1. Brand positioning: Wuliangye craft brewing is a series of products under Yibin Wuliangye Co., Ltd., which is famous for its excellent quality, reputation and sales.

2. Price: The price range of Wuliang refined liquor is roughly between 500- 1000 yuan, which is a relatively friendly choice for high-end liquor in the market.

Brand awareness: Wuliangye has a long history. Since 19 15 won the "Panama World Exposition" for the first time on behalf of China products, it has won 39 gold medals in world expositions and was named "the king of China wine industry" by the 50th World Statistics Congress.

Wuliangye is a famous liquor producer. Its products are made of sorghum, rice, glutinous rice, wheat and corn with ancient technological formula. Wuliangye is the first wine brewed with five kinds of grain in the world. Wuliangye uses a variety of grains for proportional fermentation, and various raw materials can complement each other and give full play to their respective advantages.