In fact, from a technical point of view, enterprise operation management is not without rules and regulations. To do a good job in enterprise management, it is necessary to recognize the key points of enterprise project management and grasp the work in six periods: positioning period, preparation period, entry period, start-up period, operation period and stability period.
Positioning period
Lay a good foundation for commercial operation.
A commercial project with good potential should have a good business orientation and clear investment target orientation before the project construction. In this period, the most important thing in business management is to put forward specific plans for business format configuration, berth division and supporting requirements in combination with actual business needs. In the past, this job was often decided by developers, design institutes and commercial management companies. From the perspective of real estate operators, enterprise management should be involved in advance at this time.
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Prepare for market operation.
After the completion of the first phase of work, the commercial management company should screen the investment targets of merchants and do a good job in publicity and promotion of market operation. At present, in many commercial real estate projects in China, in order to save the so-called labor cost, most of them are inexperienced novices who are engaged in the investment promotion of main stores at this stage. They have no experience in the positioning of property houses, target customers, business advantages, technical conditions and business conditions. Most of them are investment operators who used to engage in department store retail, and they lack understanding and experience in major stores of various formats. Therefore, at this stage, many commercial management companies have not considered whether the project positioning matches the main stores. For example, recruiting a large supermarket as the head office is not suitable for any large supermarket, such as CR Vanguard, Jusco, Wal-Mart, Metro and Yonghui. How to choose the main store scientifically here will determine the success or failure of the project! Instead of signing a contract with whoever has good business conditions. ......
On the other hand, due to the lack of domestic tenants' resources and formats, and the large number of people who started businesses after 1980s and 1990s, as a shopping center, we should compile an entrepreneurship manual according to the actual situation, analyze the characteristics of local consumer groups, conduct demand training for entrepreneurial tenants, help entrepreneurs to successfully enter the business, and avoid their failures caused by human factors. We should combine "fostering business" with "attracting business from main stores".
In addition, the management company should also complete the improvement of its own structure at this stage, such as establishing the information department, optimizing the upstream supply information of merchants, and establishing terminal promotion points to do basic work for the future business circle radiation. During this period, we can continuously strengthen communication activities with merchants, improve their professional quality and help them purchase competitive goods.