1, exchange must be relatively easy to achieve, and there must be enough exchange points;

2. Consumer redemption can generally be realized at the terminal, so the terminal should be informed before the activity, otherwise the consumer can't redeem the prize. The grand prize can be redeemed in the company for easy control;

3. When the terminal redeems prizes or gifts, the manufacturer must give the terminal a certain "handling fee". If consumers can exchange "one more bottle" for a bottle of wine at the terminal, then the terminal can design a policy of exchanging ten "one more bottle" caps for a box of wine (12 bottles/box), which not only thanks the terminal for its support to our promotion work, but also compensates the gift fee paid by the terminal for us.

Eight, pay attention to the convergence of production and marketing

Because of the preparation of production materials (such as purchasing bottle caps and labels with prizes) and the arrangement of production, the prize-winning activities of bottle caps must be communicated well in advance to ensure the time to market of bottle cap wine with prizes, the correct proportion of prizes and the continuous delivery in peak season. In fact, the sales department can communicate the contents of the production briefing activities, such as setting a bottle cap award when producing a certain wine from a certain time, * * *100000 cases, every 20000 cases is a batch. Then, it is necessary to specify the proportion of each batch of bottle caps that won the bid, so as to plan in production, and what winning proportion will be changed when the quantity is reached, as shown in the following table (omitted).

IX. Preparation/Publicity of Publicity Materials

Notification of activities is the key to successful promotion, and corresponding publicity materials should be prepared. For consumption, there are ground promotion means such as POP, beer bottle labels, flags and banners. (High-altitude media, soft articles, etc. Used appropriately), and a simple activity notification publicity page can be designed for the terminal.

In view of how to publicize and inform, before the start of the activity, the business personnel should be specially trained. The means of informing consumers of their activities should not be too single, and the amount of persistent organic pollutants should be sufficient. It is important that business personnel can effectively publish in the fastest time and prepare for updates; For the notice of the terminal, you can't just put the leaflet on the terminal counter. You should communicate face-to-face with the terminal boss before putting the leaflet, otherwise few bosses will read it or not fully understand it.

X. Matters needing attention

1. When the wine with bottle caps is put on the market, the wine without bottle caps needs to be replaced, moved to other areas or sold in restaurants that don't need bottle caps.

2. Bottle caps recovered by terminals and dealers should be cashed in time. This kind of activity is most likely to cause the "legacy problem" of untimely collection of award-winning bottle caps in the later period, so we should pay full attention to it.

3. The winning rate of bottle caps should not be reduced in the process, and they should be stirred evenly during production, and the promise with consumers should not be violated (because it has been publicized).

4. The bottle caps recycled by the manufacturer should be managed by special personnel. When destroying, sales management department, finance department, warehouse and other parts should participate at the same time, and gasoline should be burned.