Today's investment promotion meeting is indispensable for the training of franchisees. As a consultant, I have participated in many clients' investment promotion meetings, and in most cases I will be asked to give franchisees a lesson. Training franchisees seems to be irregular; To have a good effect, it is inseparable from on-the-spot changes and curriculum innovation. My three experiences have fully explained this point: the first time was the investment promotion meeting of a health care product manufacturer, and the manufacturer's requirement was that the training theme should enhance the brand awareness of franchisees. In the process of course preparation, we haven't found a good starting point for topic selection. At the beginning of the course, the live symphony gave me a brainwave, compared the similarities between symphony orchestras and modern commercial organizations, and led the topic to how dealers establish close strategic partnerships with brand manufacturers. The second time was the National Cosmetic Manufacturers Merchants Association. Manufacturers have made systematic planning in marketing, hoping that all participating dealers can provide more support for the next market operation. To this end, in the training course, I intend to strengthen the characteristics of flat channels with the image of "dumbbell", focusing on how dealers can strengthen their competitiveness in the channel pattern of "big at both ends and small in the middle", thus encouraging dealers to make more efforts in cooperating with manufacturers' marketing activities. For the third time, an enterprise launched a new type of pension product, which has just appeared in the market, but it has great consumption potential. For franchisees, it is very important to know the market prospect of products. Therefore, I set the training content as the development trend of national consumption structure, and made an in-depth analysis of the sales of related products in China. As can be seen from the above three experiences, both of them are the cultivation of franchisees. However, due to different customers' actual needs, the types of customers participating in the Merchants Association are different, which requires trainers to constantly adjust the course content according to the actual situation and make deduction in combination with the on-site situation in order to effectively achieve the purpose of training. Generally speaking, successful franchisee training needs to evaluate and analyze the meeting objectives and participants, and plan training courses and select suitable trainers on this basis. Establishing three-dimensional target trading is of course the primary goal of China Merchants, but unfortunately, many enterprises regard it as the only goal of China Merchants, which will inevitably greatly reduce the training effect. With clinching a deal as the sole goal, training will undoubtedly take a more utilitarian form, and enterprises will focus on introducing products, distribution policies, or self-improvement.