20 17 summary of market supervision has arrived in July of xx year in a blink of an eye. According to my own actual situation, I made an evaluation and summary of xx's work in the first half of the year, and put forward the places that need to be improved and the solutions.
I. Job responsibilities
As the head of the company's marketing department, there are many shortcomings in my work and I have not made good use of the assessment standards issued by the company. Always do things as you please, without reasonable planning and summary, and without correct working methods. I am numb at work, always eager to solve problems, unable to think calmly, and have no reasonable fundamental strategies and methods to solve problems.
Solution: Draw up your own workflow and start working according to this workflow every day (knowing everything and dealing with problems has a time limit), which means that you are forced to improve your work efficiency. After a period of running-in, I believe I will improve my working methods and work efficiency.
Second, the business situation
In the past 20xx years, we have made few achievements in the company's business, but many of them are due to the help and encouragement of our colleagues. There is a saying in our army's catch-up that we have entered a pragmatic company. Please speak with your achievements.
At work, I always remind myself that all problems can only be solved by myself, and when others only have reference opinions and encouragement, everything needs to be solved by themselves, and no one will help you complete it. In this way, our dependence will not be so strong, and all problems can only be solved by ourselves. No matter how hard and tired you are, only your performance can prove your ability, and everything else is just empty talk.
Third, teamwork.
In the first half of the year, I summarized that it is impossible for the company to have strong personal ability, and it is most important to have the team spirit of the company. No matter how strong an individual is, he can never compare with an excellent team. At present, team building will become the work plan for the second half of the year. I always teach my managers in the team that they must set an example and be strict with themselves. The store manager needs a solution to the problem, not us to help them solve it. As for how to train employees: as long as employees don't promise in principle, we basically give priority to guidance and teaching. Employees don't become talents until they are scolded. They also need words of praise and encouragement to give more confidence.
Fourth, the existing problems
1. Self-study ability is not enough, always push.
2. The working potential has not been brought into full play, and the working methods need to be improved.
3. Usually there are training and meeting minutes, but they are just a formality, without final summary, adoption and implementation.
Verb (short for verb) solution
1. Arrange your study time reasonably. There is nothing particularly important, so don't disturb your study plan.
2. Make your own workflow, constantly improve working methods, learn how excellent people arrange their working hours effectively, and make good use of the five tubes.
3. Learn to summarize and analyze after training and meetings, analyze your current work problems, and summarize how to better implement and arrange your work. It will be easier to make full preparations and detailed plans before implementation.
The above is my work summary for the first half of 20xx. In the work summary, I analyzed various problems existing in the work, which was of great help to the work plan and objectives in the second half of the year. Next, I will conscientiously implement the work in the second half of the year and work hard for my own goals!
20 17 summary of market supervision 2 through the recent understanding of the stores I am responsible for, it is found that most regional personnel only stay in the work of taking orders and after-sales payment. Work is very passive, unable to actively find problems and optimize links, lacking the most important customer control, channel control and terminal pull. Some salespeople are vague about their job responsibilities and only do the most superficial basic work. According to some actual situations, I take the liberty to explain the work functions of the market supervision post.
Supervision can not be limited to the management of sponsors. On the one hand, supervision should improve its own quality, including understanding of sales skills and means, and deal with the problems of promoters in sales work; On the other hand, I can improve my management and coordination ability, and I am good at dealing with all kinds of big or small contradictions between promoters and store managers, promoters and promoters of other companies, and promoters and shop assistants.
As a marketing executive, let me talk about my work experience and experience summary:
(1) Help sales
The marketing director shall, together with the trainer, conduct simple and effective sales skills training for shops without promoters' channels. Let the dealers and the person in charge of the terminal stores realize that we are not just going to the counter, but we have been paying attention to and caring about their overall sales. For sales skills, we help them to train, so that they can leave a good impression on the image and personnel quality of our company and feel that we are really helping them. Similarly, their gratitude can help increase the overall sales. For cooperation, these are all necessary conditions for maintaining sound development.
(2) inertia promotion
While helping sales, we should seriously teach the shop assistants the unique selling points and sales skills of Gionee models. Through such training, if the clerk can sell the machine according to the professor's method, he must have a certain sense of accomplishment and satisfaction in his heart. In this way, when you recommend Gionee's model to the guests again, your confidence will be improved to a certain extent. After many successes, it is easy to form: some shop assistants will recommend Gionee's models with high success rate; In the future, guests will take the initiative to recommend Gionee's models. This is the successful inertia promotion, which is very effective for the impulse of our Gionee mobile phone in the terminal store.
(3) Flexible promotion
Promotion, no matter what line of work, is an objective and unavoidable common theme. Limited and influenced by weather, geographical location and contacts, there are often many kinds of resources and ways, which requires us to make clever use of resources, broaden our thinking and be single-minded and flexible in promotion. That is to say, according to different situations, on different occasions, different customers are treated in different ways to achieve sales.
From the perspective of analyzing customers' psychology, more customers' consumption potential can often be tapped. Customers can walk into the store in two ways:
First, I really came to buy a mobile phone. At this time, it is often necessary to take the lead in attracting customers' attention in the most direct and effective way, so as to achieve the purpose of recommending mobile phones to him.
Here? Flexible promotion? It is reflected in how promoters and supervisors can quickly and accurately judge the observed information through the first observation of customers, or quickly eliminate some psychological obstacles and remove some psychological interference through oral language according to the customer's information feedback, so as to narrow the distance between customers and the mobile phone counter and further open the customer's trust and distrust. All in all, that is? Be smart with customers and make quick decisions? .
Second, it may be to buy a mobile phone. Here can be divided into two types, one is to buy, but there is no money; The other is to bring money, but not necessarily buy it right away. Here? Flexible promotion? , reflected in the process of good interaction with customers. Build a harmonious and barrier-free communication and chat platform with customers, open their emotional hearts, understand their real needs and objective difficulties through emotional interaction, and promote this customer to spend this time or next time. In short, it is. Emotional interaction, harmonious marketing? .
20 17 summary of market supervision 3. I have been in the company for almost half a year, from sitting in the office reading documents to running around now. I began to formally integrate into this job and gradually liked it. The situation in the past five months can be summarized as follows.
1 and just joined the company in February, which is mainly an understanding stage of the company's daily operation and its own work. Understand the company's situation and job responsibilities by consulting various documents of the company and chatting with colleagues. As a marketing director, you must first know your own products, which are best-selling and which are unsalable, and at the same time you must have certain professional knowledge and speech skills. Besides, we should keep a positive and persistent working attitude.
In February, March and April, I was on a business trip in this province, Sichuan and Chongqing. During this time, I first contacted a physical store. In this process, I found many problems, including commodity loopholes, counter image and personnel management, which I must pay attention to in my future work. I also know that market supervision, as a link between companies and agents, must have professional knowledge, good communication skills, management skills and full enthusiasm and responsibility to do a good job.
March and May are mainly related to trade fairs. From the preparatory stage to the end of the fair, the fastest improvement is in the display of goods. Through the guidance of other colleagues in the marketing department, I have made great progress in commodity display and distinguished the different display styles of the three brands. But at present, we have mastered some basic display methods and partial display methods, but we have not mastered the display of the whole store and the display method that highlights the brand style. There is no fixed display method, so we need to try and learn constantly, especially the display of some international brands is worth learning.
In April and June, I went to Wuhan for a business trip, mainly to train shop assistants and assist in sales. The business trip in June can be said to be a test of my previous knowledge accumulation During my stay in Wuhan, I trained employees in basic knowledge and service etiquette, and basically completed the course smoothly. But I found that my understanding of leather materials was not thorough enough, including the types of leather materials and the nursing methods of leather materials. Apart from training, I spent most of my time in the store doing sales. On the one hand, it makes me know more about goods and exhibitions. On the other hand, increase sales experience and store management experience. For me, these experiences will be of great help to my future work, especially when doing training. Having relevant store experience will make it easier for sales consultants to accept some of my views.
For me, the leather industry is still relatively shallow, and there are still many things to learn. Because of this, I must constantly improve myself with full enthusiasm and efforts.
Work plan for the second half of the year
The work in the second half of the year will continue to focus on improving professional knowledge and strengthening understanding of the whole industry. In the second half of the year, we will make the following plans:
1, continue to strengthen their professional knowledge and be familiar with the sales of new products. Continue to strengthen the familiarity with training materials and strengthen the practice of Putonghua.
2. Understand all competitive brands, including their brand culture, product style, product price and sales.
3. Try to travel to different regions in the second half of the year and get to know the national market.
4. Strive for the region that has its own management by the end of the year, and apply the accumulated experience to the actual management, improve the management level, enhance the regional sales performance, and create benefits for the company.
I recommend it carefully.