At present, the fierce competition and chaotic management in the entertainment market have brought many unfavorable factors to investors. Often the proportion of input and feedback varies greatly. In order to improve the management, highlight the advantages of the bar, stand out from the crowd, dominate the market and really catch up with the latecomers, the following business planning scheme is formulated: this scheme should be combined with the consumption capacity of the local major consumer groups and bars.

Part I: The location of the bar.

The location of the bar is very important, but now the bar has been positioned, and there are requirements for location, floor, building height and parking lot. It is best to have an obvious atmosphere on the facade.

Part II: Hardware

At present, as long as the commercial bars "except theme bars" pay attention to grade and fashion, the popular trend of bar decoration is three-dimensional dynamic and high-grade stage lighting and sound, and the investment of hardware depends on the investment budget of investors. Now that the bar has been formed, it is unrealistic to make too many changes, and it can be adjusted through decoration.

Part III: Software

Software is generally divided into: floor management and service, stage planning and production, marketing planning, advertising and popularity positioning, cost accounting and financial management, and event planning.

Floor management and service: employees are the cornerstone of an enterprise, and their personal qualities directly affect the success or failure of the company. Therefore, whether a place is successful or not, the service of software is the most basic. Strong generals have no weak soldiers, management is very important, and management is programmed, institutionalized and motivated. Only by layer-by-layer management, responsibility to people, clear division of labor, all along the standard route, plus the usual guidance, inspection and encouragement, the company's management and service will naturally be improved.

Stage planning and production: Stage production is divided into DJ/MC/ Andhadhun (lighting), singer, DS and guests.

DJ, MC: DJ represents music, and it is also the soul of a slow-moving bar, so image, personal ability, song style positioning and live atmosphere are very critical to the ability to drive, control and arrange songs. Slow shake is based on customer interaction. How to get interactive information to customers, MC has played a role. MC's flexible thinking, humorous style and good language skills can create a better atmosphere for the bar. I suggest that the bar can hire a DJ who combines disc playing and shouting wheat, which can reduce the stage cost and achieve good results.

Andhadhun: Andhadhun's main responsibilities are sound positioning design, sound field distribution and sound quality adjustment, and on-site lighting. DJ and Andhadhun cooperate to satisfy the guests' audio-visual experience.

According to the stage planning of the bar, the positioning is generally: DJ, MC, Andhadhun, DS, singer, guest, and the specific program arrangement will depend on the situation of the venue.

Marketing planning:

One-time cash purchase of multiple wine packages can be discounted to establish a stable source of customers.

Issue beauty cards and develop single women in bars.

Cooperate with the hotel, give away some rooms every month and get a bar lottery. Bars can give hotels a certain amount of consumption.

Public relations marketing: the marketing department is an important department of the bar, and it has also become the top priority of all bar marketing departments. The specific configuration is divided into: marketing manager-marketing supervisor-Bali-bar boy, etc. Of course, according to local conditions.

Advertising plan:

First, the publicity in the early stage of opening: a bar's publicity is not in place, which will lead to the bar's failure to become an instant hit. Before opening, we should carry out a whole set of advertising programs, such as establishing a website, setting up large outdoor billboards, distributing leaflets, electronic screen advertisements, distributing leaflets, etc.

Second, the publicity after the opening: interpersonal communication, the power of word of mouth, this is the most practical and effective publicity of bar publicity, we should do a good job of the audience, leave a good impression on the guests and let them advertise for us. Usually publicity, such as making programs and planning various parties, often gives guests something new to enhance their popularity, thus forming brand awareness. Any enterprise can't do without publicity, and bars can't do without rapid development.

Cost accounting and financial management

A good manager doesn't look at how much money you earn for the company, but at how much money he saves for the company. Cost accounting is very important. For example, the dishes in the bar kitchen, quantitative pricing, personnel control, and reasonable arrangement of stage production costs are all reflected in cost accounting, as well as the professional level and market vision of procurement, budget and control of floor supplies, and financial management. Regardless of the account, financial management must be done.

Activity planning

Slow-rocking bar is a model based on customers' independent interaction. Activities have become a new highlight of the bar, making it unique, highlighting the three characteristics of "novelty, strangeness and uniqueness" and excavating and guiding consumers' psychological needs.

1. Health needs: highlight people's mental health, guide consumers to relax their pressure and vent their emotions in time.

2. Appetite demand: If dishes and snacks are delicious to attract consumers.

3. Safety requirements: highlight service quality.

4. The demand for aesthetic feeling: highlight the natural style and style of people's appearance and environment, and render the psychological satisfaction brought by beauty. Stimulate people's pursuit of good things

5. Fashion demand: guide people to have synchronous psychological desires, seek fashion most and follow suit.

6. Desire: highlight the spiritual admiration and communication needs between the opposite sex.

7. Status demand: through high-quality interpretation and seating area, people's desire to show their status and prestige, make a name for themselves, show off their social status and wealth, and satisfy their sense of pride and superiority.

8. Social needs: It is emphasized that people at all levels need to make friends, gain and give friendship to others, satisfy their mutual communication with society and others, and obtain spiritual satisfaction of being respected.

activity theme

Not lonely tonight

Netizen face to face

revive an old dream

pretend

Crazy football night

Overall marketing

In other words, investors, managers, technicians and service personnel need to carry out marketing. They can set certain marketing tasks and reward them after exceeding the tasks. Through the public relations education and training for all the staff of the bar, the public relations awareness of all the staff can be enhanced, thus forming a strong public relations atmosphere and culture in the bar and enhancing the visibility and reputation of the bar.

Generally speaking, a bar is inseparable from three elements.

1. Publicity 2. Hardware three. software

It is said that the soul of a bar is music, but it should be an atmosphere, which is based on music. What the newly-opened bar should do is: vigorously promote+good supporting facilities (hardware)+good music and service (software) = The venue is full, and only when it is full will there be an atmosphere, and only when it is full will it retain guests, and only when there are guests can it spend money. In fact, the key to entertainment is to be popular! Especially bars. If the first day of business is not full, it will have an impact on the operating efficiency behind! On the other hand, if the effect of the first day is particularly good, then the following two aspects are mainly marketing (customer base maintenance) and planning (constantly introducing new programs and activities)!

These are my personal views on this bar!

These are the plans I made for other bars some time ago. You can refer to it If necessary, add QQ "87431466".