Judging from the current operation mode, it is commission and service fee. Of course, the effect of operation is relatively large. At least 3000 or so, at most 5000+, generally depending on the project.
Taobao Dai Yun
Taobao agent operation, as the name implies, is that Taobao merchants entrust the daily operation, management, marketing and promotion of the store to a professional Taobao agent operation company, and Taobao operators with rich experience in opening stores and strict training operate Taobao online stores for sellers around the clock, effectively improving the turnover of online stores and enhancing the core competitive advantage of stores quickly, professionally and safely.
After the seller entrusts the store to a professional Taobao agency, he only needs to be responsible for simple work such as delivery, and other work is completed by the agency.
Taobao agent operation means that the shopkeeper of Taobao shop hands over the sales, customer service, decoration and marketing planning of the shop to Taobao shop agent operation company for management. After the professional personnel of the agency operation company conduct qualification examination on the store, they will adopt a marketing method suitable for the store and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform.
service content
1, construction of online sales platform
Market research/operation planning: according to the situation of brands and online consumers, determine the brand positioning of online sales and make a three-stage plan.
Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams.
Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao.
Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design.
Product distribution on shelves: upload product information to online sales platform according to a certain template.
Online shop management norms: establish online shop rules and regulations and standardize management.
2. Brand marketing promotion
Soft text implantation: blog, forum, SNS soft text advertisement implantation.
Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly.
Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools.
Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc.
SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station.
Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training.
Customer management: customer relationship management team and return visit mechanism.
Channel management and control: maintain the brand image of the network and punish network infringement and piracy.
3. Product shooting and art services
Shooting Orientation: Professional visual merchandising team provides suggestions and confirms style requirements with customers.
Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception.
Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively.
Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.
4. Online store operation service of shopping center
Data analysis: statistical analysis of online sales data of industries, brands and stores.
Sales support: sales team formation, accurate sales based on data support and improvement feedback.
Software support: the online store data is connected with the company's order inventory system to realize synchronous management.
Construction of distribution platform: recruit and contact distributors and spread distribution channels.
Logistics support: provide logistics interface and provide training for customer logistics department.
Store management software: use store management software for daily store operation and monitoring.
5, e-commerce depth strategy report
Enterprise e-commerce overall scheme: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration.
Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao.
Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation.
Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services.
Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.
Sogou encyclopedia-Taobao agent operation According to the rules of Taobao agent operation, it can be roughly divided into three charging modes:
1, only the basic service fee is charged.
If the service fee is too high, it can prove that the company is profitable in collecting service fees, and the effect is not bad.
2. Basic service fee+withdrawal slip
At present, such companies are the largest enterprises in the custody industry. On the one hand, the corresponding service fee is charged to ensure that the normal operation of the enterprise does not lose money, on the other hand, after helping the merchants to do a good job in the store, the merchants can get paid.
3. Pure lifting mode
This model, without Taobao's excellent strength and excellent internal relations, really dare not do so.
Taobao agent operation means that Taobao merchants entrust the daily operation, management, marketing and promotion of the store to a professional Taobao agent operation company, and Taobao operators with rich experience and strict training operate Taobao online stores for sellers around the clock.
Effectively improve the turnover of online stores, and quickly, professionally and safely enhance the core competitive advantage of stores. After the seller entrusts the store to a professional Taobao agency, he only needs to be responsible for simple work such as delivery, and other work is completed by the agency.
Taobao generation operation _ Baidu Encyclopedia Taobao C2C 60,000 ~ 80,000 a year.
The charges for agency operations are usually mainly service fees and commissions, which is also the mainstream charging method for Taobao certification.
Agent operation process
1. The outsourcing company evaluates the stores and goods.
2. Both parties negotiate and sign an agreement on the operation of the store hosting agency to pay the agency operating expenses.
3. The rights and obligations of both parties to perform the contract after the contract comes into effect.
Extended data:
As the name implies, Taobao merchants entrust the daily operation, management, marketing and promotion of the store to a professional Taobao agent operation company, and Taobao operators with rich experience in opening stores and strict training operate Taobao stores around the clock for sellers, effectively improving the turnover of online stores and enhancing the core competitive advantage of stores quickly, professionally and safely. After entrusting the store to a professional Taobao agent operation company, the seller only needs to be responsible for simple work such as delivery.
C2C is actually a technical term of e-commerce, and it is an e-commerce between individuals. C refers to the consumer, abbreviated as C because the English word of the consumer is customer, and CtoC is abbreviated as C2C because the pronunciation of 2 in English is the same as to. C2C means customer (consumer) to customer (consumer).
C2C refers to the e-commerce behavior between consumers. For example, a consumer has a computer and sells it to another consumer through the Internet. This transaction type is called C2C e-commerce.
References:
Sogou Encyclopedia-Taobao Operates Sogou Encyclopedia -C2C At this stage, there are many service providers operating on behalf of Taobao, Tmall, JD.COM and Pinduoduo. Because many Taobao stores don't have enough time or experience to run a Taobao store, they need to find a company to help them run the store. Then there will be some questions in the process of finding online stores, that is, what kind of operating company is more reliable? What's more, the fees charged by various agency companies are always concerned by sellers, so I'd like to share some related experiences today.
First, is the hosting of Taobao Store reliable?
1. As far as the hosting of Taobao stores is concerned, it has formed a profession, so as long as you choose those more formal operating companies, then this company is very reliable. And my host has also formed some advantages of his own.
2. For the hosting of some Taobao stores, instead of being entangled in the operation process, it is better to hand over the stores to the company that operates on your behalf, because if you operate yourself, you need to pay all kinds of trivial expenses and the cost is very high.
3. For some Taobao shops, professional operating companies are more effective than opening their own online stores. Especially in art design, the renderings made by professional operating companies can bring more traffic to Taobao stores.
4. In terms of promotion, a Taobao shop often lacks energy. Moreover, if the store is well managed, you can concentrate very large resource advantages and take the team to promote it, which will also form a very extensive and close promotion system.
Shop promotion has great after-sales advantages, because Taobao sellers need to learn after-sales work, and professional Taobao agents hire some professional technicians, which will greatly improve the after-sales evaluation and reputation of the store.
In view of these factors, for Taobao shopkeepers who are not familiar with technology, it is better to hand over their stores to an operating company than to run them themselves. And now these online store hosting companies can provide some professional technology and business licenses, so as long as you carefully screen when choosing, you will definitely find a reliable company.
Second, how to charge for the store hosting operation?
1. At present, the companies operated by Taobao also have different charges, which are classified according to the different situations of stores and companies. Some Taobao agencies are just big customers, and some Taobao agencies are set up for small and medium-sized businesses. These Taobao agencies are also divided into different types of fees according to different models, such as some only charge service fees, some only charge points, and some charge service fees in the early and late stages.
2. And different companies charge different fees for store hosting, ranging from 5,000 yuan to 50,000 yuan. Let's talk about the situation corresponding to different charging standards. Each seller should still be based on the data provided by major operating companies.
3. For those small projects managed by shops, projects with monthly sales of around 300,000 yuan are generally charged below 20,000 yuan. For some slightly higher-end projects, such as the monthly sales can exceed 6.5438+0 million, then the expenses of these teams will basically be between 20,000 and 30,000. When the seller chooses, he should also try to choose the team at this price. After all, it's worth it. If the sales amount is more than 5 million yuan, basically the full-day custody fee for one month will not be less than 30,000 yuan, or even more than 30,000 yuan, which is a common standard in the market at present.
According to my above analysis, I believe everyone knows that the hosting of Taobao stores is actually very popular now, so if you are interested, you can make a survey in the market according to the charging price we provide. The above is our experience sharing today, hoping to bring some help to everyone.
Generally speaking, the contract is signed annually and paid quarterly or monthly! The cost of general agency operation ranges from1.5-20,000. The through train fee or drilling and exhibition fee is calculated separately, not included! 3%-5% of sales as sales commission! For big events, such as getting together for a good deal, 2-3 commission is paid! Other expenses are nothing! Each store operation team will have its own charging standard, which is also determined according to its own actual situation. According to the different modes, it can be divided into four types:
1, pure service charge. This kind of cooperation only requires the merchant to pay the service fee, excluding the point of sale. This method is gradually eliminated by the market, because only charging service fees will inevitably make people feel that they are making profits through service fees and will not try their best to run the store. This is also a concern of every merchant who wants to find a Taobao operation company.
2, only receive points. This method is liked by all merchants, because it means that there is no need to pay any fees to Taobao's operating company in the early stage, and there is no risk in the early stage. After the store has made achievements, it is a way to make money together. At present, there are a number of Taobao agents doing this in the market, many of whom are down-to-earth workers. Once a merchant meets this Taobao agent, it is really a big profit, almost profitable. However, most Taobao agent operating companies in this mode are not reliable, because they also want to make money, and there is no cost in the early stage, which means that the cost will be reduced, and it is difficult to form a strong operating team. Without a good team, the possibility of making the store bigger and stronger is almost zero.