Today, Singapore Yuanse will share with you the four core elements of SEO ranking.
I. Website name
Generally, the number of words does not exceed 25, and there are the following two structures.
1. long tail keywords _ regional brand keywords+advantages
Such as: SEO Training Course _ Wang Dechun Blog provides SEO training technology.
2. Regional long tail keywords _ brand words+advantages
Such as: SEO Training Course _ Wang Dechun Blog focuses on SEO training technology solutions.
Second, the website description
Generally no more than 80 words, keywords can appear 2-3 times. If there are too many words, Baidu will think you are cheating.
For example, Wang Dechun (Brother Chun) likes to share all kinds of new knowledge and new ideas, such as marketing planning, black hat seo, marketing promotion, website seo and so on. , focusing on virus marketing, I will show you different online marketing. This website is worth your collection!
Third, content is king.
In fact, SEO is really simple. As long as you think from the perspective of Baidu algorithm engineer, you can understand whose website they most want to rank on the home page.
When we search keywords through Baidu, such as "Shenzhen Beauty Salon", it shows that we have beauty needs, but when we enter a website, besides beauty, we also provide foot washing services. Do you think this beauty salon may not be very professional in beauty?
So Baidu algorithm engineer will think about what kind of website we think is the most valuable. There are two points that must be noted:
1. keyword density
2. Keyword layout
Generally speaking, if the keyword density does not exceed 3%, there will be no problem. If you go too far, you will be punished. Secondly, the keyword layout must be reasonable. That is to say, if the webpage is divided into three parts: upper, middle and lower, it is necessary to arrange keywords in these three parts reasonably, especially in the upper part.
Fourth, links
Links are divided into inner chains and outer chains.
Internal links are direct links between pages of our website.
External links are links that other websites point to us.
Compared with the outer chain, the inner chain is more important. This is like whether we will pay special attention to the comments given by other consumers before buying clothes in Taobao, because the comments can determine whether we will buy the goods. If most people say yes, it means that the goods are not bad, and we have a good chance of buying them.
The same is true of website ranking. Algorithm engineer determines the ranking of our website by the number of links that other websites point to us in one direction. The more links that point to us, the easier it is to rank. One thing to note here is that we must link to our website with anchor text, so as to optimize the keywords we want to rank.
If your website is not a large classified information website, it is very easy to rank your website on the home page by doing the above four things: title, description, content and link. The key is execution, to see whose execution ability is tough enough. If your competitors make 1000 external links, and you only make 300, who will rank higher?
Of course, the relevance of external chains is also very important for ranking. For example, although there are only 300 external links, they are all highly weighted and very relevant to your website, while your competitors, 65,438+0,000 external links, are all irrelevant, so in this case, your website may rank higher than them.