1, "MBA required reading 12"
In the business world, MBA (Master of Business Administration) should have played an important role in cultivating outstanding talents for enterprises. However, contrary to expectations, today's MBA is increasingly deviating from this theme. In terms of management innovation, corporate strategy, leadership and company operation, the prestigious MBA has all dropped out of school. It's time to rethink the meaning of MBA education.
What should MBA teach you? What is the essence of MBA education? Nowadays, students who graduated from business schools are criticized in society. On the one hand, the challenges faced by enterprises are more and more diversified; On the other hand, the disadvantages of business education itself have gradually emerged. In order to gain a firm foothold in the enterprise and make great contributions, what you need is a super-class MBA training program that respects majors and pays attention to practice, such as "MBA required reading 12".
2. From Excellence to Excellence
From Excellence to Excellence (social organization edition) is specially written for educational institutions, medical institutions, art institutions, social service institutions, foundations, various non-profit organizations, police, government departments and even the military. In this book, the author discusses the challenges that leaders of various social organizations need to face, and how to apply the theory and concept of "from Excellence to Excellence" to a completely different social environment from commercial organizations.
In the author's opinion, the really important difference is not between commercial organizations and institutions, but between excellent and ordinary. We need to reject the practice of imposing "business language" on social institutions. What we should do is to find a "language of pursuing Excellence" that everyone will accept.
The theme of this book is to establish a framework for pursuing Excellence, describe those principles that stand the test of time, and explain which organizations can achieve Excellence and why others can't. The author discovered these principles through careful case studies.
3. Lean entrepreneurship
Introduction to Lean Entrepreneurship: We are in an unprecedented era of global entrepreneurship and prosperity, but countless startups have ended in bleak and failure. Lean entrepreneurship represents a new method of continuous innovation, which originates from the concept of "lean production" and advocates "confirmatory learning" in enterprises. They first introduce minimalist prototype products to the market, and then through continuous experiments and learning, verify whether the products meet the needs of users at the lowest cost and in an effective way, and flexibly adjust the direction. If the product does not meet the market demand, it is better to "fail quickly and cheaply" than "fail expensive"; If the product is recognized by users, it is necessary to keep learning, tap users' needs and iteratively optimize the product. This model is not only aimed at garage entrepreneurs, but also suitable for new business within the world's largest enterprise.
Entrepreneurship is the innovation of products or services in a situation full of uncertainty. Start-ups still don't know what their products should be like and where their customers are. Planning and forecasting can only be based on a long-term, stable business history and a relatively static environment. None of these conditions are available for start-ups. Sometimes we think the product will be very popular, so we spend a lot of energy on various small problems. As a result, after the product was put on the market, consumers cruelly said it was unnecessary. If our business itself is not needed by the market, the sooner we fail, the better, which means the less money and energy we spend on the wrong things.
4. Competitive strategy
At the age of 32, Michael E. Porter was appointed as a tenured professor at Harvard Business School. He is recognized as the first authority on competitive strategy and competitiveness in the world today. He graduated from Princeton University and received his Ph.D. from Harvard Business School, business economics. At present, he holds eight honorary doctorates from universities in Sweden, the Netherlands and France. From June 5438 to February 2000, Michael Porter was awarded the highest honor of "University Professor" at Harvard University, becoming the fourth professor at Harvard Business School to receive the honor of "Treasure of Town and School".
As one of the most respected business masters, Professor Porter has written 65,438+07 books and more than 65,438+000 articles. His "five competitive forces model" and "three competitive strategies" are widely accepted and practiced in the world, and his competitive strategy thought is one of the compulsory subjects of Harvard Business School. Professor Porter's books are very popular all over the world. Among them, the book Competitive Strategy has been reprinted 53 times and has been translated into this 17 language; another book, Competitive Advantage, has been reprinted 32 times so far.
5. Management practice
Management practice provides concepts, principles and tools, and is a highly systematic set of management knowledge. This book is not only in the United States, but also all over the world, including Europe, Latin America, and especially in Japan. The Japanese believe that the idea of this book has laid the cornerstone of their economic success and industrial development.
Drucker, with his profound humanistic quality, emphasized people's ideals, values and judgment, and became the key resource of organizational performance. Therefore, only by finding the right person, putting the right position and assisting from the side can there be a "right" result. Drucker always evaluates people in a positive way and things in a negative way, which is the only highest guiding principle of all kinds of organizations.
The book "The Practice of Management" starts with the understanding of the essence of management-the role, position and function of managers and the challenges they will face in the future. It has incisive and unique insights and opens up the mystery and practice of management.
¢Ù How to review the online continuing education of primary pharmacists?
Hello, every province and city has different