People's skin will be affected by ecological environment, air quality and other factors, coupled with the excessive use of cosmetics by contemporary skin care lovers, which makes more and more people pay attention to sensitive muscles. At the same time, there are abundant information resources on the network platform, and the public has a further understanding of the ingredients and raw materials of skin care products. Therefore, the brand of "low sensitivity, no irritation and safer" has become the first choice for consumers' scientific skin care. And "clean beauty" can satisfy this, let's take a look at its interpretation ~
First, a totally pure and beautiful "past life"
Simply put, Jiemei originated in the American market (then translated as "pure beauty" or "Jiemei"). Due to the looseness and limitations of local cosmetics laws and regulations, the government does not have some key rights to demand the safety and effectiveness of products. Due to the frequent incidents of consumer safety damage, which stimulated the market to produce pure American products with "YEATION ingredients", brands and retailers have launched products with "safety, non-toxicity, zero harm and transparent ingredients".
Second, about pure beauty.
In recent years, the wave of pure beauty has penetrated into the global beauty market. By 2020, the global pure beauty market will be about $5.44 billion. According to the survey data, it is estimated that the pure American market will reach 1 156 billion USD by 2027, with a compound annual growth rate of 12%. From the acquisition layout of major brands and the standard setting of retailers, it can be seen that the market attaches importance to purity and beauty.
Third, the market trend.
Although the Asian market started late, the development momentum of Pure Beauty is getting stronger and stronger, which is the fastest growing region and one of the main driving forces for subsequent growth.
According to Mintel's survey report, 77% of consumers in China think that pure beauty cosmetics are safer than ordinary beauty cosmetics, and more than 80% (82%) of urban consumers in China think that product safety is the most important consideration.
From M.
Domestic pure beauty market trend
Trend 1: Composition
More and more consumers begin to pursue nature and safety in beauty and skin care. Plant components, especially olives and astragalus, stand out in search, attracting consumers' attention and becoming a market trend.
Trend 2: Efficacy
Barriers are growing rapidly in the field of user search segmentation, with the fastest growth rate; In contrast, on the sales side, the market share of barriers is relatively low, and there is enough potential space in the future.
Trend 3: environmental protection
Domestic consumers pay more and more attention to sustainable development. Among them, the new white-collar workers have a strong sense of identity with environmental protection.
Judging from the above trends, the product dimension of "goods" and the innovation direction of the global skin care market focus on three aspects: sustainability, digitalization and new technology. In 2023, the main theme of the personal care market is likely to change from the "component party" that focused on efficacy last year to "clean beauty", that is, the concept of "safety, nature and environmental protection".
Fourth, the concept of environmental protection.
The beauty industry has been criticized by environmentalists because of the pollution of packaging. Nowadays, more and more beauty brands turn to biodegradable, recyclable and renewable packaging materials to reduce the environmental pollution caused by plastic waste.
The trend of pure beauty, like the renewal and packaging of the natural trend that has been highly sought after in recent years, puts forward higher requirements for health, zero addition and sustainability. No matter how the times develop, health and safety will always be the most concerned issue for consumers, that is to say, a pure beauty brand can meet the inner needs of consumers at any time. Judging from the frequent participation of major brands in increasingly mature foreign markets, "Pure Beauty" is in the forefront, and perhaps in the near future, it will form a huge wave that will sweep the whole industry and occupy a place for a long time!