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Marketing skill training
Marketing skill training

First, the sales concept: dare to speak, speak, speak and speak skillfully.

1, understand customer psychology: a penny, three points goods. I want to spend a penny and get three points in return. Including (products, services, gifts)

2. Requirements for sales staff: initiative in issuing orders, enthusiastic in hospitality, concise in words, and able to impress customers.

Have a good working attitude;

A: I have a positive work attitude and a healthy mentality.

B: Go all out to treat customers warmly. What customers buy is your work attitude and service spirit.

C: Receive as many customers as possible. The more customers you receive at the same time, the more sales you will get.

D: Keep summing up and improving. I believe I will do better.

Don't limit yourself to the joint sales of products: be confident and bold.

Second, the five steps of sales:

1, greet customers (don't put pressure on customers, forbid "what do you want", etc. Don't ask the customer for it, give it).

Precautions:

A: Don't look down on customers because of their clothes and language, and don't judge a book by its cover.

Don't follow the customers. When the customer stops, looks into your eyes and asks about the product, it is the best time for you to get in touch with the customer.

C: Don't look the customers up and down.

D: Serve the customers who arrive first (don't be indifferent to the guests' companions, but take good care of them).

2. Understanding demand-two magic weapons of sales

A preparation questions: open-ended questions are mostly used in the early stage of sales to let the other party speak freely. There is no fixed answer, such as what brand do you usually use?

Closed questions are mainly used in the sales process and the closing stage. For example, have you ever used * * * products?

Do you have any skin allergies? Used when urging the other party to make a decision.

God gave us two ears and one mouth to talk less and listen more!

Listen carefully:

Sales skills training for business people

The way to listen is as follows

Is A listening attentively or seems to be listening?

B Apart from listening to the superficial meaning, did you find out what the speaker really meant?

C whether you cooperate with your body language in the process of listening shows that you really care.

Do you often interrupt other people's topics while listening (remember)

The rules of listening:

I understood the customer's requirements as soon as I heard it.

Listen to solve customers' problems and meet their needs.

These two methods complement each other.

3. Recommended products Every customer has needs and every product has benefits.

The secret of successful sales is to link the benefits of products with the needs of customers.

Note: when introducing products to customers, we should not only talk about the characteristics of products, but also describe the nature of products. But to tell customers the benefits of the product, what benefits customers have after using it, and how to use it.