In the process of building a brand and optimizing product development, Samantha takes customer satisfaction and employee satisfaction as the brand development concept, takes customers as the center, and builds a professional and dedicated service team. The brand vision of "making more women beautiful and elegant" runs through every moment of development. Samantha put a lot of energy into professional training and skills training. Samantha regards having a major and a job as her employee training concept. The annual service skill competition and the monthly assessment of employees' basic skills and service standards make Samantha's employees become dedicated service stars.