Etiquette has received extensive attention from all walks of life because of its multiple important functions. First, it helps to improve people's self-cultivation, beautify themselves and beautify their lives. Secondly, it helps to establish a corporate image. Third, it helps to promote people's social interaction and improve people's interpersonal relationships. Fourth, it is conducive to purifying social atmosphere and promoting the construction of socialist spiritual civilization. Therefore, in the process of etiquette culture construction, we should fully practice the multiple functions of etiquette culture, standardize people's spiritual level and behavior from different angles, shape the image from the outside, cultivate the image from the inside, and realize the establishment of harmonious relations between people, people and society, and enterprises and society in enterprises.