The tour guide service has the characteristics of high wisdom, high skill and high degree of brain-body integration. It requires a tour guide to have both extensive knowledge and good comprehensive quality. Tour guide is the window of travel agency, the soul of tourism, the main body of tourism reception and the axis of the whole tourism service. Tour guides are in the front line, and their quality is directly related to the quality of tourism services, the overall level of tourism and the overall image of the country. Therefore, from the height of tourism development strategy, we should fully realize that building and cultivating a tour guide team with excellent political thought, excellent business, noble style and comprehensive quality plays a vital role in realizing a strong tourism country and strengthening the construction of spiritual civilization in tourism.