achieve the purpose of the activity, it is definitely necessary to attract enough people to visit. Now that the media is developed, all kinds of travel and group buying apps are popular, and we can just use this to promote it; On the other hand, with the increasing number of places where celebrities punch in, citizens' enthusiasm for cultural attractions is limited. Can our government agencies pay enough attention to it? These two aspects are the opportunities and threats that we may face in the process of opening the compound.

After analyzing various factors, now we try to make a work plan:

Give full play to the advantages: in order to let tourists appreciate the characteristics of the government compound, it is necessary to plan the contents of the visit, including which old stories to show, which landscapes to show, and design a reasonable tour route.

Overcome the weak factors: tourists' visit cannot affect the normal government office, so it is necessary to do a good job in the security and order maintenance in the hospital and set up warning signs in some forbidden areas; For them, we might as well do pre-job training to overcome the problem of lack of professionalism.

Take advantage of the opportunity factor: In addition to using the government official website, you can also use major media and APP for publicity and appointment.

Resolve the threat: In order to better stimulate people's desire to visit, and to reflect our purpose of being close to the people, we can even arrange some government leaders to be tour guides and make them "network celebrities".

Third, apply what you have learned.

Now, are the students more familiar with the use of this analysis method? Next, let's ask another question. You can try to think with SWOT analysis.

A street decided to build a "Happy Street" integrating vegetable retail, breakfast sale, pension station, laundry, convenience repair and other services, so that ordinary people can enjoy convenience services at their doorsteps. What would you do if the leader asked you to be in charge of the preparation of Happy Street?

Analysis example:

Work focus:

Give play to the leading factors: take the lead by the street to investigate the needs of the community; Make good use of street resources and do a good job in publicity.

Overcome the weak factors: formulate civilized conventions, arrange patrol personnel, and do a good job in the management of small streets; Solve the funding problem by applying for financial allocation, enterprise investment cooperation and other channels

Take advantage of the opportunity factor: do a good job in attracting investment and attracting investment.

Solving threats: inviting third parties to participate in site selection and planning?