The supermarket food investigation report can be described from three aspects. First of all, it can describe the purpose of the investigation report. Secondly, it describes the specific process and data of the survey. Thirdly, it describes the results and analysis of the investigation report.
Fan supermarket food investigation report:
In recent years, with the development of science and technology and social progress, people no longer need to worry about food and clothing. However, food safety issues are becoming more and more prominent. From 2007 to 2009, from Sudan Red One and Red Star Egg to Sanlu milk powder incident. All kinds of food safety accidents in China have been reported in newspapers one after another. Now, due to the economic development, supermarkets have become the sales points of many foods. Comfortable environment and unified classification make supermarkets the first choice for many consumers to buy food. Understanding the food safety problem in supermarkets plays a very important role in understanding the present situation of the whole food safety problem.
Keywords:: food safety supermarket problem development
Investigation time: _ _ _ _ _ _ _ _ _ _ _ _ _
Survey location: Enshi City.
Survey methods: questionnaire survey, interview and observation.
Adjustment _ purpose
1. Understand the public's knowledge, attitude and concept about food safety in supermarkets.
2. Understand the food safety measures and safety status of supermarkets.
3. On-site understanding of food safety knowledge and the importance of food safety.
4. Over-adjustment _ Improve the food safety awareness of consumers and supermarket staff.
5. Improve our communication ability with different types of people.
I. Summary of the survey
Data analysis of (1) questionnaire survey
This supermarket food safety survey adopts the methods of consumer questionnaire and on-site interview. A * * * distributed 300 questionnaires and recovered 270 valid questionnaires. The consumers we choose are those who concentrate on shopping in the supermarket. And select the two most representative supermarkets in Enshi-Zhong Bai Warehouse of Wuyang Shopping Plaza for interviews, and observe the internal production and operation of five supermarkets, large and small. In this valid questionnaire, there are 90 males, 65,438+056 females and 265,438+0 females whose gender information is missing. The questionnaire is mainly distributed according to the shopping crowd, and the results are more in line with the actual situation and more representative. Among them, 10% is under 20 years old, mainly 20-30 years old, accounting for 56. 7%. Others are relatively few.
The results of the chart show that more than half of the consumers in the transfer population choose supermarket shopping because it is convenient to shop. Because there are relatively few people who think its products are of good quality. This problem can reflect that many consumers do not put food safety first, but put convenience first. It can be seen that the food safety awareness of most customers needs to be improved.
By understanding the matters that consumers pay attention to when buying food in supermarkets, we can know that consumers mainly pay attention to the production date and shelf life of food in supermarkets, accounting for 82.2%. Secondly, the price, accounting for 34.4%, reflects consumers' desire for food safety, but they don't know the inspection certificate, only 13.3%. Whether a product is qualified or not can only be decided by quality inspection.
The data shows that 50. 1% of consumers bought the problem food in the supermarket, accounting for 47.8% of them. The problem food was mainly false propaganda, with the frequency of 87%, followed by the problem of expired food, with 69 copies, 42 copies were fake, 33 copies were shoddy, and the frequency of illegal agency in food was 15. These data show that
This data shows that consumers in China are different from many western countries, and we are used to reconciliation instead of going directly to the Consumers Association. There are 75 people who choose to submit to humiliation, which shows that consumers' awareness of self-protection needs to be improved.
However, people are still very concerned about food safety. When asked how the government should improve food safety, customers' reactions are as follows. From the customer's reaction, we found that 42.2% people think that government departments should strengthen testing. Have a corresponding understanding of the operation mode and some management systems of supermarkets. Supermarket food mainly contacts the general manager who runs the supermarket. Each manufacturer delivers the goods to the supermarket by itself. When the food is about to expire, the manufacturer will take it back directly. If the manufacturer forgets to collect the products regularly, the supermarket will contact the relevant manufacturers to collect them, and the products collected will be handled by the manufacturers themselves. Once there is a food safety problem, the supermarket will go directly to the cabinet. For supermarket product suppliers, they must have business license, business license, hygiene license, food production license, trademark registration certificate, quality inspection report and qs certificate. Industrial and commercial business license and other documents. There will be supermarket leaders who will go to the manufacturer to understand the situation. This information reflects that the management system of the supermarket is perfect and strict, and also reflects that the overall food safety situation of the supermarket is good. For packaged food, supermarket staff pay special attention to loss prevention. Check food packaging every day to find damaged and expired food in time. It can be seen that if there are food safety problems, the manufacturers of packaged food should bear great responsibility. Many people are responsible for some losses caused by the incomplete sales of supermarkets by manufacturers or supermarkets. Therefore, for supermarkets, they will carry out promotional activities according to the requirements of manufacturers, and the safety of packaged food has a great relationship with manufacturers.
For a supermarket, the supermarket has its own safety and health regulations, and the staff must have health certificates. Regular physical examination is also needed. Zhong Bai Warehouse conducts a physical examination for all employees once a year, and regularly trains supermarket employees on food safety knowledge. There are many refrigeration equipment in a supermarket, most of which are large in size, with adequate safety measures and complete safety equipment.
Many supermarkets will have cooked food, bread and other foods. Some supermarkets handle their own goods from their headquarters, such as Zhong Bai Warehouse. Some supermarkets apply to the supermarket themselves and pay a certain fee. For example, Wuyang Shopping Plaza, its own staff are professionals in the supermarket, and many safety devices are well done. Individuals also need to show relevant certificates to the supermarket when applying. These two methods have their own advantages and disadvantages, but due to the irregular inspection by the quality inspection bureau, unqualified food will be punished accordingly. Cooked bread and other foods in supermarkets are relatively safe. Through observation, it is found that there are also some security risks in supermarkets. Many bulk sugars have no production date and shelf life, and consumers don't know whether the food has expired. For foods that are about to expire, supermarkets often have many promotional activities. For example, in supermarkets, chocolate that is about to expire is sold together with beer that is about to expire. And many foods are giving away some foods that are about to expire for tying. The quality of vegetables on the quality inspection column of vegetables in the supermarket is inconsistent with the situation of the day. Many cooked foods have a shelf life of only one or two days. When we went to observe in the afternoon, a bag of cooked food was produced yesterday with a shelf life of only one day, but today is afternoon. We don't know what to do with them after they expire. Food packaged on site also has many production dates.
Some mistakes, such as today's 7.20 but the production date is marked as 7.22, have many minor problems that need to be managed by supermarkets. It can be seen that there are hidden dangers in the quality control of food raw materials processed on site, the price competition in supermarkets leads to the unilateral reduction of the purchase price by the purchasing department, and the supermarket has defects in the shelf life management of food. Through some questions and interviews reflected by consumers, we put forward the following suggestions for supermarkets:
Fan supermarket food investigation report:
Investigation report on cold fresh food in supermarket
First, the basic situation of the investigation activities
This survey is a questionnaire survey of Jusco supermarket. * * * 60 questionnaires were distributed and 60 valid questionnaires were recovered, with a recovery rate of 100%.
Second, the analysis of the survey results
The frozen food in the supermarket has deeply affected the lives of consumers.
Cold meat, milk drinks, ice cream .................................................................................................................................................... According to a survey in ................., convenience is the biggest factor to attract consumers of frozen foods in supermarkets, and about 80% of consumers choose convenience. It can be seen that supermarket frozen food plays an indispensable role in consumers' daily life with its unique convenience advantages.
(b) Safety has become the primary factor in procurement.
Frozen food covers a wide range, and there are many varieties in each category, so consumers also have a lot of considerations when choosing. The results of this survey show that safety is the primary factor for consumers to buy such products. More than 90% consumers said that they would check the remaining shelf life before buying chilled food in the supermarket, and more than 85% consumers said that they would not buy chilled food whose appearance had been thawed.
(3) The promotion and management of ice packs in supermarkets need to be improved.
The promotion of ice packs in supermarkets can not be ignored, and whether the promotion is in place directly affects the quality of frozen food when customers get home. The survey results show that 70% consumers don't know whether the supermarket provides ice packs. It can be seen that supermarkets should further strengthen the publicity of ice packs.
Three. Relevant opinions and suggestions
Improve the quality of frozen food
Production enterprises should strengthen internal management, strictly control the quality of frozen food raw materials, continuously increase the scientific and technological content, improve the processing technology, and constantly improve the cold chain, so that consumers' simple understanding of frozen food can gradually be transformed into the best choice of "environmental protection, green, delicious, nutritious, safe and hygienic" food. Retail enterprises should strictly control the purchase of goods, carry out storage management in strict accordance with frozen food standards, and constantly improve the attractiveness of frozen food purchases.
(two) to increase the publicity of frozen food knowledge.
Some consumers' understanding of frozen food is still limited to the level of "saving time and effort", and they are not familiar with the nutritional value and selection criteria of frozen food. Trade associations and relevant media should strengthen the publicity of frozen food knowledge and pay attention to the education and guidance of consumers' cognition of frozen food; Operators should also increase the publicity of frozen food knowledge while operating. Consumers should know more about frozen food when purchasing it.
(C) to develop healthy consumption habits
Frozen food can effectively prevent the loss of nutrients under the specified storage conditions, but the freezing speed is too slow and the freezing temperature is not low enough. After thawing, food cells will be damaged to varying degrees, resulting in the loss of nutrients. Therefore, consumers should properly preserve and eat frozen food after purchasing it. Such as: frozen food stored at a specified temperature; When thawing, it is advisable to slowly melt at low temperature, otherwise the juice will be lost, and it is best to completely melt at 0℃- 10℃.
Fan Wensan, supermarket food survey report:
The supermarket commodity survey report found through investigation that:
The best-selling goods in the supermarket are usually placed at the door for people to choose from. Such as instant noodles, breakfast and other commodities. On the contrary, goods with poor liquidity are placed in remote places.
Arowana in rice products is slightly better than other brands, and Wuhua in oil products is slightly better than others. Generally speaking, it is because the price-credit ratio of these two brands is high and the price is relatively low.
Among dairy products, Mengniu and Yili are the brands with higher sales volume, and the dairy products of these two brands are also different. There are both boxed and bagged milk. They have different products for different consumers, which is the direct reason for the good sales of these two brands.
There are three kinds of quick-frozen food, and Wan Chai Wharf is more suitable for the public. There are many kinds of food and more goods to choose from. It can basically meet the needs of most customers. As you must know, Yurun and the emerging Luojin meat brands are both fresh and tender, giving the public a good impression. Although the price is slightly higher, it does not reduce popularity. So it is more popular.
In terms of daily necessities, the sales volume of Lux is also higher than before. There are many products in this brand, such as soap and shampoo. Head & Shoulders is also in the forefront. Just to see what kind of goods customers need.
Please understand that other aspects cannot be introduced in detail.
The above is what Bian Xiao shared today, and I hope it will help everyone.