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What should advertising design learn?
1、Photoshop

Coreldraw

3. Illustrator

4、InDesign

5. Creative sketch

6. Graphic Design and Creativity

7. Color and Plane Composition

8, graphic design application

9. Project example

10, graduation project

1.Photoshop: image processing, editing, comprehensive application of channels, layers and paths, image color correction, use of various special effect filters, production of special effect characters, image output and optimization, etc. Flexible use of layer style, fluid deformation, fade-in and fade-out and mask to produce ever-changing image special effects.

2.Coreldraw: Integrate all aspects of CorelDraw's design and web page functions into the existing design scheme, make vector illustrations, designs and images, and design company logos, briefings, color pages, manuals, product packaging, logos, web pages, etc.

3. Illustrator: Learn graphic drawing, packaging, making publicity pages, and design LOGO and CI more conveniently. You will become a real master of art. If you study on the basis of Photoshop, the efficiency will double.

4.InDesign: Learn the basic rules, usage and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, and advanced professional typesetting methods for publications, books, publicity color pages, newspapers and magazines. Printing mode, film output, typing, printing process and learning printing process can solve common problems in printing and experience the working environment of graphic design.

5. Creative sketch: basic sketch knowledge, line drawing, perspective knowledge, single gathering, poly gathering and other sketch knowledge, laying an artistic foundation for later creative graphic design.

6. Graphic design and creativity: This paper expounds the concept, creative thinking and creative process of graphic advertisement, and analyzes the main points, methods and processes of graphic advertisement production in detail, so as to cultivate students' innovative thinking ability from both rational and perceptual aspects.

7. Color and plane composition: the classification, thinking mode and basic modeling elements of plane composition, the texture composition of plane, the composition and application of plane layering and space sense, etc. Physical theory, classification and characteristics of color composition, visual perception phenomenon, emotion and thinking of color, comparative composition, harmonic composition, collection and reconstruction, texture composition, etc.

8. Graphic design application: the design basis of book binding, the methods and skills of cover design and inner page design. Printing type, offset printing color, color management, printing paper, etc. , prepress design process (bleeding, image processing, overprint, color processing, spot color use, etc. ), printing and post-press technology (production, proofing, plate making, film covering, glazing, bronzing, embossing, gluing, etc. )

9. Project examples: pattern design, graphic creativity, CIS design and production (corporate image design), advertising graphic design, advertising strategy, application principles and typesetting methods of advertising copy, font design, trademark design, CI design, packaging design, POP advertisement, layout design, poster design, book binding design, magazine design, etc.

10. Graduation design: according to the actual design process of the advertising company, complete the whole process of communication from the intentions of both customers, confirmation of production, design scheme, final draft production, acceptance and delivery, so that students can truly feel the complete process of graphic design.