Dexing farmers engaged in curtain industry began with a leading figure named Liu Hua. 1993, Liu Hua, who lives in Tian Yang Village, Huangbai Township, Dexing City, failed the college entrance examination and went to work in a curtain factory in Xiamen. Liu Hua works very hard. In just half a year, he mastered the whole process of curtain procurement, production, installation and sales. Seeing that the threshold for operating a curtain factory is low and the requirements are not high,1At the beginning of 994, Liu Hua managed to raise a sum of money, shared a house covered with linoleum with some friends in the suburbs of Hangzhou, and started his own business.
The ruthless market has dealt a blow to Liu Hua. He ran for half a month with a sample curtain and didn't get an order. However, he was not discouraged, and still rode his bicycle to contact business everywhere. Everything pays off. Twenty-two days later, a Tianjin boss finally gave them a deal. After finishing this business, they made a net profit of 3000 yuan. The first success made Liu Hua and others work harder. They run orders with samples during the day and make products according to size at night, impressing customers with honesty and trustworthiness. Since then, their business has grown bigger and bigger.
Liu Hua succeeded. He didn't forget the villagers. He tried to take his relatives and friends out of the mountains and walk towards a wide-screen business road. In this way, every foreigner's curtain factory is not only an enterprise, but also a training course of curtain technology. Tian Yang village people drove the whole Dexing people out of their homes and opened the markets of major provinces and cities in China with curtains.
Can bear hardships
In Dexing Curtain Army, there is a popular saying: To be a boss, practice cycling first. Ni Fengting, who has the deepest understanding of this sentence, is now the "boss" of the curtain industry in Shanghai. When he first started his business in Shanghai, because of the shortage of funds, every time he bought goods, he rode a bicycle to carry back the 6-meter-long and 30-kilogram curtain track. Once, in order to save some money for customers to install curtains, he rode his bike from Chang 'an Road to Pudong Airport, and made a round trip of 100 kilometers. When I got home, I found my bottom was red and painful. After wearing talcum powder for a few days, it gradually eased.
"If you eat hard, you are a master." Dexing Mujun often uses this old saying to encourage himself. It is with this spirit that they can stand up again after repeated failures. Wu Hong, whose assets exceed10 million, is now a pivotal figure in Hangzhou curtain industry. 1at the beginning of 996, Wu Hong set up a curtain factory in Yantai in partnership with others. In less than three months, the factory closed down and separated. He went to Qiandao Lake to set up a factory alone, but he still couldn't. In July, Wu Hong had to pack up and go home, losing 7,000 yuan in half a year. Wu Hong, who was once pessimistic and disappointed, went to Hangzhou to start a business again with the encouragement of his mother. Gradually, he impressed users with enthusiasm and sincerity, and the curtain business gradually improved. Business is bigger, Wu Hong still holds the characteristics of the mountain people, personally making curtains and delivering goods, sometimes busy until two or three o'clock in the evening.
forward-looking
In the early years, Dexing people set up a curtain factory outside. Because of the low entry cost and simple technology, they wholesale finished products almost without exception. Everyone's products are the same, the scale is similar, and the market competition is extremely fierce, which leads to lower prices and lower profits. So, some people began to think of another way out.
Liu Xiaoming, who now runs a curtain chain store in Shanghai, told reporters that he started as a curtain shop, but the scale of such operation cannot be expanded, and he can only keep the shop as a small boss, which will also cause vicious competition among business owners in the same industry. Since 2002, Liu Xiaoming has thought of joining the company, providing its own brand and technology, so that more Dexing people can join the curtain army and form a joint effort to manage the curtain industry. At present, there are 2 1 Chen Chen curtain chain stores in Liu Xiaoming, with a total business area of 6,000 square meters and an annual turnover of more than 30 million yuan.
In addition to the innovation of business model, Dexing people are also making a fuss about developing new varieties. Some have established bamboo curtain processing plants in the hometown of bamboo, some produce wooden blinds, some turn to producing electric awnings, and some specialize in producing aluminum alloy curtain tracks ... Many manufacturers have their own R&D departments, on the one hand, transforming and updating traditional curtains, on the other hand, developing new varieties such as temperature-sensitive curtains and computer-controlled curtains. It is reported that there are more than 100 new curtain products developed by Dexing people themselves.
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