First, the wedding photo studio decoration design:
1. Design and package from indoor and outdoor space, always pay attention to fashion and lead the trend, and always remind yourself to be top-notch.
2.*** Consumers, irregular activities can be divided into seasonality, special festivals, special objects, birthdays, horoscopes, zodiac signs, etc. And with the construction of dresses, equipment, technology products and 3D studios, software and hardware can definitely echo each other.
3. Strengthen the service temperament of the store, and cultivate the professional skills of photographers from the aspects of uniform selection and eloquence reaction process, facial expression and body language. The company should arrange the guidance of famous teachers every quarter and require in-class examinations.
4. Establish modeling and makeup works, truly achieve the modeling of new people's faces and body clothes, and don't make up at once. The director can check his portfolio.
5. Dress selection and selection, training in chromatics and body proportion observation and response, matching new dresses on the spot, introducing the text immediately, making E-editing, boldly making patterns and colors, and positioning retro, modern, fashionable, noble and avant-garde.
The early wedding dress industry in Taiwan Province Province has entered a stage of vigorous development after countless years of transformation and development. At the same time, its popularity is also world-famous. The key to success is the continuous integration and improvement of enterprise identification system. Taiwan Province Dunhua Space Design' is accompanied by continuous learning and growth. After years of experience accumulation, we have a complete wedding photo studio planning system. Firmly following this major, the company will surely accompany more wedding dress enterprises to the peak of higher achievements. Based on the original actual situation of the photo studio, the digital effect is generally better than the traditional one, which is easy to be accepted by consumers, otherwise it will damage the reputation of the photo studio because of the poor photo quality.
Then the digitization of the studio will lose its original meaning. This is mainly reflected in the input of equipment. Two. Matters needing attention in the operation of digital photo studio
The digitalization of photo studio is a systematic project, and many difficulties and problems will be encountered in the process, so we should pay special attention to the following main items.
1. Choose practical digital equipment and supporting systems. Digital cameras used in photo studios are: high-end digital cameras, and pixels with a price of more than 1 0 million yuan are priced at 50,000 yuan to110,000 yuan, which is the first choice for large photo studios. 135 professional digital camera, more than 6 million pixels, suitable for medium-sized photo studios, the price is about12,000 yuan, and the mass digital camera with more than 3 million pixels is suitable for small photo studios, the price is about 4,000 yuan. There are many types of scanners, which are suitable for photo studios: professional scanners are more than 30,000 yuan for large photo studios, about 0/10,000 yuan for medium photo studios, and less than 0/10,000 yuan for small photo studios. Computers suitable for photo studio use: motherboard: 845 or above, CPU: P4, 2.4GB, hard disk: 120G or above, memory: 5 12M or above, monitor: 17 "flat. Printer: At present, the main models suitable for photo studios are Epson 7600 and 9600, and HP 120.
2. Do a good job in training and reserving human resources. Choose good equipment, but also have good talents to support the operation of the equipment.
The way of taking orders from retail stores, the makeup artist of digital photography and the technology of digital photography are all different from the traditional ones. After the transition to digital photography studio, talents are the foundation of the development of the studio, and the talent training and recruitment of the studio should be carried out simultaneously. It is necessary to strengthen the training of the existing staff in the studio. 3. First-class management plan. With high-quality employees, it is necessary to have an advanced management system to guide the healthy development of the studio. Therefore, the second training of studio owners is also very important and necessary. We have collected and sorted out the successful experiences of many photo studios and dedicated them to your bosses, so that you can embark on the successful road of digital photo studio marketing in the shortest time.
Third, the basic strategy of digital photo studio management
1, configuration scheme. The scheme of selecting digital equipment for large photo studio: digital camera back 1+135 professional digital camera 1+computer 5-8+ printer 1, digital camera back+computer+printer = L.
O About 10,000 yuan, the investment reference is10-120,000, and 200-300 pairs are sold every month.
Configuration scheme of digital equipment for medium-sized photo studio: 135 professional digital camera 1+3 computers+1 camera+0.35 printers = about 60,000 yuan, with an investment reference of 60,000-80,000 yuan, and 200 pairs per month 100.
Configuration scheme of digital equipment for small photo studio: Volkswagen digital camera L+ computer 1, digital camera+computer = 10000 yuan, with a reference investment of1-kloc-0/5000 yuan, and 50-80 pairs per month, which is entrusted to a digital output company.
2. Technical training. All customers who buy Jiaren Digital can get all-round digital training in the studio. The training covers the basic knowledge of digital photography, process explanation, store reception, digital makeup, digital photography skills, digital art production technology, computer hardware use and maintenance, etc., to help the studio successfully realize the digital management market, create the greatest economic benefits, and occupy the market in the shortest time.
3. After-sales service. The equipment is replaced in January, guaranteed in February and maintained for three years. Customers encounter difficulties in use, and the company provides quality services in the shortest time. Software upgrades are free.
4. Product support. Hundreds of fashionable and personalized theme art touch pads. Sample photos of large-scale weddings. Successful cases of advertising in digital photo studio.
5. Studio marketing. Door-to-door marketing service, sales planning, market research, making marketing advertising plan, annual brand integration, marketing communication planning and design, photo studio VI design.
Four, the basic experience of digital photo studio to achieve successful operation
Digital photo studio has attracted more and more boss's investment. Summarizing the successful experiences and cases of mainland photo studios investing in digital equipment in recent years, we can find that the main factors for the success of digital photo studios are as follows:
1, a long and unique spirit of market development, the courage to innovate and occupy the market decision-making ability. At present, the competition in the photo studio market is based on novelty, quickness and accuracy. Grasping the development direction of the market and grasping it in time can find a new way out for the difficulties faced by the photo studio, enhance the development of the photo studio and create greater economic benefits.
2. The digital studio plan should be detailed and comprehensive. In the face of a wide variety of digital equipment products, we should do a good job in digital planning for the studio, make the equipment in place in one step, reduce the risk of digital investment, and avoid unnecessary and inappropriate investment, resulting in the waste of financial resources, material resources and manpower. When you invest in a digital photo studio, we suggest you remember not to invest blindly, but to do a careful investigation.
3. Digital equipment support system suitable for photo studio. According to the studio's own characteristics, economic strength, development direction and other factors, a reasonable and applicable digital configuration system should be formulated.
4, shop orders, makeup, photography, production technology. After the introduction of digital equipment, the ordering, makeup, photography and production techniques of shops are different from those of traditional photo studios, and the technical requirements for the above personnel are also different. The quality of digital photography photos is determined by digital photography technology, and there is no difference between digital devices. The difference lies in the user's technology.
5. Scientific digital process management and personnel management. After the introduction of digital equipment, the original traditional process management has changed. At this time, making a scientific and effective digital process management scheme can not only adapt to the future development of the studio, but also improve the unfavorable factors in the original process management. Scientific personnel management can let the boss know the digital acceptance and feedback of employees at any time, urge employees to make good use of digital equipment, and at the same time formulate a good, scientific and effective digital training mechanism so that new technical talents can fill in when employees leave.
6. Business philosophy should be constantly innovated. Having innovative business philosophy is the foundation of the studio's survival, and the studio should make use of the advantages of digital technology to innovate continuously in order to be invincible in the market competition.
7. Digital products should be continuously explored to give full play to their advantages. A successful digital photo studio needs employees to explore and delve into the use skills in order to give full play to the advantages of digital equipment. At the same time, a photo studio with exquisite technology and advanced equipment is close at hand.
8. Photo studios should try their best to improve quality and reduce costs. The ultimate goal of studio investment is to maximize profits. Using digital advantages can effectively reduce operating costs, raise prices and expand profit margins, and can compete with other photo studios at lower costs, laying a solid foundation for the sustainable operation of photo studios.
9. The investment of the studio is only the foundation of success, and the success of the studio needs constant innovation, improvement and accumulation. Photo studio is an enterprise that keeps innovating, perfecting and accumulating. Only when it is truly different from other photo studios can a photo studio become a successful model. We believe that these successful experiences will inspire your investment and management, and we also believe that studio owners can manage success.
The reference investment is 1- 1.5 million yuan, and 50-80 pairs of photos are taken every month and commissioned by the digital output company. 2. Technical training. All customers who buy Jiaren Digital can get all-round digital training in the studio. The training covers the basic knowledge of digital photography, process explanation, store reception, digital makeup, digital photography skills, digital art production technology, computer hardware use and maintenance, etc., to help the studio successfully realize the digital management market, create the greatest economic benefits, and occupy the market in the shortest time.
3. After-sales service. The equipment is replaced in January, guaranteed in February and maintained for three years. Customers encounter difficulties in use, and the company provides quality services in the shortest time. Software upgrades are free.
4. Product support. Hundreds of fashionable and personalized theme art touch pads. Sample photos of large-scale weddings. Successful cases of advertising in digital photo studio.
5. Studio marketing. Door-to-door marketing service, sales planning, market research, making marketing advertising plan, annual brand integration, marketing communication planning and design, photo studio VI design.
Four, the basic experience of digital photo studio to achieve successful operation
Digital photo studio has attracted more and more boss's investment. Summarizing the successful experiences and cases of mainland photo studios investing in digital equipment in recent years, we can find that the main factors for the success of digital photo studios are as follows:
1, a long and unique spirit of market development, the courage to innovate and occupy the market decision-making ability. At present, the competition in the photo studio market is based on novelty, quickness and accuracy. Grasping the development direction of the market and grasping it in time can find a new way out for the difficulties faced by the photo studio, enhance the development of the photo studio and create greater economic benefits.
2. The digital studio plan should be detailed and comprehensive. In the face of a wide variety of digital equipment products, we should do a good job in digital planning for the studio, make the equipment in place in one step, reduce the risk of digital investment, and avoid unnecessary and inappropriate investment, resulting in the waste of financial resources, material resources and manpower. When you invest in a digital photo studio, we suggest you remember not to invest blindly, but to do a careful investigation.
3. Digital equipment support system suitable for photo studio. According to the studio's own characteristics, economic strength, development direction and other factors, a reasonable and applicable digital configuration system should be formulated.
4, shop orders, makeup, photography, production technology. After the introduction of digital equipment, the ordering, makeup, photography and production techniques of shops are different from those of traditional photo studios, and the technical requirements for the above personnel are also different. The quality of digital photography photos is determined by digital photography technology, and there is no difference between digital devices. The difference lies in the user's technology.
5. Scientific digital process management and personnel management. After the introduction of digital equipment, the original traditional process management has changed. At this time, making a scientific and effective digital process management scheme can not only adapt to the future development of the studio, but also improve the unfavorable factors in the original process management. Scientific personnel management can let the boss know the digital acceptance and feedback of employees at any time, urge employees to make good use of digital equipment, and at the same time formulate a good, scientific and effective digital training mechanism so that new technical talents can fill in when employees leave.
6. Business philosophy should be constantly innovated. Having innovative business philosophy is the foundation of the studio's survival, and the studio should make use of the advantages of digital technology to innovate continuously in order to be invincible in the market competition.
7. Digital products should be continuously explored to give full play to their advantages. A successful digital photo studio needs employees to explore and delve into the use skills in order to give full play to the advantages of digital equipment. At the same time, a photo studio with exquisite technology and advanced equipment is close at hand.
8. Photo studios should try their best to improve quality and reduce costs. The ultimate goal of studio investment is to maximize profits. Using digital advantages can effectively reduce operating costs, raise prices and expand profit margins, and can compete with other photo studios at lower costs, laying a solid foundation for the sustainable operation of photo studios.
9. The investment of the studio is only the foundation of success, and the success of the studio needs constant innovation, improvement and accumulation. Photo studio is an enterprise that keeps innovating, perfecting and accumulating. Only when it is truly different from other photo studios can a photo studio become a successful model. We believe that these successful experiences will inspire your investment and management, and we also believe that studio owners can manage success.