Yongfu Town is located in the southeast of Fujian, at the junction of Silla, Nanjing and Hua 'an counties, with an altitude of more than 700 meters. The area is mainly a mountainous basin, surrounded by towering mountains. The town has a total land area of 535.5 square kilometers, and has jurisdiction over neighborhood committees and 27 administrative villages with a total population of 46,000. The climate is mild and humid, belonging to subtropical monsoon climate. Annual average temperature 17.4℃, annual average sunshine hours 1740.7 hours, annual average rainfall 1839.4mm, and frost-free period of 262 days. There is plenty of sunshine and rainfall, with clear boundaries between dry and wet seasons, obvious three-dimensional alpine climate and significant vertical climate difference. Flowers and vegetables are the traditional advantageous industries in Yongfu Town. In the new century, Yongfu has seized new opportunities, and the settlement of Taiwan Province Farmers Pioneer Park has made its economy take off rapidly. Yongfu Town has a long history, profound cultural heritage and unique folk customs. According to county records, it was a big town in the Northern Song Dynasty. In the Southern Song Dynasty, Yongfu people began to plant all kinds of flowers, and the flowers they produced were listed as imperial tributes and became famous in the south of the Yangtze River. In the eighth year of Jiaqing in Qing Dynasty (1804), Li Zouchun of Yongfu Town was named "Orchid Champion". At the beginning of the founding of New China, Commander-in-Chief Zhu De sent someone to Yongfu to introduce Su Xin Lan. In the early 1980s, Yongfu's camellia, orchids and other flowers were famous at home and abroad, and sold well in South Korea, Japan, Taiwan Province Province and other Southeast Asian countries and regions. Now the rich seeds, Jin Zilan, etc. It is also famous in major markets. 1984 During the Spring Festival, Lu, Vice Chairman of Chinese People's Political Consultative Conference, happily wrote the inscription "Yongfu Flower City" for Yongfu, hence the name. Since the reform and opening up, with the resolution of the Third Plenary Session of the Seventeenth Central Committee of the Communist Party of China to allow rural land to be transferred in various forms, it has provided policy guarantee for flower farmers to intensively use land and expand planting scale. With the development of flower production, scientific research and sales, flower research institutes, various flower production companies and flower consortia have been established, large flower growers and marketing professionals have emerged, and flower production has gradually become specialized and commercialized. The Flower Festival was successfully held in September, 1999, which set off a new wave of flower development. Flower production has expanded from Yongfu Town to the whole city, attracting a number of domestic and foreign merchants to invest and set up flower industry here. With its unique geographical advantages, xishan village was awarded the title of "The First Village of Rhododendron in China". At present, Yongfu Town's full-time or part-time flower marketing army is active inside and outside the Great Wall, north and south of the Yangtze River, Huangpu Beach and Pearl River. Cities such as Beijing, Shanghai, Tianjin, Guangzhou and Chengdu have established bases and marketing outlets, among which rhododendrons account for more than 70% of the national rhododendron market, and the sales volume in Beijing has reached this percentage, which has been put in the Great Hall of the People and CCTV Spring Festival Evening. Walking in Shilihua Street, the fragrance of flowers and birds is refreshing. Since the 1980s, local farmers have adapted to local conditions, made full use of local geographical and climatic advantages, organized cultivation experiments, and successfully introduced and demonstrated Belgian rhododendron. The flower industry with Belgian rhododendron as the mainstay has developed rapidly. In 2002, 7 133 mu of flowers were planted, nearly 59 times more than 1982 120 mu. In 2003, Yongfu developed and planted nearly a thousand acres of flowers in mountainous areas. At the same time, Yongfu flower farmers went out of Yongfu to zhangping city, Guangzhou, Chengdu, Chongqing and other places to open up new flower production bases, planting more than 300 mu of 1.300 mu in other towns and villages in the city, and planting 3228 mu outside Zhangping. Yongfu people who do business in various places have recently discovered that Guiyang, Guizhou, is in line with the conditions for planting flowers, and its climate, transportation and market are superior, and they are competing to develop there. Yongfu flower farmers have mastered the techniques of azalea flowering regulation and greenhouse management by hiring senior experts, jointly tackling key problems with universities and research institutes inside and outside the province, and repeatedly experimenting. The planting scale has changed from family planting to specialization and intensification. In addition to actively adopting soilless culture technology widely used abroad, it also focuses on the chemical promotion and control technology and biological application technology of flowers. At present, tissue culture, drip irrigation, sprinkler irrigation and other management technologies have been introduced, and the scientific and technological level of flowers has been continuously improved. Yongfu flowers have experienced the process of starting, developing, declining and redeveloping. If the structure is adjusted in time according to the change of market demand, the variety structure must be reasonable. Market innovation strategy is the main way to build the competitiveness of flower industry. Strengthening strength as soon as possible, based on a high starting point and enhancing competitive advantage have become the business philosophy of Zhangping to develop flower industry. Flower varieties are mainly ornamental flowers and foliage flowers, mainly including rhododendron, orchid, camellia, cycad and green seedlings. In recent years, few new flower varieties such as Jinhu have been introduced. According to the survey, rhododendrons account for more than 90% of the existing flower area. In recent years, Rhododendron is still the main flower area, but the proportion of foliage plants, fresh cut flowers, green seedlings and other flower varieties is low, and the overall flower structure is relatively simple. The majority of flower farmers deeply realize that market innovation is the key factor and power source that affects and determines industrial development. To this end, some plants such as camellia and Daphne odora in Phnom Penh have been adjusted; For some varieties that are not available, we should introduce them in time, such as Rhododendron occidentalis, Rhododendron alpina, Rhododendron microphylla, Rhododendron hupensis, Fu Gui seed, geranium grandiflorum, American camellia and fresh cut flowers, red ball, Anthurium andraeanum, tulip and carnation, etc. We should also collect, domesticate and develop wild flowers, establish a resource gene bank, and reserve provenances for developing new varieties. At present, the town has more than 100 kinds of flower resources and more than 1200 varieties. Guided by conventional varieties with good market prospects, taking the road of intensive industry development and making great efforts in strengthening the environment, technological innovation and updating marketing methods, the development of flower industry in the city has achieved remarkable results. Yongfu Town vigorously expanded the cooperation between mountains and seas, increased investment attraction, encouraged coastal educated youth to return to their second hometown to invest and attract investment, and established Baosheng flowers in Macao, with diversified investment patterns. Five flower enterprises, such as Taiwan Province North Shore Seedling Farm, Philippine Dawan Gui Huayuan and Anhai Kangdi Flower Farm, used foreign capital of11500,000 yuan, and the flower planting area doubled. Flower industry has become a new investment hotspot for Hong Kong, Macao and Taiwan and mainland merchants. At present, Yongfu owns more than 100 kinds of rare rhododendrons, such as Tiehong, Shuangxi, Huang Guan, Erqiao, Hong Mei and Alpine Rhododendron, accounting for 17% of domestic rhododendrons, and has established a gene bank of rhododendron resources in Zhangping, forming a national production pattern of "two towns and one city" with Chaiqiao Township in Ningbo and Dandong City in Liaoning. Up to now, Yongfu Rhododendron has grown to about 6000 mu, and its products are sold to 30 provinces and cities across the country, and have entered Hong Kong, Russia, Southeast Asia and other countries and regions. In 2003, Yongfu Rhododendron was awarded as a famous brand product in Fujian Province, and won the gold medal at the 4th Rhododendron Expo in Wuxi, China in April 2003. Market share is gradually increasing. According to the survey of relevant flower associations, Yongfu Rhododendron has occupied more than 70% of the national Rhododendron market. Innovation runs through the whole process of flower industry development: first, develop new varieties. Yongfu Flower not only strengthens the production management of traditional products, but also actively develops and introduces new varieties to meet the different needs of the flower market. Yongfu flower has experienced the development process of camellia, orchid, Daphne odora, cycad, rhododendron and other flowers. At present, Yongfu has developed more than 20 varieties of rhododendrons, and made some breakthroughs in flower modeling, such as developing and planting pagoda rhododendrons, which will be exhibited at the 2008 Beijing Olympic Games. The second is the advantage of innovative technology. Leading enterprises, such as Yongfu Flower Research Institute, have taken the lead in domesticating, propagating and cultivating new varieties. At present, they have broken through the key bottleneck, successfully mastered the flowering regulation and soilless cultivation technology of rhododendron, mastered the cultivation technology of a new leaf-viewing and fruit-viewing plant, and realized mass production. At present, research on temperature and humidity control technology, tissue culture, automatic sprinkler irrigation and other technologies is also carried out. Third, innovative marketing model. Establish a professional marketing team. Since 1990s, Yongfu flower farmers have ended the history of planting and marketing flowers, formed a new division of labor, and differentiated a group of 1000 marketers with rich experience in flower planting. Undoubtedly, these florists from flower farmers have provided strong technical support for the pre-sales and after-sales service of Yongfu flowers, greatly enhanced the consumer confidence of our customers and built the base into a sales place. In order to meet the needs of domestic and international market competition, Yongfu flower farmers have established 6 1 flower bases in more than 20 large and medium-sized cities, such as Beijing, Shanghai, Guangzhou and Chengdu, which have opened up flower sales windows and formed an integrated system of production, supply and marketing. "One flower attracts ten thousand flowers", and the development of Yongfu flower industry has driven the vigorous development of rural economy. First, it has promoted the optimization and adjustment of agricultural industrial structure. The proportion of grain and economy was adjusted from 58.6: 465,438+0.4 in 1994 to 39.3: 60.7 in 2002, and the proportion of flower area in crop sown area increased from 2.4% in 65,438+0.994 to 8% in 2002. The second is to become the main channel for farmers to increase their income. According to the survey data of rural families in the city, the per capita flower sales income in 2002 was 7 1.20 yuan, accounting for 93.2% of the total household income; The per capita net income of farmers increased from 65,438+1220 yuan in 1994 to 3,765 yuan in 2002, with an average annual increase of15.1%; Private owners own nearly 100 cars and more than 200 computers, and Yongfu flower farmers benefit from the development of flower industry; The third is the employment space of rural surplus labor force. The number of flower growers increased from 872 in 1985 to 3,780 in 2002, the number of employees increased from 800 to 2,500, more than 2,000 migrant workers were employed, and more than 1000 full-time marketers were employed, which showed the massive transfer of rural labor within the planting industry and formed a large number of "workers" in the agricultural industry. The fourth is the expansion of industrial radiation. Flower production has promoted the development of trade, transportation, bamboo and wood, catering and other related industries. Yongfu Town has more than 30 shops selling chemical fertilizers, pesticides, flowerpots, coconut trees and other flower production materials, with an annual operating income of 1 1.6 million yuan; One year 1500 trains operate flowers, and the transportation income reaches 5.6 million yuan; The annual output value of bamboo and wood processing (flower production) is 865,438+065,438+10,000 yuan. Expansion drives rural economic prosperity. The new starting point of our city's economy 1996, Xie from Nantou County, Taiwan Province Province, after more than a year's investigation, found that Yongfu is surrounded by high mountains, ranging from 800 meters to 1200 meters above sea level, and the geography, climate and soil conditions are similar to those of Alishan Mountain in Taiwan Province Province, so he took the lead in investing and establishing Taipin Tea Industry (Taiwan Alpine Camellia) Co., Ltd., and opened up a thousand acres of tea fields. Thanks to Xie's success, tea farmers in Taiwan Province Province have come here in succession. Up to now, the planting area of Taiwan Alpine Camellia in Yongfu, which is dominated by soft branch oolong in Taiwan Province Province, has exceeded 40,000 mu, and more than 30,000 mu has been put into production. In addition, driven by tea farmers in Taiwan Province Province, Yongfu farmers who have no history of growing tea also planted 1.5 million mu of Tieguanyin. In February 2008, Zhangping Taiwan Province Farmers Pioneer Park was upgraded to a national-level Taiwan Province Farmers Pioneer Park. The park aims to implement five bases, namely, cross-strait people's exchanges and cooperation, alpine tea flower industry, new rural construction demonstration, rural tourism and leisure, and ecological agriculture, and has achieved remarkable results. The area of refined tea gardens in Taiwan Province Province is more than half that of Yongfu. Advanced planting technology, advanced tea processing equipment and first-class tea growing and making talents from Taiwan Province Province were introduced. Oolong tea planting base and processing base were determined by the Ministry of Agriculture as national green food raw material base and agricultural product processing demonstration base respectively. Li Zhihong Hongding Company, a Taiwanese businessman, owns 1600 mu of tea garden, and its processing plant covers an area of more than 8,000 square meters. We introduced the first-class tea-making machine in Lugu Township, Nantou, the most advanced constant temperature and humidity withering room in Taiwan Province Province, and implemented the ecological tea garden technology such as "soybean milk" with other Taiwanese businessmen. Li Ruihe, president of Tianfu Group, a famous "tea king" on both sides of the Taiwan Strait with thousands of direct stores, believes that Yongfu Alpine Tea and Taiwan Alpine Tea "have their own advantages", and Yongfu is even "slightly better" this year. Up to now, Zhangping Taiwan Province Farmers Pioneer Park has created 1 a provincial famous trademark, 1 a provincial famous brand product, 1 a Longyan famous trademark and 15 large enterprises, and won 9 national gold medals and more than 30 quality awards. Nine Taiwan-funded enterprises in the Pioneer Park have obtained QS certificates of food enterprises, two enterprises have obtained green labels, "Yongfu Rhododendron" has won the title of Fujian famous brand product, and "Taipin" brand Yongfu Alpine Tea has won the title of Fujian famous brand product. Alpine tea brands such as "Red Top" and "Taipin" of Xie have all passed the product quality and safety inspection in the European Union and Japan, and won numerous awards in various tea exhibitions and tea king competitions across the Taiwan Strait. Since 2008, zhangping city has made great efforts to build the brand of "Alishan in the Mainland" and achieved good results. The mainstream media on both sides of the Taiwan Straits reported Zhangping Taiwan Province Farmers Pioneer Park in various forms, such as news, special topics and people, which greatly enhanced the popularity of "Alishan in the Mainland". The space for cross-strait exchanges and cooperation is constantly expanding. Yongfu Town, Nantou County, Taiwan Province Province twinned with Lugu Township and signed a memorandum of agricultural cooperation; Zhangping city Tea Association has signed long-term cooperation agreements with Taiwan Province Tea Association in Nantou County, Taiwan Province Province and Lugu Township Farmers Association. Cross-strait vocational skills training bases have been established one after another, and the space for cross-strait exchanges and cooperation has been continuously expanded. We have also established long-term exchange and cooperation agreements with Taiwan Province Tea Industry Association, Taiwan Province Tea Export Industry Association, Taiwan Province Agricultural Storage Development Foundation, Taiwan Province Guang Cai (Business) Promotion Association and other organizations. Flowers and vegetables are the traditional advantageous industries in Yongfu Town. In recent years, the scale has been continuously expanded, with the development of famous flowers 1.65 million mu and out-of-season vegetables of 42,000 mu, and the market competitiveness has been enhanced. The area of short and low-temperature fruits, mainly Japanese sweet persimmons, invested by Taiwanese businessmen is 0.6 million mu, which has a certain advantage of being late-comer. In this way, the advantages of tea, flowers and vegetables are highlighted. New opportunities introduced the experience of developing sightseeing and leisure agriculture in Taiwan Province Province, and the pattern of one production belt and three production basically took shape. Taiwan Province Province has rich experience in developing sightseeing and leisure agriculture. Many Taiwanese businessmen have planned to develop sightseeing and leisure agriculture in Yongfu since the beginning of their investment. In recent years, with the increasing attention of governments at all levels to Zhangping Taiwan Province Farmers Pioneer Park, the infrastructure conditions such as main traffic roads in coastal and surrounding cities such as Yongfu to Xiamen have been greatly improved, and the development of sightseeing and leisure tourism has been put on the important agenda. At present, Yongfu has started the construction of Shanglin Resort and Shanglin Reservoir outdoor activity center for Taiwanese businessmen, integrating leisure, vacation, sightseeing and tourism. The first batch of seven sightseeing agricultural tourist attractions, such as Venus Horticulture, Yongfu Flower Research Institute, Hongding Observation Tea Factory, Taipin Sightseeing Tea Garden, Xiangyuan Sightseeing Orchard, Jiufufeng Organic Tea Garden and Shangshun Farm, have been built, and a number of historical and cultural attractions, such as Xishan Farmhouse, Yongfu Folk Museum, Millennium Douban and Mazu Tempel, have been developed. In April this year, the Pioneer Park was officially named as a provincial-level "industrial and agricultural tourism demonstration point" by the Provincial Tourism Bureau. Mayor Zhan Chongren said that he will strive to become a national eco-agricultural tourism demonstration site this year.