Academic teaching visits and cooperative research were conducted to world-renowned marketing institutions-American Institute of Marketing Science (MSI), Harvard Business School and Lingnan University in Hong Kong. He has attended many authoritative international academic conferences sponsored by world-renowned marketing organizations, such as American Marketing Association (AMA) and American Marketing Science Association (MSI), and delivered speeches.
In recent years, he has presided over many research projects funded by National Natural Science Foundation, Ministry of Education and Tsinghua University, and published more than 50 papers in important journals at home and abroad, such as Economic Research, Managing the World, and Journal of Product and Brand Management. Published many monographs such as "Brand Measurement and Promotion". The research results have won many awards from China Market Society, Guangdong Provincial People's Government and JMS China Marketing Science Annual Meeting. A series of influential academic achievements have been made in the fields of brand management and marketing.
Provide consulting and training services on brand management and marketing for many well-known Chinese and foreign enterprises (brands). Mainly including: Bank of China (Head Office), China Airlines First Group (formerly Ministry of Aviation), Korea Investment and Trade Promotion Agency (Kotra), Guangzhou Metro, China Merchants Bank, Midea Group, Guangzhou Automobile Group, Libai Group, chigo air conditioning, China Post, Valin Group, Jianlibao Group, Meichen Group (Black Tree Toothpaste), Guangzhou Pharmaceutical Group and Coors Company of the United States.
Invited by government departments, trade associations and media for many times to attend the forum and deliver keynote speeches. It mainly includes: independent brand building (Guangzhou, 2007), strong brand building (Guangzhou, 2007), 2008 and the future of China brand (Guangzhou, 2007), brand building in China professional market (Zhuhai, 2007) and revival of time-honored brands (Foshan, Guangdong, 2007). Beijing 2005), pharmaceutical brand strategy (Beijing 2004), leisure industry brand strategy (Beijing 2004), the rise of the west and brand business opportunities (Chengdu 2003), customer relationship innovation (Qingdao 2002), Northeast revitalization and brand business opportunities (Dalian 2002)