Itmc enterprise management sand table training report 1: sand table simulation training report
In view of the need for sand table simulation training for our business administration major, the school has built a new sand table training room for students to use. So in a short week, we need to simulate the process of the whole company for six years, which will be a kind of training and exercise for us. Therefore, all of us are interested in this training and cherish the opportunity of this trial training. From the strangeness at the beginning to the patient guidance of the teacher, I have a general understanding of the overall operation of a company.
In this training, the teacher divided us into eight groups, with six people in each group, and each group performed its duties. I was assigned to the seventh group, and the CEO was Pan Xiaoyu. The CFO is me; Production director Ma Shi Quan Guo; The marketing director is Zhang Tingting; The purchasing director is Yang Nan; The assistant CFO is Xian Tingting. The teacher said that now we are not classmates, but colleagues, a newly formed team. On the first morning, the teacher first explained the sand table rules and some operations, and became familiar with the computer operation process. In particular, she gave a simple training to the marketing staff of each group. The teacher taught us to be optimistic about the market demand when making marketing plans, and to make plans for the whole year.
After being familiar with what each post should do, our group actively discussed, planned the business strategy for the first two years, and constructed the long-term thinking mode of business strategy. It was originally thought that enterprise strategy was only the development direction of enterprises formulated by enterprise leaders. Through this training, I learned that an enterprise's business strategy and strategic thinking should be based on the consciousness and actions of all members of the organization, that is, to consider the problems as a whole, not just the problems of its own department. In addition, the strategy of establishing enterprises is a very important issue. To have foresight and plan the future of an enterprise, we should not only look at the current development, but also deeply consider the sustainable development and long-term interests of the enterprise, otherwise it will easily lead to operational difficulties or even bankruptcy.
For the main position of marketing director, he is mainly responsible for market research, understanding the market prospect, analyzing the products and market trends needed by the market, the amount of purchase orders and advertising fees, and ensuring and striving for the position of market leader, thus ensuring the formation of a virtuous circle of enterprise management. In the process of training, in order to achieve the expected goal in a limited time, I found that it is not enough to rely on the efforts of one or two people. He needs everyone's cooperation! Marketing director is not a wonderful flower in the process of enterprise operation. No matter in the real state or in the simulation process, only a hundred flowers can achieve people's goals and achieve the expected results! Therefore, while doing his duty well, the marketing director should also keep in touch with the operation director to ensure that the operation director can manage production, develop finished products, expand interpersonal relationships and train smoothly; Keep close communication with the purchasing director to ensure that the purchasing director can purchase raw materials, budgets and orders smoothly; It is also necessary to be transparent with the production director, so that the company's product production, budget capacity and receipt of orders are smooth; The marketing strategy of the marketing director will directly affect the expenditure of the financial director! For me, the chief financial officer, I want to keep clear accounts, record every economic business and money expenditure clearly, be honest and trustworthy, love my job and be dedicated. In fact, in the practice of ERP system, other directors have their own roles and work directions. The only difference is the CEO in this group. His duties combine all the decision-making power of other directors. Once the decision is wrong, it will lead to the failure of six years of operation. Another point is that he should integrate all the people in this group into his own work, so as to coordinate each other's work smoothly! Of course, all directors have their own roles and responsibilities, but we have never forgotten mutual dependence and cooperation, because I have not forgotten the success of an enterprise, team is the most important factor!
The following is the operation of our group for six years: in the first year, we carried out regional market development and iso9000 qualification system certification, striving to enter the market in the first time and occupy the market share of p 1 or p3. We built two production lines and bought a factory. In the first year of operation, we invested 5 million advertising fees, and the ultimate owner's equity was 47%, which should be a good start. The main business in the second year is the research and development of p2, the certification and production of iso9000 certification system, and the investment and transformation of production line. The second year was relatively stable, and every step was carried out as planned. In the third year, the regional market we developed can enter. Due to the renewal of production line, the development of new markets and the certification of iso9000 qualification system in the previous two years, coupled with excessive investment in advertising fees and inadequate accounts receivable, our company is short of funds and finally has to rely on capital discounts to maintain it. In this year, our advertising investment has also been greatly reduced, resulting in no profit. In the fourth year and three years of operation, the funds we can flow are greatly reduced. Through the budget, we found that the remaining funds can only barely maintain the operation this year. We can't borrow money from the bank because our owners' rights and interests are few. After several quarters of continuous collection, our accounts receivable finally expired, and we also have basic liquidity in next year's production, which provides a guarantee for future operations. In the fifth year, because of the smooth development of iso9000 certification system, we were able to get an order with this condition, which also proved that our previous decision was correct. After receiving orders for p 1 and p3 products, we accelerated the production, procurement and sales of products. It is worth mentioning that, thanks to the joint efforts of our team members, we have obtained urgent orders for these two products. Under the advantage of order, production actively cooperates with sales, so our sales revenue has increased rapidly this year, and we have gradually realized profitability and made up for the losses in previous years. The sixth year is a crucial year. After five years of operation, we are more and more familiar with the production process, and the production of products is getting smoother and smoother, which greatly improves the production efficiency of various products. During this year, all our equipment has been put into use and the development of new markets has been completed. In order to get more profits, we have also formulated and implemented a new product development strategy, stepped up production and sales of various products, and actively.
This week's training seems short, but it's really long. What is long is that every year or quarter, the six of us should be careful and consider every step carefully. In short, we have only been in business for six years; It's just a week's exploration, and it's over before I can learn more knowledge. Even so, we have gained a lot. We have learned how to analyze the market from a scientific perspective, explore the market and finally get the core of the market. Sand table simulation makes us close to the actual combat of enterprises in the learning process. In a short week, we will encounter various typical problems that often appear in enterprise management. We must find opportunities, analyze problems, make decisions and organize their implementation. In the process of participating in learning, it has greatly stimulated our enthusiasm for learning, greatly improved our learning effect and stimulated our learning potential. Sand table simulation training makes us feel the excitement and cruelty of market competition, and experience the risks and responsibilities of operation. From this sand table simulation training, I learned that the design idea of sand table fully embodies the relationship between history and logic that must be followed in the development of enterprises, and it depends on the strategic setting from the birth of enterprises to the development and growth of enterprises. The management team is required to make responsible decisions for future development on the basis of seeking current actual interests. In the experience of success and failure, we learned management knowledge, mastered management skills and felt the true meaning of management; At the same time, strengthen communication and understanding among students, experience the spirit of teamwork, and comprehensively improve the quality and ability of student management. After this sand table training, I concluded that no matter what I do, I must be down-to-earth, with goals and plans in order to succeed. .
Itmc enterprise management sand table training report 2: sand table training report
The three-day erp sand table simulation training is over. Although the training time is very short, I have gained a lot and gained a deep understanding. Erp sand table simulation training can be said to be a practical project to exercise our practical ability, innovation ability, sense of responsibility and stimulate potential.
Erp, that is, enterprise resource planning, obviously, resource planning is the focus of our training. The teacher divided us into six groups. We are the first group, consisting of six members. First of all, the teacher explained the whole process of enterprise sand table simulation, the roles needed and the job responsibilities of each role. Then we arranged roles, mainly including ceo, marketing director, financial director, production director and purchasing director. I got the position of production director.
My job is mainly to assist ceo to buy factory buildings and production lines; Arrange the production plan and determine the production capacity of various products; Organize production; Year-end asset liquidation, depreciation accrual, production line net value calculation, etc. At the same time, I need to cooperate with the purchasing director. The number of orders should mainly depend on how many products are produced. In addition, I need to actively cooperate with the marketing director. The marketing director is responsible for market forecasting, which products need to be developed and produced, and which markets need to be developed, which is very important for the enterprise and also has a certain guiding role for my work.
After getting familiar with the roles and rules of the game, our group had an in-depth discussion. If you want to succeed, you must be fully prepared. There are many things we need to consider, such as the ceo's work plan for each of the six years of operation. Because we should not only focus on short-term interests, but also consider long-term development. At the same time, the marketing manager should analyze the market demand and prospect, develop products and explore the market; The production supervisor should plan which products to produce and how to produce them, so that the enterprise can obtain higher profits at lower cost; The purchasing director should think about how to place an order to purchase raw materials, which will not only complete the demand but also have too much inventory; The chief financial officer has mastered the lifeblood of the enterprise. Therefore, we have learned a lesson on this issue.
In the whole training process, my understanding has these six aspects.
First, market research. We need to study the demand of each market and the development trend of each product, so that our products can adapt to the market demand and achieve a balance between supply and demand. Market analysis is of great significance to the profitability of enterprises.
Second, the layout of the production line is very important. When arranging production lines, we need to consider the purchasing quantity, construction time and production capacity of different production lines. We set up four automatic production lines in the first year. Although we know that it takes longer to build fully automatic products than semi-automatic and manual, the production cycle of fully automatic products is short, and our production capacity will be faster than that of arranging manual assembly lines after completion, so the cycle of product completion and warehousing will be short. As long as enough orders are won, profits will follow.
Third, the purchase order should be done well. We know that the raw materials for p2 production are r2 and r3, and r3 takes two cycles from placing an order to warehousing, and the purchasing director needs to calculate whether the order quantity can keep up with the production progress. At the beginning of the operation, we didn't notice this. Due to the shortage of raw materials on the way, the production line is idle. This also prevents us from completing the order within the agreed time limit. Not only did it fail to meet the expected plan, but it also needed to pay liquidated damages, which was not worth the loss.
Fourth, new product research and development, iso certification and other regional development. This is the shortcoming of our training. We originally planned to produce only p 1 and p2, but we didn't realize that p3 and p4 were in the later market, so the orders we won in the later stage were only p 1 and p2. Similarly, iso certification and opening other markets also made the same mistake.
Fifth, the issue of funds. The venture capital invested by shareholders is 70 million yuan. We still have to apply for a loan to operate better. Due to the lack of predictability of the loan and the long period of the order account, in the last few years of our operation, we need to discount it to ensure that there is enough liquidity to continue our operation.
Sixth, advertising investment. This is also a problem that enterprises are very concerned about. Because it is directly related to next year's orders. Our group is more successful. Only by winning the priority of the order can we receive a better order.
This training, although we ended in failure in the end. But I think it was this failure that made me think more deeply about erp sand table simulation training. We have due enthusiasm, and we have due team spirit. We actively participated in this training and took this process seriously. In my opinion, it is more important than success. Interactive learning can better stimulate our potential, and I think it is of great significance to our business administration students. Here, I would also like to thank the teacher for his patient guidance, so that we can better understand the process, purpose and significance of this training.