location

Positioning is divided into two parts. One is the positioning of users, that is, who are our target customers. After locating the target customer, we also need to locate the account, what we want to do with the account, and what we want to convey to the user.

content

Our content update frequency, the trend of content, the output of content itself and so on.

range

We want to promote accounts, so that more users can pay attention to us, pay attention to us and get to know us.

change

We attracted customers in various ways in the early stage, and we want customers to buy our products and turn them into our loyal users.

rebroadcast

What are the problems in the operation process? What steps can be optimized? It is necessary to improve products, increase attention and spread, and improve conversion rate through re-offering.

Subdivision work

Every step requires us to do more detailed work, such as powder mixing, Weibo linkage, lottery and so on, and the specific work content needs us to constantly explore.