When Spark Business School was established on August 18, 2009, Mr. Ma, the president of Spark Group, put forward the positioning of Spark Business School: to be a melting pot and capacity training base for Spark employees, to build a professional training system for the publishing industry, and to follow the example of Hewlett-Packard Business School and become the "Hewlett-Packard" of the publishing industry in China. Under the advocacy of this concept, "emphasizing effectiveness and sharing" has become the purpose of Spark Business School, that is, every course offered by the business school should be practical-oriented, with the effect as the goal, and the training should be implemented; At the same time, through experience sharing, the good methods and skills of a certain person and a certain department will be promoted throughout the company, so that the overall level of the company will rise to a new level, thus forming a good situation of continuous cycle and continuous improvement.