-Make your dream come true and make you an all-media operator!
The development of the education reform of media talents in China is also synchronized with the changes in the industry, from cultivating professional media talents to cultivating media talents with comprehensive abilities such as "all-media talents" and "all-round journalists"; In the era of media integration, the training of media talents is facing remodeling and upgrading. In order to adapt to the new environment of media content production and dissemination, get rid of the traditional concept of boundary of media, and change the current shortage of media talents' ability training, a new ability training model must be developed on the basis of the concept of "integrating media", and the training and assessment of all-media operators is just to meet this urgent practical demand.
All-media operators guide the production and distribution of content through the collection and analysis of behind-the-scenes data, and finally achieve the purpose of fan growth, brand promotion and product sales. On the basis of the combination of examination and training, the "all-media operator post training certificate" was created.
Guangdong Fengyuan Vocational Training School, sponsored by Guangdong Marketing Association and approved by Guangdong Provincial Civil Affairs Department (Min Yue Zheng Zi No.060359), is a vocational skills education and training entity in charge of guangdong provincial department of human resources and social security (school license No.4400003150008). It is a training base for all-media operators in Guangdong Province.
First,? Enrollment objectives:
1, network maintenance personnel of administrative institutions
2. Personal webmasters and network marketing practitioners who are interested in all-media marketing and want to gain personal wealth growth.
3. I don't know how to conduct online marketing, but I still want to be a traditional business owner or executive of online sales.
Second, the course outline:
1. Basic knowledge of network marketing, positioning of all-media operation, (ever-changing operation platform)
2. Layout WeChat search channels and empower enterprise-level drainage strategies.
3. New media must establish a general material library.
4. Improve soft writing skills and write attractive articles.
5. Today's headlines and self-media, platform matrix drainage.
6. How to do word-of-mouth marketing, blog marketing, Weibo marketing, event marketing, word-of-mouth marketing and virus marketing (Zhihu, vertical forum website).
7. Little Red Bookstore's actual combat, the power deduction and realization of planting grass.
8. Vibrato short video marketing, more efficient short video gameplay
9. Creative short video post-editing, to create a highly playable and interactive video.
10.Tik Tok operation promotion strategy, efficient combination of powder absorption and cash realization.
1 1. new media information flow and advertising, effectively realize the media marketing of the whole network (headline department, Tencent department and Weibo department).
Third, the teaching form: offline
Four. Course duration: 10 days
Verb (abbreviation of verb) A\ Class features: project introduction, actual combat teaching.
1. A team of lecturers with actual combat level,
2. The most advanced all-media data operation technology,
3. The latest all-media team promotion method,
4. The most practical teaching form.
? B\ course advantages:
After studying this course, you will get:
1. Re-recognize the position of new media, and define the growth path and future career development path in the enterprise.
2. Be able to independently operate the platform content output and plan the topic selection of millions of large-scale content.
3. Learn to write product soft articles and master the writing skills of explosive headlines.
4. Be familiar with the matrix gameplay of new media platforms such as Headline, Weibo, Little Red Book, Tik Tok and Zhihu.
5. Master the multi-platform publishing skills of an article and easily publish the layout of the whole network.
6. Master the algorithm mechanism of Tik Tok platform rules and learn the short video profit realization layout.
7. Be able to identify the market through data, tap the platform to promote drainage, and make plans for the company's new media operation direction;
8. The most professional all-media operation system in the whole network,
9. Fine all-media diagnosis,
10. Interactive opportunities with the top big coffees in the industry,
1 1. All-media docking opportunities for enterprises.
6. 1 Start a new class every month. A total of 30 class hours
Seven. Application materials:
(1) electronic application form;
(2) A copy of electronic identity;
(3) Four photos with a blue background one inch larger.
Eight, employment direction:
Content: New media marketing channels and development/self-media marketing/WeChat marketing/community marketing/comment website marketing/knowledge platform marketing/Weibo marketing, meticulous/live broadcast and short video marketing. ...
Nine, the issuance of certificates:
1. post competency certificate:? Ministry of Human Resources and Social Security education training center
2. Training certificate: issued by the training unit and provided by guangdong provincial department of human resources and social security to official website for inquiry, enjoying relevant subsidies in the province.
X. Joint method:
Land? Address: Floor 5/KLOC-0, East Tower of Tianxing Building, No.21Zhongshan 1st Road, Yuexiu District, Guangzhou.
Tel: Mr. Liang 150 14255397 (WeChat with the same number)