In the FMCG industry, few people don't know the specific content of visiting the eight steps, but few people are interested in why they want to visit the eight steps and why they want to summarize them into eight steps. Now I would like to share with you my understanding and understanding of the eight steps of visiting.

First of all, what are the eight steps of visiting?

The eight steps of visiting in the employee handbook or various training contents mainly include the following eight aspects:

First, preparation;

2. Check outdoor advertisements;

Third, greet customers;

Fourth, the point-of-sale implementation is vivid;

5. Check the inventory at the point of sale;

6. Suggest an order;

7. Confirm the order;

Eight, thank the customer and confirm the next visit time;

So, why set the eight steps of visiting?

I think there are three reasons:

First, corporate culture and institutional needs;

Literally, it can be roughly understood that the eight-step visit is mainly a basic workflow or system for business personnel to prepare for a day's work, so it can be understood as an institutional product of enterprise scale and process, and a standardized implementation plan summarized from visiting customers. When all people perform their work according to the same standards, the brand influence, professionalism and values of the enterprise will play a role everywhere;

Second, the need of enterprise cost operation;

If the eight steps of the visit are raised to the theoretical level, they should belong to the concrete performance of the planned visit; The definition of planned visit is: according to the designed route, visit the designated customer at a certain time and date; How to visit needs a detailed definition, so the eight steps of visiting came into being; So the eight-step visit can also be regarded as the downstream of the planned visit. This upstream and downstream relationship determines the operating cost of the enterprise, how to serve the most customers with the least resources in the shortest time, and win the greatest benefits and market performance;

Third, the achievements of enterprises after market accumulation;

If we link the eight steps of the visit, we will find that it is actually every important link of visiting customers, so it is not a theory but a point-of-sale visit plan that industry experts constantly sum up according to market experience; Many FMCG industries are using the eight-step visit, but it comes from the market exploration of industry giants for hundreds of years, and the times are constantly changing, but the control and understanding of the point of sale in the general direction of the eight-step visit is unchanged;

To sum up, visiting eight steps is the system of corporate culture and standardization implementation; It is a concrete method to reduce costs and improve benefits in the process of enterprise management; Maximizing the influence of the industry on the market and terminal sales points is an accumulation of experience;