About the e-commerce plan for the second half of the year 1
1, operation plan and plan, target and cost control budget; Set up an operation team, set posts and people, and implement tasks to people; Post workflow standardization sop specification formulation, kpi assessment customization; Preparation: design and packaging of warehouse logistics system; Customer service system; Sharing and division of marketing resources;
2. Product positioning, style positioning, taking photos, launching Tmall, making detailed pages, store management and internal strength, decoration and visual display, and planning copywriting;
3. Online shops promote drainage (focusing on the persistence of through train, drilling exhibition in the station and taobao guest) and nourishing words; Basic ranking optimization; Associative collocation and packaging optimization
4, event planning, big promotion planning (opening promotion, Mid-Autumn Festival activities, Chongyang activities, double 1 1 limited time snapping, double 12 spike promotion); Other activities: full reduction/coupon /+ 1 yuan exchange /0 yuan buying new products, etc.
5. Construction of communication and promotion systems such as Hu Tao Tao Wei and a gang in the station; Drainage and promotion conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health.
6. sns and Weibo brand promotion drainage system outside the station; Cooperate with brand marketing department to complete the process of brand communication.
7. Membership grade and integral system scheme; Member care; User experience improvement; Preferential activities for old customers
8. Establishment and expansion of distribution system; It is planned to establish and expand the distribution channel system -65438 in February 2000.
9. Online shop launch plan:/In early September, news Tmall was launched; 165438+65438 Taobao shop c1laid at the end of October; 65438+ 10 C store's distribution channel plan started at the end of February.
10, daily maintenance and management, online shop optimization, data monitoring and analysis, and adjustment of operation direction (stores, industries, users, activity data, etc.). );
1 1, team coordination and departmental communication, supply chain management (products, markets, warehousing, logistics, etc. )
12, core elements of e-commerce: flexible supply chain and price, user experience, operation and promotion.
Stage 1: preparation for incubation period (August 20, 2008)
1, operation team preparation (operation, art design, customer service, warehouse management, promotion and planning); Initial artists and customer service are preferred; It is planned to be completed before August 10; The budgeted personnel cost is 2w/ month /6 persons. Post workflow standardization sop specification formulation, kpi assessment customization.
2. Warehousing and logistics preparation (formulate the company's internal warehousing and distribution process specification, select the courier company with appropriate price service, and formulate the national logistics price list).
3, merchants stocking (according to the data analysis of seller's tools in taobao index and Babaha; Investigate the market and analyze the competing products of peers, formulate the price strategy scheme of hot-selling explosive products, and initially formulate competing products schemes such as drainage fund, main promotion fund, activity promotion fund and profit fund); Complete the product selection plan before August 15.
4. According to the number of SKUs in each quarter, break down the annual sales target; The proportion of main promotion funds and promotion funds to the number of SKUs in the current quarter; Target decomposition of pv, uv, conversion rate and customer unit price; The proportion of advertising investment and other activity resources. It is planned to be completed before August 18.
5. Refine the operation and marketing plan (formulate the store opening promotion plan and promote the combination of inside and outside the station); It is planned to be completed before August 20th.
6. Basic personnel's product knowledge learning and service speech training (currently mainly aimed at customer service and warehousing logistics)
7. Tmall's online preparation: preparation of shooting products, photo processing of artists, product uploading, optimization of baby title keywords, description page planning, advertising copy, store decoration, etc. Store style positioning and product selection; It is planned to be completed before August 28th.
8. Preparation and preheating for Tmall's launch (a hot topic in manufacturing, brand promotion and opening promotion through soft texts or other implantation points, and release platforms such as Weibo, Netease, Sina, Sohu, etc. )
Phase II: Opening and Trial Operation (September 20, 2008)
1, store decoration, description of page optimization, shaping brand image (from the beginning of store decoration, brand introduction and honor, design concept, customer needs, leaving a deep impression on consumers; Unified design of packaging boxes, packaging bags and brand image gifts. ); Officially launched; It is planned to go online before September 3.
2. Optimization and implementation of the planning of opening promotion activities, with high cost performance, purchased in 0 yuan (full 100 gift 100 coupon); Activity summary.
3. Mid-Autumn Festival Promotion: Prepare in advance 10 days. Completed before September 9.
4. The online shop began to operate by promoting drainage (focusing on the continuous through train, drilling exhibition and taobao guest in the station) and nourishing words; Basic ranking optimization; Relevance collocation optimization
5. Construction of communication and promotion systems such as Hu Tao Tao Wei and a gang in the station; Drainage and promotion of conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health; It is planned to complete the division of labor and promotion plan before September 20.
6. Data Record and analyze the data of the shopping mall every day (this work must be long-term and lasting; Such as uv, pv, conversion rate, jump rate and so on. ); Monthly operation plan and summary report process; The operation form is scheduled to be completed before September 20.
7. Activity summary: summarize the data of sales, products and users in the trial operation stage, analyze the gains and losses, analyze the shortcomings, and optimize the later promotion and activity plan.
The third stage: operation growth period (20-the fourth quarter of 2008)
1. Develop a phased online store promotion plan in the growth period, complete the target by stages, and decompose the indicators; Through train and exercise exhibition; Get through the Taobao channel. (Start sns promotion inside and outside the station); It is planned to be completed in early June 10.
2, event planning, big promotion planning (opening promotion, Mid-Autumn Festival activities? , Chongyang activities, double 1 1 promotion, double 12 promotion); Other activities: full discount/coupon /+ 1 yuan exchange/new product purchase in 0 yuan, etc. The preparation period of each activity is 7- 10 days.
3. The test and poster activities started on June 5438+00, and it is planned to complete the planning, optimization and planned test in double 1 1 before 10; Double 1 1 main drilling exhibition budget 15-20W.
4. According to the sales situation and the analysis of similar sales situation of Taobao, the main products were appropriately adjusted, and the explosion scheme was started, and the product selection test was started. Plan targeted activities and related collocation, special package, optimize the scheme after discussion and implement it, and introduce traffic to create explosions. It is planned to be completed before 10/0.
5.50 through train teleprompter programs; Adjust and optimize the quality score, click and conversion rate; The orientation and Chinese character training plan was completed in the middle of June 5438+10.
6. Promotion and optimization in the station; The implementation of sns promotion plan outside the station realizes drainage and brand promotion. It is planned to be completed in the middle of 10.
7. According to pv, uv, conversion rate, customer unit price and other data, analyze the possible problems in the store and improve them in time, and make regular shop diagnosis.
8. Formulate the membership grade and integral management mechanism, follow the 80:20 theorem, and improve the repurchase rate of vip members. It is planned to be completed before 1 1.00.
9. Open or buy a Taobao C store (to be determined); Store positioning, personnel arrangement, online, operation plan, etc. ; It is planned to be completed before165438+1October 22nd.
10, Taobao internal distribution-establish a huge Taobao distribution network system to enhance brand influence; It is planned to be completed before 65438+February 10.
1 1. Keep the team stable and appropriately expand the team members (increase full-time promotion, copywriting planning, data analysis, etc. ); The operation process and team division process have been tested in practice, the process has been optimized, and the kpi has been assessed. It is planned to be completed before165438+1October 25th.
About the e-commerce plan for the second half of the year II
Department responsibilities:
1, the company's e-commerce operation and sales plan execution, responsible for sales and roi to formulate an executable operation plan around sales targets.
2. Maintain the normal operation of the company on e-commerce platforms such as Tmall; Implement the work of each position according to the operation plan; Promotion, event planning, marketing, etc.
3. Take customers as the center, bring sales drive through operation, and enhance product and brand influence, user and service experience, etc.
4, data analysis and mining, market analysis and users, competing products; Provide effective reference for the company's new product development and strategic layout.
5. Establish workflow and system management system in the operation department, and cooperate with other departments to realize standardized process management and kpi assessment.
6. Be responsible for the expansion and management of the network distribution channel system; And the implementation and management of other e-commerce platforms in the later period.
Departmental objectives:
1, sales volume: 300w/20- the second half of the year; 20-w/20 years. (September 20, 2008+00/1/65438+February sales target: 20w/40w/90w/ 150w)
2. Healthy and reasonable operation structure: the input-output ratio roi is controlled at1:3-1:5; Marketing 10- 15%, personnel 10%, operation 25% and gross profit 50%; Transformation1%; The target completion rate is 50-80%; The repurchase rate is 30%;
3. The operation system flow is clear, and the team runs in and maintains stability; Build a marketing operation team; Kpi assessment is reasonable.
Ideas of operation chain: Tmall+integrated traffic channel-whole network distribution-self-built mall or platform +o2o+ brand marketing;
Cultivation period: 20- second half of the year; Focus on the operation of Tmall online store, which is mainly based on activity planning, through train, drilling exhibition and promotion, build a carding operation team, formulate a standardized sop specification +kpi assessment system for optimizing workflow, comb job cooperation, and support operation with sales drive; Official website construction and initial website operation and brand promotion; Weibo WeChat Micro-Amoy builds transformation, builds the concept of user demand hype, and focuses on event planning, event marketing and public welfare marketing. In the initial stage of online shop operation, artists and customer service are preferred; Visual and copywriting planning of detail page and optimization of title keywords are the key points; Of course, the pre-production and online progress, Tmall audit and declaration activities may delay the planned progress; Plan and respond mainly according to the actual situation.
About the e-commerce plan for the second half of the year 3
In the first half of 20- 2010, the Ministry of Electronic Commerce paid attention to the pivotal role of the Ministry of Electronic Commerce in connecting the preceding with the following, coordinating all parties. Next, on behalf of the Ministry of Electronic Commerce, I will report my work in the past six months as follows:
First, the network platform construction
1, the purchase of Tianrongxin firewall makes the company's internal and external networks more secure, and at the same time, it can effectively contact all subsidiaries.
2. Configure high-end clients to improve the work efficiency of all departments.
3. Optimize the company's network lines.
Second, the website construction
The e-commerce department has entered the initial stage of website construction. Through this platform, the company can make full use of network resources, carry out e-commerce activities, facilitate communication with customers, establish corporate image and actively seize the market.
Three. Company-customer service hotline
In order to facilitate effective contact with subsidiaries, departments and customers, the company opened 400 customer service hotlines. In this way, the company's image has been enhanced, the business application scope of the company has been expanded, the office efficiency has been improved, and the unified development of the company group has entered a new era.
Fourth, the existing shortcomings and problems
1, the company's network platform construction is not perfect at present, and it should be further improved by using existing network equipment and technology.
2. The company's website construction can't meet the company's requirements now, so we should meet the company's target requirements as soon as possible.
3. At present, the company's customer service phone is in the simple use stage, so all functional modules should be developed to improve work efficiency.
Verb (abbreviation of verb) E-commerce Department's Work Plan for the Second Half of the Year
1.20-In the second half of 20 years, continue to optimize the existing network equipment and lines.
2. It is planned to purchase UPS uninterruptible power supply to ensure the normal use of the server, with a budget of about 6,543,800 yuan.
3. Website construction, office automation software, e-mail system and customer management system.
4. The website construction is now in the design stage and will soon enter the implementation stage, with a budget of about 25,000 /5 years.
5. After the website is completed, implement the website promotion project.
6. Office automation software, mail system and customer management platform system are now in the project investigation stage, and the next step is to enter the trial stage, with a budget of about 300,000 yuan.
About the e-commerce plan for the second half of the year 4
The result pursued by content e-commerce is to make money by selling goods. As a medical company, how do we do this? We don't sell goods, but we know how to sell services. How to use content as a service? Who is the service provider? Is a professional, so we want to sell this person, because he is a service provider, this person is very professional, and the whole content and all traffic want to get together and buy this person's content service and consulting service.
1, everyone who intends to be an e-commerce needs to consider three questions before opening a store: What products are there? Who are you selling it to? What are your strengths? In the final analysis, opening a shop is to compete with peers. You can succeed if you have the strength to compete with your peers.
2. What kind of store do you want to open? Flagship store? Specialty store? Or shop c? It can be said that each type of store has its own advantages and can be successful, mainly depending on which type your product is more suitable for.
You should know your category. First of all, you'd better choose familiar categories, familiar consumers and familiar products, so that you can sell your products more easily. If you don't know this, please learn more about it first.
About e-commerce plan for the second half of the year 5
1, unable to find its own category. I think if I have a good relationship with Xiao Er, I can better participate in activities and get the latest registration information.
2. Because of the products, many activities can't be attended, so we can only rely on drilling exhibitions and through trains, as well as Taobao customers and natural traffic drainage. I think some third-party activities of Taobao can still be attended, but these small activities may not be attended for brand reasons. But if we stop the through train and the drill show, where will our traffic come from? This is a question that I have been thinking about. We haven't started a gang yet, and we haven't promoted Weibo.
3. Unified internal logistics is not in place, and freight and postage are too expensive. In fact, even if we raise the product price, the postage will be zero, which will attract many buyers. Now the guest 176 yuan buys 2 boxes of tomato juice, and the postage is 65 yuan. How many guests will come to buy it?
Artists have too much work, and sometimes they need a picture badly. They are too busy there. I can't make it.
5. There are too few store activities and the duration is too long. Be regular, twice a month, and then do a good job in managing membership relations when there are activities, not only sending text messages, but also sending mass messages.
Second, the work plan for next year
Next year will be a year of rapid development for the company. The company will undertake more and more projects. At present, I know three projects. 20- year target, complete the operation and promotion of three projects. Try to bring your own project and team within 3-5 months.
Sales in Zheng Da: Q 1: Q2: Q3: Q4:
Unified sales: Q 1: Q2: Q3: Q4:
20- year target realization strategy:
1. In next year's work, I need to pay attention to the following aspects: the company's e-commerce health care product tp is the leader, and the work pressure is bound to be greater. I must learn to work hard, be diligent, do every job well, handle every detail well, strive to improve my professional knowledge and practical ability, and grow and progress as soon as possible.
2. Take a long-term view. The work can't be finished in a day or two. Take a long-term view, so you will make fewer detours and fewer mistakes.
3, work should pay attention to practical results, pay attention to results, all work around the completion of the goal;
4. Improve team awareness, the company is a big family, and strengthening cooperation can make the company go further and wider.
4, seize every opportunity to improve professional ability, constantly sum up in practice, and lay the foundation for their better development.
5, strive for Excellence in work, everything from the user, strive for Excellence.
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