What can Internet marketers do (1)? Employees of MCN's main institutions;
(2) Network anchor of each platform; Students and social workers engaged in live broadcast and new media marketing;
(3) Teaching staff in the direction of e-commerce and new media in colleges and universities.
(4) Employees in new media and media integration bases;
(five) government personnel engaged in the supervision and management of new media and financial media;
(6) China citizens aged 18.
(7) Technical secondary school or above (including full-time college students).
(8) Other qualified personnel who are interested in the operation and management of new media or financial media and are willing to engage in related work.
What are the career prospects? Network marketing staff is a new profession born in 2020 when the COVID-19 epidemic raged. The outbreak of COVID-19 in 2020 had a serious impact on the world economy. At the same time, it also illustrates the role of the Internet digital new economy. New consumption and business models such as online shopping, online ordering and online marketing are becoming more and more important in the process of social and economic development. In this context, China National Light Industry Federation declared the profession of "network marketer" to Ministry of Human Resources and Social Security.
The State Administration of Press, Publication, Radio, Film and Television issued the Notice on Strengthening the Management of Online Audio-visual Program Live Broadcasting Service: It is pointed out that online audio-visual program live broadcasting service should have corresponding qualifications; Require institutions and individuals to carry out live broadcast services with certificates; Units that carry out webcasting services need to file before the live broadcast. At the same time, according to professional standards, training materials are compiled to train Internet marketers. On the basis of standards, carry out vocational skills assessment, drive Internet marketing professionals to increase their professional knowledge, improve their professional abilities in user research, product audit, scheme planning, content construction, marketing promotion, digital scene construction, and promote the establishment of a professional army of Internet marketing personnel with standardized practice, excellent quality and stronger professionalism.
The introduction of these policies once again directly conveyed a message to the Internet market: the emergence of Internet marketers is the inevitable result of industry development and has the function of promoting economic development. The state will also vigorously promote and support the development of the live broadcast market. At the same time, the live broadcast industry will also develop from barbarism to a new stage of standardization, specialization and management. Whether it is an anchor or an online celebrity, their words, deeds and values will affect fans and the public. Therefore, it is extremely important to improve the industry norms, establish and improve the industry credit system and safeguard the interests of consumers. Standardizing the live broadcast among network celebrities has become an inevitable trend in the future, and the live broadcast of major anchors must be certified.
Two: What are the advantages of applying for Internet marketing? There is a big talent gap and employment is fast. In 2020, live e-commerce broke out rapidly, and live broadcast has become the marketing standard for enterprises, platforms and institutions. The demand for Internet marketing talents is about150,000, and the talent gap is about100,000.
It is estimated that by 2025, the demand for talents will reach 45 million, and the talent gap is about 40 million. Moreover, it is difficult to block this gap in the short term, and the shortage of talents in the live e-commerce industry has led to various companies grabbing people.
The establishment of network marketing specialty is conducive to improving the quality education of employees and the construction of industry standardization.
At present, network marketing is a hot job with explosive income. In the first half of 2020, the average monthly salary of anchor with cargo is 1 1220 yuan. Because the data survey includes many novices and newcomers, the average monthly salary is relatively low, and the actual monthly salary of the anchor will be higher. The head big V anchor is a million-dollar income.
Therefore, local governments have introduced policies to regard e-commerce anchors as important talents and give various preferential policies to attract excellent anchors.
Everyone yearns for jobs with low threshold, high income and high return, which increases the necessity of holding certificates.
At present, if you want to engage in or are engaged in the e-commerce live broadcast industry, you may wish to get the professional certificate of Internet marketers first, which is not only secure in employment, but also useful for higher salaries and benefits.
Pay attention to Sizhishu in the official account of WeChat to get the official registration link.