1. What are the contents of corporate culture construction?

The content of corporate culture construction mainly includes four levels of culture: material level, behavior level, system level and spiritual level.

1, material culture

It is a tool culture composed of products and various material facilities, and it is a superficial culture expressed in material form.

The products and services provided by enterprises are the fruits of production and operation of enterprises and the primary content of material culture. Secondly, the production environment, corporate appearance, corporate architecture, corporate advertising, product packaging and design also constitute the important content of corporate material culture.

2. Behavior culture

Behavior layer culture refers to the activity culture produced by employees in production, management, learning and entertainment activities. Refers to the cultural phenomenon produced in enterprise management, education and publicity, interpersonal communication and cultural and sports activities. Including corporate behavior norms, corporate interpersonal norms and public relations norms. Corporate behavior includes behaviors between enterprises, between enterprises and customers, between enterprises and * * *, between enterprises and society.

3. Institutional culture

It mainly includes enterprise leadership system, enterprise organization and enterprise management system. Enterprise system culture is a culture in which enterprises restrict employees' behavior in order to achieve their own goals, which has * * * requirements and strong code of conduct. It regulates everyone in the enterprise. Enterprise technical operation process, factory discipline and rules and regulations, economic responsibility system, assessment, rewards and punishments, etc. Are the contents of enterprise system culture.

4. Core culture

It refers to a kind of spiritual achievement and cultural concept formed for a long time under the influence of certain social and cultural background and ideology in the process of enterprise production and operation. Including enterprise spirit, enterprise management concept, enterprise ethics, enterprise values, enterprise style and so on, is the sum total of enterprise ideology.

(1) Extended reading of corporate culture curriculum outline

Institutionalization of enterprise management is an important means to promote the development of enterprise culture. How to make employees identify with corporate culture and turn it into their own work behavior is the key link in corporate culture construction. Boss magazine said that the enterprise system, which embodies the core concept of the enterprise, can strengthen the enterprise culture. After long-term repeated practice and improvement, it has become an idea recognized by employees.

Enterprise culture has the function of promoting the effective implementation and continuous innovation of enterprise system. Before the formation of corporate culture, the implementation of the system can only be constrained by external supervision. Once the supervision is weak, employees may not do as required, and the management cost of enterprises is very high. Once the corporate culture is formed, the behavior of employees will become a voluntary behavior, and there is no need to strengthen supervision.

Does anyone know a teacher who speaks corporate culture well in the industry? Tell me about them!

I found relevant information on the internet, which was said by Mr. Xiong. I hope it helps you.

We are in an era of competition, and competition is everywhere! In the face of such a fierce business environment, enterprises can only live well, be stable and live long if they constantly adjust themselves, surpass themselves and surpass their competitors!

Those enterprises that indulge in past achievements or are complacent about present achievements, are insensitive to external changes and unwilling or afraid to change the status quo will soon find that death is approaching step by step. ...

How to effectively fight "death"? The best way is to keep reincarnating!

If an enterprise wants to constantly "reinvent itself", it must have combat effectiveness and profitability!

These forces can't be achieved by sticking on the wall, writing on paper, and shouting in the mouth! It is not enough to find a few so-called capable people! Must rely on the corporate culture with fresh vitality to support and guarantee!

What is the "fresh" vitality of corporate culture? This is the essence, spirit and spirit of corporate culture!

Therefore, the cultivation of corporate culture does not need to be comprehensive, nor does it need to be flashy. Instead of cultivating a good corporate culture, superficial articles will make enterprises suffer from the bad habits of exaggeration, falsehood and untruthfulness!

The key to cultivating a vibrant corporate culture is to mold the "spirit" of corporate culture, so that enterprises are full of vitality, enterprising spirit, tenacious fighting spirit, victory belief, performance concept, crisis consciousness, enthusiasm, rationality, positivity and tenacity at any time, anywhere and in any personnel. This is the culture that enterprises really need.

The major breakthrough of this course lies in: breaking away from all-round theoretical explanation, aiming at the ultimate goal of enterprise management-creating profits, cultivating positive, positive and powerful corporate culture cultivation methods from the perspective of corporate culture practice, and leading enterprises to continuously create higher performance with the essence, spirit and soul of corporate culture.

This is the essence of this course!

This course is excellent in the interpretation of corporate culture, targeted in the training of operation methods, easy to learn and easy to use, and remarkable in effect!

Fourth, the characteristics of the course.

The obvious differences between this course and traditional culture management course:

1, in content design-pay attention to the effect.

At present, the corporate culture course on the market has been up and down for 5 thousand years. The theoretical construction and elaboration from head to toe have made a very boring and uncomfortable course! Therefore, this course has made great efforts in the choice of content. First, the traditional corporate culture curriculum has been repeatedly "filtered", eliminating nothingness and taking its essence; Second, it can be more targeted, combined with enterprise management practice, carefully refined, and strengthen the utility value of the course; The third is innovation. At present, most corporate culture courses on the market are boring, one of the most important reasons is that the courses have no "soul", the content is sloppy and full of preaching. This course is unique in finding and confirming the "soul" of corporate culture, and builds a curriculum system based on this, which is vivid, novel and full of spirituality!

This course is a string of beads, and always carries out deductive and teaching activities around the "spirit" of corporate culture, thus making the originally boring corporate culture course "swagger".

2. In terms of ability improvement-from drills.

Most corporate culture courses in the market tend to be theoretical and systematic, but they are complex and difficult to operate; At the same time, most of them are the works of theorists, scholars and some consultants who have only experience in enterprise management consulting but no experience in enterprise executives. The element of "taking for granted" is very heavy, and there are many misunderstandings, such as "corporate culture design", so the distance between theory and practice is far away.

This course deeply grasps the way of enterprise management, deeply understands the ideological pulse of entrepreneurs, deeply understands the pursuit of enterprise performance value, and closely combines colorful and boring enterprise management practices. On the basis of accurately refining the connotation of enterprise's "essence", "spirit" and "spirit", we carefully design practical cases and train the cultivation methods and "practices" of enterprise culture that enterprises really need by means of "management competition"

This is the unique charm of this course.

3. Training form-case type.

At present, corporate culture courses in the market are usually based on theoretical explanations, and most of them are indoctrination. The lecturer on the stage said that the students in the audience remembered that the lecturer left after class and the students forgot after class.

This course captures a large number of real cases. Through case analysis, especially the actual combat drills of competition cases, it can effectively stimulate students' thinking collision and clarify the ideas and methods of corporate culture cultivation. The whole training was lively and interactive, and the two-day course was not boring, but fascinating.

4. In value presentation-docking with practice.

At present, corporate culture training courses mainly explain and promote corporate culture management systems and routines in Japan and the West, and become their "porters".

This course does not pursue the "translation" and "deduction" of the above theories, but focuses on how to cultivate the corporate culture of China enterprises. The course closely links with the reality of enterprise management, hands-on guides students on the methods and steps of cultivating enterprise culture, and makes students clearly understand through personal experience: what kind of enterprise culture is the enterprise culture that enterprises really need? So as to effectively guide future practical activities.

Learn how to cultivate a "spiritual", dynamic and competitive corporate culture in combination with the actual situation of enterprises. This is the value of this course to awaken students!

Verb (abbreviation of verb) course form

Theoretical refinement, case analysis, question-and-answer interaction, and actual combat drills;

1, with distinct theoretical personality;

2. This situation is inferred;

3. The comments are lively and interesting;

4. The interaction is wonderful.

Sixth, the curriculum value.

1, value to the organization:

Let the forward enterprises be more "energetic".

Help enterprises find the "essence, spirit and spirit" that they inadvertently lost.

Get out of the misunderstanding of corporate culture thinking and improve the level of understanding

Improve the rationality of corporate culture cultivation by legal persons.

Improve the ability and skills of legal persons to cultivate corporate culture.

Help legal persons to establish an effective corporate culture system.

Help lawyers understand the essence of culture-driven performance growth.

Help legal persons to build core competitiveness through corporate culture

Help legal persons to achieve sustainable and healthy development through culture.

2. Value to students:

It is helpful to establish a positive thinking mode of corporate culture management.

Help improve the ability to identify the "corporate culture that enterprises need"

Directly improve the ability, skills and methods of corporate culture cultivation.

Help to form a positive personal culture (behavior habits)

Quickly improve the ability and skills of corporate culture management training.

Quickly improve team culture management ability

Effectively improve personal system thinking ability and management decision-making ability.

Quickly improve the individual's system competitiveness and core competitiveness.

Enjoy the fun of analyzing and solving problems.

Seven. course syllabus

This course consists of four modules, among which:

The first module is the preparation and preparation of this course, mainly including pre-class preparation, concept breaking and misunderstanding clearing, which lays the foundation for the later training.

The second module focuses on the significance and function of corporate culture, and screens the existing corporate culture phenomena according to whether it is conducive to the creation of high performance, so as to find the corporate culture that is conducive to the development, management and practical needs of enterprises. This module puts forward two concepts of "anemia culture" and "positive culture", and explains the "spirit" of corporate culture in detail on this basis, drawing an "idol" for the corporate culture that enterprises really need. This makes students deeply understand the essence of corporate culture and points out the direction for the future practice of corporate culture management, which is profound and rational ... this part is simple and charming!

The third module focuses on three best practices of positive corporate culture, especially dissecting the practical essentials of "changing culture". Through the above training activities, students can clearly "see" the meridians cultivated by corporate culture, so as to better control the future corporate culture management practice. At the same time, this part also introduces the tools of corporate culture management and lists them. This module is novel and effective, don't miss it!

The fourth module is the practical part of this course. Through the well-designed "management competition" case exercise, we focus on improving the practical operation ability of students' corporate culture management. The great value of this part lies in that students will personally understand and witness their "course" of becoming a master of corporate culture management, which is of great value!

The great significance of this course lies in: through two days of training, students can clearly grasp the difference between "an armchair strategist's corporate culture" and "an effective corporate culture", thus making a substantial leap in corporate culture management ability!

Module 1: Basic knowledge of corporate culture

Note: This part includes preparation before class and concept interpretation.

1, preparation before class:

1) student grouping

2) Release rules

2. Course preparation:

1) Training: Brainstorming Operation

2) Collection: culture, corporate culture

3. Views on cultural and non-cultural phenomena:

1) Feeling: PPT presentation

2) Discrimination against students

4. Basic knowledge 1: culture and culture

1) Interpretation of "Wen" and "Hua"

classroom discussion

2) Case comments:

For the above PPT: cultural cases and non-cultural cases.

3) Cultural definition:

Two expressions

5. Basic knowledge 2: Traditional culture

1) cultural examples of individual nature

2) Group cultural examples

One is national culture.

Role, case

The second is family culture.

Role, case

The third is personal culture.

Key elements of success

Role, case

3) Summary of conventional culture: 4 points.

6. Basic knowledge 3: Corporate culture

1) corporate culture

Explanation, example

2) Corporate culture

definition

3) case appreciation

4) Discrimination of sentences

7. Basic knowledge 4: Corporate culture characteristics

10 function

Explain separately

case

8. Basic knowledge 5: the carrier of corporate culture

8 major operators

9, course summary

10, summary and integral statistics of this module.

The second module: the spirit of corporate culture

Description: This part mainly solves the difference between anemia culture and healthy culture in enterprises, and confirms the great influence of positive healthy culture on the survival and development of enterprises.

1, anemia culture:

concept

symptom

case

2. Health culture:

Feature expression

case

3. The culture that enterprises need most.

1) live discussion

2) Case: Video

Thinking: What kind of culture do enterprises need most?

3) put forward opinions:

4, corporate culture should be positive, positive practical reasons:

three?o'clock

5. Three "pearls" of positive corporate culture

1) Pearl 1: the essence of corporate culture;

Understanding of "Essence"

Essentials: 2 points.

Case: Putin and 60th Anniversary

2) Pearl II: the spirit of corporate culture;

Understanding of "Qi"

Key points of "Qi": 3 points.

Cases: 6 major cases

3) Pearl II: the "God" of corporate culture;

Understanding of "God": 2 points

Cases: 7 major cases

4) the "spirit" of corporate culture

The essence of corporate culture: 3 points

Cases: 2 major cases

"Qi" of corporate culture: 3 points

Cases: 3 major cases

Corporate culture "God": 1 min

Cases: 4 major cases

6. Positive case views:

10 case

7. Case summary:

Four main points

The third module: the best practice of positive corporate culture

Description: The main task of this module is to show the three best practices of corporate culture and introduce the tools for corporate culture cultivation.

1, Part II Review

2. Introduction: appreciation of the most positive cases.

1

3. Best practices of positive corporate culture

1) crisis culture practice:

Conceptual explanation

Crisis management steps

Principles of preparing a crisis plan

Crisis response steps

Classic embodiment of crisis culture

2) Service culture practice:

Conceptual explanation

How to establish a customer-oriented service culture: 9 points

Appreciation of classic cases

3) Change cultural customs:

Conceptual explanation

The focus and foothold of change

Appreciation of classic cases: 2 major cases

4. Detailed explanation of the culture of change: key explanation.

:: Changing background

:: Motivation for change

Change form: 3 cases

The goal of change: 3 cases

* * * Change knowledge:

Steps to change: 7 steps

Change is the core element of corporate culture.

Appreciation of Classic Cases: Ge's Road to Change: Innovative Management

5, the ultimate carrier of corporate culture

Bracket, box

6. The positive and positive corporate culture of "God"

Appreciation of Four Famous Cases

The content of "God"

7, corporate culture cultivation tools

Tool 1: Evaluation Form of Corporate Culture Cultivation

Tool 2: Enterprise Concept Paper

Tool 3: Daily decomposition document of enterprise concept

Tool 4: Corporate Culture Questionnaire

Tool 5-2 1: ...

8. Overview of this module

The fourth module: positive corporate culture cultivation practice

Description: This part of the task is to skillfully operate the practice of corporate culture management through the practice of management competition.

1, Part III Review

2. Positive corporate culture cultivation methods

Cultivation method

Curing principle

3, the role of business leaders:

1) The meaning of enterprise "leader":

2) Impact on corporate culture:

Case: 3

3) Impact on enterprise performance:

Case: 3

4, the power of corporate culture:

Cases: 6 cases

Power: 2 (power of values, power of habit)

5, corporate culture virtual project actual combat drills

Management Competition: * * Five stages

6, corporate culture real project actual combat drills

Establish a strong marketing culture

7. Course summary:

Culture of success and culture of failure

Classic cases: 4 major cases

Positive corporate culture.

Famous case: Paris Square glass tower

The "root" of the power of positive corporate culture

Enterprises should set up two, three or even more enterprises.

8. Course review

9. Announce and award prizes