As we all know, it is not easy to make a product 3D animation propaganda film, which has been fully reflected in automobile advertisements. Due to cultural differences, the content and expression of the promotional film of the same model will be very different in different regions.
Domestic automobile sales are increasing year by year, ranking first in the world for many years. The market competition is fierce, and marketing methods emerge one after another, especially in the production of promotional videos. Korean dramas are popular, and Oba's leading actor has also become the darling of advertisements. However, the car promotional film does not clearly explain the product positioning and advantages, which seems to be a waste of publicity opportunities.
However, one manufacturer was ingenious. Instead of inviting male gods, it took pains to write creative copy and combined with three-dimensional animation to make an attractive promotional film. There are not only majestic mountains and country roads, but also highways, stuntmen, a car that frequently drives stunts, as well as cool three-dimensional scenes and three-dimensional special effects. In just two minutes, I concentrated a lot of eye-catching elements.
Let the audience be willing to watch and leave a deep impression.
In the domestic advertising market, because designers don't get enough respect and right to speak, the rich creativity of advertising companies has become unremarkable after being "processed" by manufacturers. In a series of car advertisements, if there are one or two impressive highlights, it is already a high-scoring advertisement.
In recent years, in line with the market trend, domestic manufacturers began to make bold innovations in video marketing planning and means, and produced many successful cases. The spirit of innovation is worth learning.