The core data of this paper: number of graduates, unemployment rate, number of applicants and market size.
Graduation = unemployment? Iron rice bowl "the law of true fragrance"
From 2005 to 2020, the number of higher education graduates in China has increased year by year, among which the proportion of undergraduate and junior college students is still the highest. In 2020, the number of higher education graduates in China is close to 9 million.
Although the number of higher education students in China is increasing, the employment situation is not optimistic. According to the data of the National Bureau of Statistics, although the urban survey unemployment rate in China has been stable at around 5% since 20 18, the unemployment rate of people aged 16-24 is as high as 16.8%, that is, the unemployment rate of graduates is much higher than the overall urban survey unemployment rate.
With the aggravation of the employment problem of the younger generation in China, civil servants, as a recognized "iron rice bowl", are highly sought after by graduates and social workers. The national civil service examination is still hot. From 20 15 to 2020, the number of applicants has exceeded one million and stabilized at around1400,000. Since 20021,the number of applicants has exceeded 2 million.
Note: The year of national examination in 2022 is 202 1.
The difficulty of public examination will promote the scale of online vocational education.
Under the fierce competition of national examination, the recruitment ratio of civil servants in China reached 95: 1 in 20 19, and the enthusiasm for taking the national examination decreased slightly in 2020/2021year, but the recruitment ratio of national examination reached 55: 1 in 2022, and the difficulty increased again.
With the increasing difficulty of public examination, more and more candidates choose to enroll in training courses to improve their skills. According to the data, in 20021year, the scale of China's civil service examination and training market was close to 20 billion yuan.
On the whole, with the further severe employment situation in China, the phenomenon of "taking the exam for public office" is heating up gradually, and the difficulty is also rising, which has a considerable impetus to the online vocational education track of the recruitment and training sector.
The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Online Education Industry in China by Forward-looking Industry Research Institute.