Brain drain is a common problem in clinic management at present, especially in small and medium-sized clinics. On the one hand, clinic operators complain that they can't find good staff, on the other hand, they don't want to concentrate on training, for fear that "cooked ducks can fly".

In fact, in the fierce market competition, the flow of clinical talents is an inevitable result, and the key is not "containment" but "prevention". Generally speaking, the turnover rate is not higher than 20% of outpatients, which is within the controllable range.

The specific method is to establish an effective, circulating, step-by-step and graded training system in clinic, and train and upgrade employees with different working years and different technical characteristics in an organized and planned way. Retain core employees through internal trainer mechanism and equity dividend, and do a good job in the post reserve team mechanism of core employees.

To sum up, the problem of brain drain in clinic management should be solved from two aspects: absorption and training, because in the long run, clinic managers should pay attention to cultivating their own employees, rather than blindly "poaching".

In the process of walking on two legs, we should not only take care of their interests, but also their work, life and family, and implement hierarchical management according to medical ethics, passenger flow and creative level. Different levels, different requirements and different treatments can be easily managed, and doctors themselves have no complaints.

2. What about the loss of patients?

Compared with brain drain, patient drain has almost become a commonplace topic in clinical management. First of all, we should find out the reasons for the loss of patients, from the process of information cognition of potential patients, actual scene selection, service experience, brand cognition, tracking service and so on. There is a possibility of patient loss.

Faced with the loss of patients, it is probably a common practice in many clinics to take measures such as adjusting the environment, on-the-job training and strengthening the system to tighten the fence from all angles and levels, but the final effect is not ideal.

In fact, these are not the root causes of the loss of clinic patients. The starting point of management is the interests of employees, and improving the work efficiency and reducing the work pressure of employees are the key points. If employees' work efficiency is low, they can't perform their work effectively and satisfy patients well, even if the short-term effect is short-lived, it is a waste of time. Therefore, only satisfied employees will have satisfied patients, which greatly reduces the possibility of patient turnover.

For every 3 percentage points increase in employee satisfaction, customer satisfaction will increase by 5 percentage points.

It is worth emphasizing that with the explosive growth of patient information, it is not feasible to do a good job in outpatient management and improve operational efficiency only by traditional mode. At this time, with the help of information management, clinic operators can improve the operating efficiency and patient service level of the clinic. With the application of information technology in clinical management, its efficiency will be higher.

Xinjiukang diagnosis and treatment system is developed based on the concept of SaaS, and its functional design is based on the daily diagnosis and treatment services of small and medium-sized medical institutions. It is suitable for most small and medium-sized medical institutions, such as individual clinics, private hospitals, community health service centers, traditional Chinese medicine halls, etc. The product features are simple and easy to use, and has strong practicability.

The function design focuses on the closed-loop management of outpatient daily diagnosis and treatment business, replacing some tedious and low-value manual work. More than 50% doctors spend more than 4 hours writing medical records every day on average. Xinjiukang diagnosis and treatment system supports the functions of electronic prescription and patient database management, which solves the problems of time-consuming and laborious input of electronic medical records in handwritten or conventional medical SaaS system and reduces the efficiency of consultation.

At the same time, you can also use the New Jiukang Clinic APP for online diagnosis and treatment services, and its graphic consultation function can send pictures, texts and voices. When consulting, patients need to pay for remote consultation, which avoids the frequent harassment of doctors by patients after doctors and patients add WeChat friends, without any practical benefits. At the same time, paid consultation also urges doctors to take it seriously, strive to do a good job in medical services, improve the quality of online consultation services, establish a good reputation for themselves in the industry, and lay a good foundation for obtaining customers.