Grasp 2: skill. In the business funnel chart, the quantity determines how much it leaks in, and the skill determines how much it can leak in the next step, that is, the conversion rate. The higher the skill, the higher the level and the greater the conversion rate. So when we improve our performance on the existing basis, the common method is training-improving the conversion rate through training skills. The other is to increase the number of visits, because customers will also teach us the correct skills in actual combat. To improve skills, we should draw each node according to the overall business process, and then see what problems each node may encounter and what skills it needs according to market feedback.
Grasp three: mentality, mentality management has three parts, namely the mentality of customers, the mentality of employees and the mentality of managers.
Reflection: After the monthly meeting in April today, Teacher Niu put forward six thoughts. 1. Work objective 2 beyond data. PK number 3. Service depth 4. Check 5. Training plan 6. Basic data.
In the work plan of Beijing-Tianjin Marketing Center in May, in addition to the established task objectives, a communication goal should be set. It is the existing contracted customers, who need to communicate by phone once (not WeChat) and do not sell, which can be care under the epidemic situation or talk about the current situation of the organization; From May, check clear customer communication data every day; Supervise the Qingyang online teacher training course, which will be completed within this month, imitating the courses of Duanmu and Huan Wang; Do a good job of summarizing basic financial data and customer information data.