(2) Education classification: offering different courses for preschool education, basic education, vocational education and continuing education.
(3) Training certification system:
Educational planners are divided into assistant educational planners, educational planners and senior educational planners.
(4) Training content:
Introduction to educational planning
Education brand construction
Marketing strategy of educational institutions
Educational service products
Educational leadership
educational technology
Educational consumption psychology
Educational financial analysis
Research methods of educational science
International educational cooperation and exchange
Educational policies, laws and regulations
Case and practice analysis of educational planning
Textbooks and teaching resources
Reference materials:
1. Fundamentals of Education Planning, edited by UNESCO Institute for International Education Planning, Shanghai Education Press, September 2009.
2. Brand Management, edited by Shen Cheng and Liu Xiaofeng, Machinery Industry Press, August 2009.
3. Strategic Marketing of Educational Institutions (2nd Edition), edited by philip kotler and Karen F.A. Fox, translated by Pang Juan and Chen Qiang, Enterprise Management Press, June 2005.
4. Education Leadership, Chen Yongming, Peking University Publishing House, May 20 10.
5. Theoretical Research on Educational Service Products, Li, editor-in-chief, Sun Yat-sen University Press, June 5-4, 2009, 38+ 10.
6. Introduction to Educational Research Methods (9th Edition), by Wilma and Gource, translated by Yuan Zhenguo, Education Science Press, 20 10 June.
7. Education Finance (9th Edition), translated by Lai and Jia Fude, translated by Dou, Renmin University of China Press, 2007.